Seotun Saram Корпоратив идентификация by Yangji Kim

Seotun Saram Корпоратив идентификация by Yangji Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award Бронза бүләге in Графика, Иллюстрация һәм Визуаль Коммуникация Дизайны Competition Category.

БронзаГрафика· 2020

Seotun Saram Корпоратив идентификация

by Yangji Kim

Client: Seotun Saram

A' Design Award Бронза бүләге Winner in Графика Category

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Verified Award Winner

Verify Award Status for #91596

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Colors

The Design

About Seotun Saram Корпоратив идентификация

Сеотун Сарам — ярдәм эзләүче кешеләрне һөнәри киңәшчеләр белән бәйләүче хезмәт өчен корпоратив идентификация. Исем әле осталыкка ирешмәгән кешене аңлата, ә девиз һәркемнең иркенсез башлавы турында сөйли. Әкият киңәшләшүгә таныш булмаган кешеләр өчен консультация процессын сурәтли. Хикәядә ике персонаж бар: адашкан киңәшләшүче Сеотун һәм акрын, ләкин ышанычлы киңәшче Гобукки. Җылы кәгазь фактурасы, төн күгенең лирик соргылт-күк төсе һәм кулдан ясалган иконкалар визуаль системаны тәшкил итә. Максат — киңәшләшүне дустанә, җылы һәм иминлек хисе бирүче итеп тәкъдим итү.

The Recognition

About the A' Design Award Бронза бүләге

Seotun Saram Корпоратив идентификация – A' Design Award Бронза бүләге җиңүчесе, бу иҗат, зирәклек һәм үткенлек белән аерылып торган күренекле дизайннарга бирелә торган бик абруйлы танып белү. Бронза җиңүчеләре – үз дизайнерларының киң тәҗрибәсен, фантазиясен һәм тапкырлыгын раслаучы бик остаз һәм искиткеч иҗади артефактлар. Seotun Saram Корпоратив идентификация югары бәяләнгән, соклана торган һәм яратыла торган, игътибарга лаеклы профессиональ һәм яңа әйбер булыр дип көтелә. A' Design Award Бронза бүләге җиңүче бу дизайн сәнгатьтә, фәндә, дизайнда һәм технологиядә иң яхшы практиканы үз эченә ала һәм детальләргә игътибарлылыгы белән искиткеч. Seotun Saram Корпоратив идентификация ихтыяҗларны искиткеч канәгатьләндерә, теләкләргә кагыла, хисләрне сокландыра һәм кызыксынуны җәлеп итә.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim