Macau Light Festival 2018 TVC Телевизион реклама by Puzzle Lai Meng Tak is a highly esteemed winner of the very prestigious 2020 A' Design Award Көмеш бүләге in Кино, Видео һәм Анимация Дизайны Competition Category.
КөмешКино· 2020
Macau Light Festival 2018 TVC Телевизион реклама
Client: Mirage Visuals
A' Design Award Көмеш бүләге Winner in Кино Category
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The Design
About Macau Light Festival 2018 TVC Телевизион реклама
Macau Light Festival 2018 TVC — шәһәр яктылык фестивален пропагандалау өчен төшерелгән телевизион реклама. Реклама фестивальне вакыт тоннеле итеп күрсәтә. Беренче зат күзлегеннән караш тамашачыны яктылык корылмалары, өч үлчәмле проекцион маппинг һәм интерактив уеннар аша алып бара. Аш-су сәнгате, архитектура, мәдәният һәм иҗатның җирле элементлары анимация эчендә урнаштыру сәнгате буларак күрсәтелә. Барлык кадрлар да storyboard'да планлаштырылды һәм төшерүгә кадәр өч үлчәмле программа тәэминатында демо-хәрәкәт буларак сыналды. Тере төшерелгән материал, визуаль эффектлар һәм хәрәкәтле графика бергә берләштерелә.
The Recognition
About the A' Design Award Көмеш бүләге
Macau Light Festival 2018 TVC Телевизион реклама – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Macau Light Festival 2018 TVC Телевизион реклама искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Macau Light Festival 2018 TVC Телевизион реклама – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.
- Dimensions & Packaging
- HD 1920X1080 Video
- Tags
- TV commercial, Live shooting, VFX, Motion graphics, 3d animation
- Production Technology
- In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival. - Design Challenge
- The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
- Research
- In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
- Inspiration
- In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival.
- Project Duration
- The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018.
- Operation Flow
- Video file can be operated in every video player
- Patents
- Copyrights belong to MIRAGE VISUALS 2019
- Team Members
- Client：MACAO GOVERNMENT TOURISM OFFICE
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simon Ma
3D Animation: Hayden Mok@SPICY Banana, Michael Fong@SPICY Banana , River Ng@SPICY Banana , CM Lee@SPICY Banana, Wyatt Wai@SPICY Banana
2D Motion Design：吳穎儀 Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：：Joe Lei, Jason Chang - Image Credits
- MIRAGE VISUALS All right reserved.
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