Skip to content
La Moitie Күп Коммерция Мәйданы by One Fine Day Studio & Partners

La Moitie Күп Коммерция Мәйданы by One Fine Day Studio & Partners is a highly esteemed winner of the very prestigious 2020 A' Design Award Алтын бүләге in Интерьер Мәйданы һәм Күргәзмә Дизайны Competition Category.


АлтынИнтерьер· 2020

La Moitie Күп Коммерция Мәйданы

by One Fine Day Studio & Partners

Client: One Fine Day

A' Design Award Алтын бүләге Winner in Интерьер Category

Colors

The Design

About La Moitie Күп Коммерция Мәйданы

La Moitie проектының исеме француз тәрҗемәсенең яртысыннан килеп чыккан, һәм дизайн моны каршы элементлар арасында тигезләнгән баланс белән чагылдыра: квадрат һәм түгәрәк, яктылык һәм караңгы. Чикләнгән мәйданны исәпкә алып, коллектив ике каршы төс куллану аша ике аерым ваклап сату өлкәсе арасында бәйләнешне дә, бүленешне дә урнаштырырга омтылды. Алсу һәм кара киңлекләр арасындагы чик ачык булса да, төрле карашларда буталды. Спираль баскыч, ярты алсу һәм ярты кара, кибет уртасында урнашкан һәм тәэмин итә.

The Recognition

About the A' Design Award Алтын бүләге

La Moitie Күп Коммерция Мәйданы – A' Design Award Алтын бүләге җиңүчесе, бу гаять абруйлы танып белү, ул беренче класслы, тансык һәм күренекле дизайннарга бирелә. Алтын җиңүчеләре – үз дизайнерларының талантын, зирәклеген һәм осталыгын чагылдыручы бик яңа, киң карашлы һәм ялтырап торучы иҗат җимешләре. La Moitie Күп Коммерция Мәйданы чагыштыргысыз кыйммәт китерүче бик мактаулы, тенденция билгеләүче һәм монументаль уйлап табу булыр дип көтелә. A' Design Award Алтын бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен зур файда белән киңәйтүче искиткеч һәм хөрмәтле проект. La Moitie Күп Коммерция Мәйданы көчле теләк хисләрен тудыра, дәрт уята, иҗатны рухландыра һәм безне кызыксындыра.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
La Moitie is a multi commercial space,featuring fancy restaurant and designer showroom.It's owned by a couple with obvious contrast senses of style,by which inspired the design concept the half makes for each other.
So through this project, there are always two twisted styles leading the way of design. Contrast but perfectly match elements such as shape, color, character together harmoniously fixed in this whole space and brought viewer a dramatic space experience.
Dimensions & Packaging
Size (m2): 326
Tags
Catering, Fashion, experience, pink, black,
Production Technology
Terrazzo,fiber-reinforced plastic,steels,environmentally friendly coatings
Design Challenge
In the beginning of the concept, the most difficult challenge was the collision relationship between black and pink. We hope that this space is one, and we also hope that this integrated space can be clearly divided into two characteristics spaces. After many analyses, we finally adopted a spiral staircase structure to connect pink and black. To this end, we even removed the original floor structure and raised the entire first floor space.
Research
In the initial stage of the project research, the concept and style of pink space were derived from Rococo art, such as the Bavarian Church, Versailles, etc. We found that to achieve the fine craftsmanship of the Rococo period, it required expensive materials and plenty of time, it was overflows the client's budget needs. So we tried 3d printing technology and fulfilled our detailed requirements within a week. Based on this success, we will use more 3D printing technology for other projects.
Inspiration
La Moitie,the project name comes from the French word meaning of half,half is a homophonic mate in Chinese,meaning partner.Through the analysis and positioning of this brand,we use Square and Circle,Mild Pink and Black as the basic elements to express the inner connection between half and mate.
Project Duration
The project started in November 2018 in Guangzhou and finished in March 2019 in Guangzhou,
and was launched in Panyu District Guangzhou in October 2019.
Operation Flow
In the existing business system, brands with unique identification are more likely to succeed. Our aim is to provide better advantages for the brand beyond the basic-functions-needs .Thus in La Moitie, you can discover a unique design space and even more sense the storyline of the brand by this couple.
Team Members
Design Director: Jump Lee
Design Team: Jiacheng Su,Chunjie He,Yongjie Lao, Longbiao Liang
Image Credits
Image #No1 : Junning yang, 2019,La moitie .
Image #No2 : Junning yang, 2019,La moitie .
Image #No3 : Junning yang, 2019,La moitie .
Image #No4 : Junning yang, 2019,La moitie .
Image #No5 : Junning yang, 2019,La moitie .

Sponsored

Explore Beyond Designers.org

Discover products, services and opportunities from our advertising partners.

Good Design Deserves Great Recognition

Nominate Your Work for the A' Design Award.

Nominate