Kelvin Chan авторлыгында Feel The Vineyard Күргәзмә дизайны

Kelvin Chan авторлыгындагы Feel The Vineyard Күргәзмә дизайны — Чара һәм Вакыйга Дизайны ярыш категориясендә бик абруйлы 2020 A' Design Award Бронза бүләге лауреаты.

БронзаЧара· 2020

Feel The Vineyard Күргәзмә дизайны

автор: Kelvin Chan

Заказчы: Hong Kong Trade Development Council - Exhibition Services

Чара категориясендә A' Design Award Бронза бүләге лауреаты

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Дизайн

Feel The Vineyard Күргәзмә дизайны турында

"Feel the Vineyard" (Йөзем бакчасын тою) — Гонконгта үткәрелгән шәраб һәм алкогольле эчемлекләр сәүдә ярминкәсе өчен эшләнгән күргәзмә дизайны. Планировка сигез йөз утыз өч квадрат метрны били һәм 255 шәраб бренды өчен стендлар урнаштыра. Тема — шәраб заводы. Нигездәге материаллар — агач, чирәм һәм металл. Агач бизәкләр традицион мичкәләрне хәтерләтә, ә чирәм йөзем бакчасын искә төшерә. Урын саклау һәм иркен урнаштыру мөмкинлеге өчен күрсәтү берәмлекләре өчен чыбыклы металл шкафлар сайланган. Хуш ис стенасы Австралия шәрабларының төрле хуш исләрен тәкъдим итә, ә шәраб бары тыныч дегустация зонасы тәкъдим итә.

Таныш

A' Design Award Бронза бүләге турында

Feel The Vineyard Күргәзмә дизайны – A' Design Award Бронза бүләге җиңүчесе, бу иҗат, зирәклек һәм үткенлек белән аерылып торган күренекле дизайннарга бирелә торган бик абруйлы танып белү. Бронза җиңүчеләре – үз дизайнерларының киң тәҗрибәсен, фантазиясен һәм тапкырлыгын раслаучы бик остаз һәм искиткеч иҗади артефактлар. Feel The Vineyard Күргәзмә дизайны югары бәяләнгән, соклана торган һәм яратыла торган, игътибарга лаеклы профессиональ һәм яңа әйбер булыр дип көтелә. A' Design Award Бронза бүләге җиңүче бу дизайн сәнгатьтә, фәндә, дизайнда һәм технологиядә иң яхшы практиканы үз эченә ала һәм детальләргә игътибарлылыгы белән искиткеч. Feel The Vineyard Күргәзмә дизайны ихтыяҗларны искиткеч канәгатьләндерә, теләкләргә кагыла, хисләрне сокландыра һәм кызыксынуны җәлеп итә.

Дизайн артында

Матбугат комплекты

Дизайнер тәкъдим иткән кредитлар, команда әгъзалары һәм техник детальләр.

Уникаль үзенчәлекләр: Vinexpo Hong Kong is the most influential wine and spirits trade fair in the Asia Pacific which held every two years.It held on 29 to 31 May 2018 in Hong Kong. The successful event featured an extensive promotion of Australia wine and offered a platform for deeper trade education in the Asia market. This project is to design an exhibition and the booth for 255 wine brands and the theme is a winery. Interactive wall and wine bar are the features of the exhibition.
Үлчәмнәр һәм упаковка: Project Area is eight hundred thirty-three square meters. To express the mood of our main theme, most of the structure was made of wood and metal. The main signage and brand name of exhibitor were made by light-box. The electronic equipment such as the power supply and the wire were hired, along with furniture and props were also applied for this area.
Тегләр: Exhibition, winery, natural, Australia, Wine, modern, creative
Җитештерү технологиясе: About the display cabinet of each exhibitor booth, we portrayed in a modern and high-end image. Because of the limited space, designer selected a wired metal design instead of a wooden cabinet. The wired metal cabinet not only increases the visual spacing of each booth, but also the flexibility of the display method for the exhibitors
Дизайн бирелмәсе: The most challenging part of the design was linking all the islands together. Because of spacing and different design elements, the 4 islands seem separated. Therefore, designer created the gateway for each island and visitors can switch to the different island easily. Designer created the wooden structure surrounded by 4 islands which fuse the island together. Also, the section signage and graphic banner were put on the top of the gateway which guided the visitors and exhibitor.
Тикшеренү: Our theme was a winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Илһам: Main materials used wood and grass to fit in the theme, winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Проект озынлыгы: The project duration was 4 months from initial briefing to onsite completion, it was launched on the 29th of May 2018 and ran for 3 days, only 2 days were allowed for the move in and onsite set up. It was located at the Hong Kong Conference and Exhibition Centre.
Эш процессы: To compare with the traditional exhibition, interactive wall and wine bar are the highlight of the fair. The aroma wall gave the idea of wine is not only to taste, but also to smell. Visitors could experience different featured smells of wine which are produced from Australia. It raised the interest of visitors and impression of Australia wine. Apart from aroma wall, wine bar provided a casual and relaxing area for all visitor after five PM. They could taste the wine and shared their experience to others.
Рәсем авторлары: Hong Kong Trade Development Council