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From East Витрина бизәлеше by Uplan Design

From East Витрина бизәлеше by Uplan Design is a highly esteemed winner of the very prestigious 2020 A' Design Award Алтын бүләге in Интерьер Мәйданы һәм Күргәзмә Дизайны Competition Category.


АлтынИнтерьер· 2020

From East Витрина бизәлеше

by Uplan Design

Client: Uplan Design

A' Design Award Алтын бүләге Winner in Интерьер Category

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The Design

About From East Витрина бизәлеше

From East — Шанхайдагы сәүдә бинасы өчен ясалган витрина бизәлешләре җыелмасы. Төп күрсәтү өслеге һәм үткәвечнең ян өслекләре һәрберсе аерым идеягә нигезләнгән булып, сатып алучының йөрү юлы буенча инклюзивлык, чыганак, күтәрелеш һәм җыелма рәвешендә урнаштырылган. Темалар кытай мәдәниятен аждаһа, феникс һәм торна кебек борынгы хәерле образлар аша тәкъдим итә. Форма бирү, тутыру һәм төсләү өчен EVA материалы кулланылган. Витриналар кырык квадрат метр мәйданны били һәм көчле традицион төсләр белән башкарылган.

The Recognition

About the A' Design Award Алтын бүләге

From East Витрина бизәлеше – A' Design Award Алтын бүләге җиңүчесе, бу гаять абруйлы танып белү, ул беренче класслы, тансык һәм күренекле дизайннарга бирелә. Алтын җиңүчеләре – үз дизайнерларының талантын, зирәклеген һәм осталыгын чагылдыручы бик яңа, киң карашлы һәм ялтырап торучы иҗат җимешләре. From East Витрина бизәлеше чагыштыргысыз кыйммәт китерүче бик мактаулы, тенденция билгеләүче һәм монументаль уйлап табу булыр дип көтелә. A' Design Award Алтын бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен зур файда белән киңәйтүче искиткеч һәм хөрмәтле проект. From East Витрина бизәлеше көчле теләк хисләрен тудыра, дәрт уята, иҗатны рухландыра һәм безне кызыксындыра.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The whole project is respectively placed in the main display surface and side display surface of the passageway, commercial building. Therefore, the different position of the window design, the designers give different ideas. "Inclusiveness", "origin", "promotion" and "collection", these themes not only have a logical relationship based on customers' moving lines, but also fully express the important theme of Chinese culture.
Dimensions & Packaging
The project covers a total of 40 square meters. The overall color is so obvious and not low. This is the characteristic of Chinese traditional art's application of color, and it is more in line with the charm of Chinese culture.
Tags
Window Design, Commercial, Flagship Store, Exhibition, Chinese Style, National Tide
Production Technology
In order to more fully present the advantages of these images, EVA materials is used as the main material in the creation process. No matter in the plasticity, filling and coloring of the shape, it is one of the best choices for the design of modern window design. Uplan Design also specially invite partners to improve the material technology.
Design Challenge
The complexity of the work lies in the complexity of the details. Dragon scales, Phoenix wings, crane feathers, almost every shape, has countless details. Each scale is almost different. Their size, bending angle and radian, positions and distances between them, and the logic of overlapping all need to be completed step by step according to the details.
Research
The East is an ancient civilization that has gathered for thousands of years. The mythological fables, classics of ancient books, inventions and creations, as well as technological innovations from time to time, all present the influence of this land on the world. Nowadays, more and more young people are beginning to be keen on the national tide. This is not only a breakthrough in the field of fashion innovation, but also a sense of pride and belonging in the return of culture.
Inspiration
In the image of concrete performance, designers have chosen the unique characteristics of Chinese culture, and are the most easily noticed dragons, phoenixes, cymbals, cranes. They are all ancient gods or auspicious symbol, and designers refine the exquisiteness of these cultures through creative methods, and make a perfect graft with the window design and fashion culture.
Project Duration
The project started in June 2019 in Shanghai and finished in July 2019 in Shanghai.
Operation Flow
The designer is required to first refine the drawings of the graphic design, refine the process, decompose the research composition and the split structure, and even carefully detail the angle of each feather before starting to implement grouping, collage, coloring and many more.
Patents
Copyrights belong to Uplan Design, 2019.
Team Members
Yang Shi
Xingliang Liao
Haiyan Zhu
Yang Zhong
Hao Ji
Image Credits
Image #1: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #2: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #3: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #4: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #5: Photographer Tian Ye and Mr. Ainiu, From East, 2019.

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