Status Audio Бренд Идентификациясе by Ryan Paonessa is a highly esteemed winner of the very prestigious 2020 A' Design Award Бронза бүләге in Реклама, Маркетинг һәм Коммуникация Дизайны Competition Category.
БронзаРеклама· 2020
Status Audio Бренд Идентификациясе
Client: Ryan Paonessa Design
A' Design Award Бронза бүләге Winner in Реклама Category
- 12,540
- Verified Award Winner
- Verify Award Status for #98408
The Design
About Status Audio Бренд Идентификациясе
Status Audio — Нью-Йоркта урнашкан, туры сатылым моделе буенча эшләүче наушниклар компаниясе өчен төзелгән бренд идентификациясе. Логотип гади тавыш дулкыны үрнәгенең агышын кабатлый, һәр хәреф бер үк вертикаль юл һәм рәвеш буенча төзелгән. Нәфис тавыш дулкыны үрнәге, шулай ук логотип кирәк булмаган очракларда икенчел билге булып хезмәт итә. Төс һәм шрифт визуаль идентификацияне буяу, сайт, басма материаллар һәм маркетинг материаллары буенча берләштерә. Наушникларда логотип юк, бары тик минималь һәм утилитар якын килүне чагылдырган үзенчәлекле продукт коды гына бар. Упаковка берничә үлчәмдә тәкъдим ителә.
The Recognition
About the A' Design Award Бронза бүләге
Status Audio Бренд Идентификациясе – A' Design Award Бронза бүләге җиңүчесе, бу иҗат, зирәклек һәм үткенлек белән аерылып торган күренекле дизайннарга бирелә торган бик абруйлы танып белү. Бронза җиңүчеләре – үз дизайнерларының киң тәҗрибәсен, фантазиясен һәм тапкырлыгын раслаучы бик остаз һәм искиткеч иҗади артефактлар. Status Audio Бренд Идентификациясе югары бәяләнгән, соклана торган һәм яратыла торган, игътибарга лаеклы профессиональ һәм яңа әйбер булыр дип көтелә. A' Design Award Бронза бүләге җиңүче бу дизайн сәнгатьтә, фәндә, дизайнда һәм технологиядә иң яхшы практиканы үз эченә ала һәм детальләргә игътибарлылыгы белән искиткеч. Status Audio Бренд Идентификациясе ихтыяҗларны искиткеч канәгатьләндерә, теләкләргә кагыла, хисләрне сокландыра һәм кызыксынуны җәлеп итә.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.
The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products. - Dimensions & Packaging
- The packaging shown is offered in a variety of sizes and iterations based on the product.
- Tags
- graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
- Production Technology
- The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
- Design Challenge
- Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
- Research
- The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
- Inspiration
- The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
- Project Duration
- This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
- Operation Flow
- Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
- Team Members
- Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son - Image Credits
- Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.
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