Viewing Korean History Дәреслек тышлыгы дизайны by Jaehun Kim

Viewing Korean History Дәреслек тышлыгы дизайны by Jaehun Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award Көмеш бүләге in Графика, Иллюстрация һәм Визуаль Коммуникация Дизайны Competition Category.

КөмешГрафика· 2020

Viewing Korean History Дәреслек тышлыгы дизайны

by Jaehun Kim

Client: Visang

A' Design Award Көмеш бүләге Winner in Графика Category

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Colors

The Design

About Viewing Korean History Дәреслек тышлыгы дизайны

«Корея тарихына күзәтү» — өч тарих дәреслеге өчен тышлык дизайны сериясе. Тышлыклар урта һәм өлкән мәктәп укучылары өчен ясалган. Гади ромб формасындагы график һәм үзәктәге типографика фән исемен күрсәтә һәм сериянең бердәм үзенчәлеген саклый. Ике урта мәктәп китабы бер үк макетны кулланалар. Өлкән мәктәп тышлыгы бер киңлектә төрле чорлар белән тоташкан заманча укучыны сурәтли. Стикерлар һәм эпоксид фон төсенә туры килә, ә тырналмый торган каплама куллану вакытында тузуны чикли.

The Recognition

About the A' Design Award Көмеш бүләге

Viewing Korean History Дәреслек тышлыгы дизайны – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Viewing Korean History Дәреслек тышлыгы дизайны искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Viewing Korean History Дәреслек тышлыгы дизайны – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There are 3 history textbooks, while the concept cover images for middle and high school textbooks is meeting history. The simple diamond-shaped graphic and font in the center express the subject name, keeping the history textbooks’ identity consistent.
Dimensions & Packaging: Width 220mm X Depth 14mm X Height 280mm, Weight: 700g, Paper material: Snow White 250g
Tags: History textbook, student, Book cover, textbook
Production Technology: Various post-processing methods were used to maximize the implementation of the design concept. With the diamond shape at the center, stickers and epoxy were effectively used to match the background color and generate a premium look. No-scratch coating was used for finishing to minimize scratches and tears during use.
Design Challenge: Without images of historical artifacts on the cover, users are not easily reminded of the subject content. For this reason, many history textbooks have ended up with similar cover designs. The key task was to implement an idea that differed from the norm, and through much effort the History Viewed by Us concept was created. As a result, Visang history textbooks were able to differentiate themselves and gain much support from students.
Research: As many textbooks compete in the market in Korea, a differentiated cover design is a key element to win the competition. Concepts and images that cater to students, in addition to the unique identity strategy for history textbooks, allowed us to differentiate our product from others. More than anything, high user satisfaction is the value sought by Visang history textbooks.
Inspiration: Although history can be a difficult subject, it can be made more interesting for them if done right. The cover design expresses the perspective of viewing history to show that studying history can be made easier. For middle school, the two textbooks were configured with the same layout to depict the experience of feeling history in a relaxing way. The cover design of the high school textbook aims to deliver an image of the modern student being connected to different eras in the same space.
Project Duration: This project was started March 2019 and finished August 2019 in Seoul, Korea.
Operation Flow: The history textbooks provide not only information but also services for communication between students and teachers. Various apps and websites to help teachers teach and students learn enhance user convenience. The services reinforce the brand of Visang history textbooks through a consistent identity.
Team Members: Art Director : kyoungmi Yoo
Designer : seyeon Jeong
Designer : yoonjeong Kang
Designer : kyounghee Kim
Designer : jisoo Kim
Image Credits: VISANG