Mi Watch Li Bai Primary Function: Акыллы сәгать өчен төргәк by Xiaomi

Mi Watch Li Bai Primary Function: Акыллы сәгать өчен төргәк by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award Көмеш бүләге in Упаковка Дизайны Competition Category.

КөмешУпаковка· 2020

Mi Watch Li Bai Primary Function: Акыллы сәгать өчен төргәк

by Xiaomi

Client: Xiaomi

A' Design Award Көмеш бүләге Winner in Упаковка Category

27,597

Verified Award Winner

Verify Award Status for #98596

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Watch Li Bai Primary Function: Акыллы сәгать өчен төргәк

Mi Watch Li Bai – акыллы сәгать өчен эшләнгән төргәк. Тартма кәгазьдән ясалган һәм кәгазь массасыннан гыйбарәт поднос тота, шуңа күрә пластик кулланылмый. Төргәкнең циферблат өлкәсенә өч үлчәмле голограмма кулланылган. Тартмага төрле почмактан караганда су дулкыннары аккан кебек тоела. Барельефлы басма һәм махсус буяу циферблат белән каешның күренешен һәм текстурасын кабатлый. Сәгать поднос эчендәге чокырда түгел, ә күтәрелгән өлешендә утыра, шуңа күрә сәгать йөзеп торган кебек тоела. Төргәкнең үлчәмнәре 295 гә 79 гә 49 миллиметр.

The Recognition

About the A' Design Award Көмеш бүләге

Mi Watch Li Bai Primary Function: Акыллы сәгать өчен төргәк – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Mi Watch Li Bai Primary Function: Акыллы сәгать өчен төргәк искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Mi Watch Li Bai Primary Function: Акыллы сәгать өчен төргәк – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Dimensions & Packaging: It is a plastic-free box and is made of paper, and with a paper pulp tray, the package size(L x W x H):295 x 79 x 49mm.
Tags: Smart watch, packaging, 3D hologram, black, technology
Production Technology: The dial part of the watch uses 3D hologram that shows a three-dimensional effect. The box employs embossed printing skills so that the whole dial and strap are displayed on the package. The special printing ink is used to help make the customer feel as real as touching a silicone strap.
Design Challenge: The packaging design of Mi Watch stands out its characteristics of high technology.
Research: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smart watch to run a customized version of Wear OS, and is referred as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. Mi Watch has a dedicated app store, and is equipped with a 1.78-inch square-shaped AMOLED display screen. Moreover, with a built-in battery of 570 mAh, the watch can last up to 36 hours of service life by a single charge.
Inspiration: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. The packaging design needs to show the high tech feeling and impress the customer by receiving the box.
Project Duration: December 2019 in Beijing and finished in February in Beijing, China.
Operation Flow: The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han