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Wild Cook Advertising Плакат by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising Плакат by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 A' Design Award Тимер бүләге in Реклама, Маркетинг һәм Коммуникация Дизайны Competition Category.


ТимерРеклама· 2020

Wild Cook Advertising Плакат

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

A' Design Award Тимер бүләге Winner in Реклама Category

61,455

Verified Award Winner

Verify Award Status for #99688

Colors

The Design

About Wild Cook Advertising Плакат

Реклама - продукт тәкъдим итүнең иң мөһим өлешләренең берсе. Дизайнны тәкъдим итә алыр өчен, дизайнерлар дизайнның төп аспектларын аңларга тиеш, һәм аны сәнгатьчә күрсәтү өчен, алар аның иң мөһим үзенчәлекләренә игътибар итергә тиеш. Тәкъдим ителгән дизайн - төрле продукт өчен реклама плакатлары. табигый материалларны шома яндырудан алып ризыкка кадәр тәмәке тарту, шуңа күрә дизайнерлар табигый материалларның януын һәм алардан чыккан төтенне күрсәтергә куштылар. Дизайнерларның максаты - реклама турында кызыксыну уяту.

The Recognition

About the A' Design Award Тимер бүләге

Wild Cook Advertising Плакат – A' Design Award Тимер бүләге җиңүчесе, бу яхшы эшләнгән иҗат җимешләреннән көтелгән профессиональ һәм сәнәгать таләпләренә җавап бирә торган яхшы дизайннарга бирелә торган абруйлы танып белү. Тимер җиңүчеләре үз авторларының зур осталыгын, югары махсуслашуын, белгечләрчә аңлавын һәм иҗади сәләтен күрсәтә. Wild Cook Advertising Плакат югары бәяләнгән, соклана торган һәм яратыла торган, практик һәм яңа иҗат җимеше булыр дип көтелә. A' Design Award Тимер бүләге җиңүче бу дизайн тармакның иң яхшы практикасын берләштерә һәм белем һәм талант белән бәйләнгән компетентлы техник үзлекләргә ия. Wild Cook Advertising Плакат җентеклелеге өчен хөрмәтләнә һәм дөньяны яхшырак урынга әйләндерергә булышучы тормыш сыйфатын яхшырту өчен эшләнгән.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags
Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology
All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge
The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research
To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration
Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration
The project started in September 2019.
Team Members
Ladan Zadfar
Mohammad Farshad
Image Credits
Ladan Zadfar and Mohammad Farshad

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