Free Estonian Күңел Ачу by Olga Raag is a highly esteemed winner of the very prestigious 2020 A' Design Award Көмеш бүләге in Матур Сәнгать һәм Сәнгать Инсталляциясе Дизайны Competition Category.

КөмешМатур Сәнгать· 2020

Free Estonian Күңел Ачу

by Olga Raag

Client: KLG Eesti AS

A' Design Award Көмеш бүләге Winner in Матур Сәнгать Category

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Colors

The Design

About Free Estonian Күңел Ачу

Бу уникаль сәнгать әсәрендә Ольга Рааг Эстония газеталарын 1973-нче елда җитештерелгән елдан кулланган. Милли китапханәдәге сары газеталар фотога төшерелгән, чистартылган, көйләнгән һәм редакцияләнгән. Соңгы нәтиҗә машиналарда кулланылган махсус материалда бастырылды, ул 12 ел дәвам итә, һәм заявка бирү өчен 24 сәгать кирәк булды. Ирекле Эстония - уңай энергия һәм ностальгия, балачак хисләре булган кешеләрне әйләндереп алган машина. Ул кызыксыну һәм һәркемнең катнашуын чакыра.

The Recognition

About the A' Design Award Көмеш бүләге

Free Estonian Күңел Ачу – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Free Estonian Күңел Ачу искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Free Estonian Күңел Ачу – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is unique,first in the World.I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply.New Old car.ZAZ968A.1973y.A car that draws attention, surrounding us with positive energy and nostalgic, childhood emotions which many people can relate to. It invites curiosity and engagement from everyone who sees it.
Dimensions & Packaging: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars-fullwrap, which lasts for 12 years, and which took 24 hours to apply.
Tags: car , design , new ,old , first , unique , beautiful
Production Technology: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply,
Print and fullwrap.
Design Challenge: Hardest part was to find New idea for old car.
Research: The project started in June 2019 in Estonia and finished in september 2019
Inspiration: I was inspired by this old car and an interesting time in the Soviet Union in 1973. A good chance to review were the newspapers from that year.
Project Duration: This car was designed in Estonia,2019. For Special occassions like weddings,birthdays,graduation etc.
Operation Flow: This car was designed for Special occassions like weddings,birthdays,graduation etc.
Team Members: video by Martin Lauri.
printed by "Valge Elevant Reklaam".Trükk & fullwrap.
Image Credits: Image #1:Photographer Martin Lauri,Car,2019.Image #2:Photographer Martin Lauri,Car,2019.Image #3:Photographer Martin Lauri,Car,2019.Image #4:Photographer Martin Lauri,Car,2019.Image #5:Photographer Martin Lauri,Car,2019.
Video:Martin Lauri,Free Estonian,2019.