Shiwanyubingshao Primary Function: ھاراق قاچىلاش by Zhang Zhipeng is a highly esteemed winner of the very prestigious 2020 A' Design Award كۈمۈش مۇكاپاتى in ئورالما لايىھەلەش Competition Category.
كۈمۈشئورالما· 2020
Shiwanyubingshao Primary Function: ھاراق قاچىلاش
Client: Guangdong Shiwan Baijiu Group Co., Ltd
A' Design Award كۈمۈش مۇكاپاتى Winner in ئورالما Category
Verified Award Winner
Verify Award Status for #100378The Design
About Shiwanyubingshao Primary Function: ھاراق قاچىلاش
كىتاب مەزمۇنى: Shiwanyubingshao خەنزۇچە ھاراق ئۈچۈن لايىھىلەنگەن قاچىلاش لايىھىسىدۇر. بۇ لايىھىدە ئەنئەنىۋى خەنزۇ تاماشىسى بولغان شىر ئۇسسۇلى ئاساسلىق كۆرۈنۈش تېمىسى قىلىنغان. بوتۇلكا ئەينەكتىن ياسالغان بولۇپ، قارا سۈزۈك سۈركەلمە پەردازلانغان، بوتۇلكا شەكلى قەدىمكى خەنزۇ ھاراق قاچىلىرىنى ئاساس قىلغان بولۇپ، ئالتۇن ھەللىگەن ئىنچىكە نۇقتىلارغا ئىگە. سىرتقى قۇتا قارا ئالاھىدە قەغەزدىن ياسالغان بولۇپ، بېسىش تېخنىكىسى قوللىنىلغان. قۇتىنىڭ ئۈستىگە رەسىملىك شىر بېشى ئورۇنلاشتۇرۇلغان. قۇتىنى ئاچقاندا شىر بېشىنىڭ رەڭگى نامايان بولۇپ، ھاراق ئىچىش ھەرىكىتىگە مۇراسىم تۇيغۇسى قوشىدۇ.
The Recognition
About the A' Design Award كۈمۈش مۇكاپاتى
Shiwanyubingshao Primary Function: ھاراق قاچىلاش A' Design Award كۈمۈش مۇكاپاتىنىڭ غالىبى، بۇ گۈزەل، ئۇلۇغۋار ۋە تەسىرلىك ئەڭ يۇقىرى دەرىجىلىك لايىھىلەرگە بېرىلىدىغان ئالاھىدە ئابرويلۇق ئېتىراپتۇر. كۈمۈش غالىبلىرى لايىھىلىگۈچىلىرىنىڭ ئالاھىدە ماھارىتى، ئىستېدادى ۋە ئۆتكۈرلۈكىنى كۆرسىتىدىغان ناھايىتى پارلاق ۋە ئىنتايىن ئىجادىي ئەسەرلەردۇر. Shiwanyubingshao Primary Function: ھاراق قاچىلاش ئاجايىپ، ئۈلگىلىك، ئالاھىدە كەسپىي ۋە چوڭقۇر يېڭىلىقچان ئەسەر بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award كۈمۈش مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىنىڭ چېگرالىرىنى كېڭەيتىدىغان ناھايىتى دىققەتكە سازاۋەر، ھەيرانلىق بىلەن كۆرۈلىدىغان ئىختىرا. Shiwanyubingshao Primary Function: ھاراق قاچىلاش كۆپچىلىك ھەۋەس قىلىدىغان، ئارزۇ-ئىستەكلەرنى قوزغايدىغان، ئىجابىي ھېسسىياتلارنى ئېلىپ كېلىدىغان ھەمدە ھەيرانلىق ۋە قايىللىق پەيدا قىلىدىغان ئىجادىيەت.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
- Dimensions & Packaging
- The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
- Tags
- Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
- Production Technology
- The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
- Design Challenge
- The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
- Research
- This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
- Inspiration
- The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
- Project Duration
- The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
- Operation Flow
- The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
- Team Members
- Design director: Zhang Zhipeng, designer: Zhang Zhipeng
- Image Credits
- Zhang Zhipeng
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