Pop Up Magazine Ачу Исеме by Rafael de Araujo is a highly esteemed winner of the very prestigious 2020 A' Design Award Көмеш бүләге in Кино, Видео һәм Анимация Дизайны Competition Category.
КөмешКино· 2020
Pop Up Magazine Ачу Исеме
Client: Pop Up Magazine
A' Design Award Көмеш бүләге Winner in Кино Category
Verified Award Winner
Verify Award Status for #97126The Design
About Pop Up Magazine Ачу Исеме
Проект качу проблемаларын (2019 өчен тема) абстракт һәм сыек итеп тикшерү, аннан үзгәрешләрне, яңа әйберләрне һәм нәтиҗәләрне күрсәтү өчен сәяхәт булды. Барлык визуальлар да чиста һәм карау өчен уңайлы, качу актыннан уңайсыз чынбарлыктан аермалы. Дизайн гел үзгәреп тора, анимациядәге морфинг формалары ниндидер ситуация аркасында тудырылган актны күрсәтә. Качуның төрле мәгънәләре бар, аңлатмалары бар, карашы уйнаудан җитдигә кадәр үзгәрә.
The Recognition
About the A' Design Award Көмеш бүләге
Pop Up Magazine Ачу Исеме – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Pop Up Magazine Ачу Исеме искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Pop Up Magazine Ачу Исеме – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
- Dimensions & Packaging
- We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
- Tags
- illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
- Production Technology
- The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
- Design Challenge
- The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
- Research
- I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
- Inspiration
- The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece. - Project Duration
- The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
- Operation Flow
- Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital. - Team Members
- Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine - Image Credits
- Rafael de Araujo, 2019.
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