Youngor Fashion Concept Store Primary Function: Кибет эчке дизайны by Jeffrey Zee

Youngor Fashion Concept Store Primary Function: Кибет эчке дизайны by Jeffrey Zee is a highly esteemed winner of the very prestigious 2020 A' Design Award Көмеш бүләге in Интерьер Мәйданы һәм Күргәзмә Дизайны Competition Category.

КөмешИнтерьер· 2020

Youngor Fashion Concept Store Primary Function: Кибет эчке дизайны

by Jeffrey Zee

Client: JFR Studio

A' Design Award Көмеш бүләге Winner in Интерьер Category

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Verified Award Winner

Verify Award Status for #98014

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Colors

The Design

About Youngor Fashion Concept Store Primary Function: Кибет эчке дизайны

Youngor Fashion Concept Store — 5000 квадрат метр мәйданны биләүче кибет эчке дизайны. Төп бина — пыяла фасадлы ярымшар. Эчке киңлек тулысынча алынып, үзәктә зонтик формасындагы төп торба төзелде. Зонтик өслегендәге ирекле тишекчекләр табигый яктылыкны эчкә кертә һәм йомшак яктылык-күләгә эффекты тудыра. Төп торба лифт тота һәм катларны тоташтыра. Керү өлешендәге киң баскычлар товар куеп күрсәтү һәм утыру өчен хезмәт итә. Металл челтәр, үрелгән бамбук һәм террацо кулланылды.

The Recognition

About the A' Design Award Көмеш бүләге

Youngor Fashion Concept Store Primary Function: Кибет эчке дизайны – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Youngor Fashion Concept Store Primary Function: Кибет эчке дизайны искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Youngor Fashion Concept Store Primary Function: Кибет эчке дизайны – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
Dimensions & Packaging: The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.
Tags: Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
Production Technology: In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
Design Challenge: Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
Research: Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
Inspiration: The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
Project Duration: The project started in February 2018 in Torino and finished in August 2019 in Rimini.
Operation Flow: The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
Patents: Copyrights belong to Jeffrey Zee, 2019.
Team Members: Jeffrey Zee
Image Credits: Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.