Terark Визуаль Идентификация Дизайны by Tong Wen

Terark Визуаль Идентификация Дизайны by Tong Wen is a highly esteemed winner of the very prestigious 2020 A' Design Award Тимер бүләге in Графика, Иллюстрация һәм Визуаль Коммуникация Дизайны Competition Category.

ТимерГрафика· 2020

Terark Визуаль Идентификация Дизайны

by Tong Wen

Client: Tong Wen

A' Design Award Тимер бүләге Winner in Графика Category

10,547

Verified Award Winner

Verify Award Status for #93931

View at A' Design Award Press Release Award Badge

Colors

The Design

About Terark Визуаль Идентификация Дизайны

Terark — зур мәгълүмат эшкәртү хезмәтләре тәкъдим итүче технология компаниясе өчен эшләнгән визуаль идентификация. Дизайн нигезендә берничә градиент төс белән берләштерелгән нокталар челтәре ята. Тигез итеп бәйләнгән нокталар компания исеменең беренче хәрефе булган Т хәрефен барлыкка китерә. Идентификацияне күп төрле максатларда кулланырга мөмкин булсын өчен, берничә градиент шейдер тәкъдим ителде. Шулай ук басма һәм башка материалларда кулланыр өчен, махсус хәреф стиле һәм нокталы бизәк тә эшләнде. Идентификация брошюраларда, ел язмаларында, визит карточкаларында һәм су бутылкаларында кулланылды.

The Recognition

About the A' Design Award Тимер бүләге

Terark Визуаль Идентификация Дизайны – A' Design Award Тимер бүләге җиңүчесе, бу яхшы эшләнгән иҗат җимешләреннән көтелгән профессиональ һәм сәнәгать таләпләренә җавап бирә торган яхшы дизайннарга бирелә торган абруйлы танып белү. Тимер җиңүчеләре үз авторларының зур осталыгын, югары махсуслашуын, белгечләрчә аңлавын һәм иҗади сәләтен күрсәтә. Terark Визуаль Идентификация Дизайны югары бәяләнгән, соклана торган һәм яратыла торган, практик һәм яңа иҗат җимеше булыр дип көтелә. A' Design Award Тимер бүләге җиңүче бу дизайн тармакның иң яхшы практикасын берләштерә һәм белем һәм талант белән бәйләнгән компетентлы техник үзлекләргә ия. Terark Визуаль Идентификация Дизайны җентеклелеге өчен хөрмәтләнә һәм дөньяны яхшырак урынга әйләндерергә булышучы тормыш сыйфатын яхшырту өчен эшләнгән.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Dimensions & Packaging: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Tags: Technology, branding, identity, logo, font
Production Technology: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Design Challenge: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Research: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Inspiration: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Project Duration: This project took 3 month from end to end. Main design part was done in San Francisco.
Operation Flow: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.