Exhibition Center of Nam Kwong Building Asosiy Wezipisi: Kۆrgezme Merkizi by Muchuan Xu, Guanbao Ye and Qijun Lu

Exhibition Center of Nam Kwong Building Asosiy Wezipisi: Kۆrgezme Merkizi by Muchuan Xu, Guanbao Ye and Qijun Lu is a highly esteemed winner of the very prestigious 2020 A' Design Award كۈمۈش مۇكاپاتى in ئىچكى بوشلۇق ۋە كۆرگەزمە لايىھەلەش Competition Category.

كۈمۈشئىچكى بېزەك· 2020

Exhibition Center of Nam Kwong Building Asosiy Wezipisi: Kۆrgezme Merkizi

by Muchuan Xu, Guanbao Ye and Qijun Lu

Client: Guangzhou Vantree Design Co.,Ltd.

A' Design Award كۈمۈش مۇكاپاتى Winner in ئىچكى بېزەك Category

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Colors

The Design

About Exhibition Center of Nam Kwong Building Asosiy Wezipisi: Kۆrgezme Merkizi

Nam Kwong binasining kۆrgezme merkizi Juxeydiki mۈlۈk kۆrgezme boshluqi ۈchۈn tۈzۈlgen ichki bezek layihisidur. Bu boshluq teximinen 950 kۋadrat metr kۆlemni ۆz ichige alidu we qum ۈstۈl kۆrsitishi, sۆhbetlishish rayoni hemde VIP qobul qilish rayonlirini ۆz ichige alidu. Kۆk-kۈl renglik ohang, kۈl renglik dub yۈzlۈk oymۇ we bronza metall renglири oxshimighan tۇrۇm we materiallar arqiliq birleshtۈrۈlgen. Qara zenglimeydighan pۇlat siziqlar arisigha orman ۆsۈmlۈkliri orunlashturۇlghan. Layihe tik orman ideyisidin ilham alghan. Meqset shundaq bir aldirash sheherning ichide tinch we yeshil bir jayni teqdim qilishtin ibaret.

The Recognition

About the A' Design Award كۈمۈش مۇكاپاتى

Exhibition Center of Nam Kwong Building Asosiy Wezipisi: Kۆrgezme Merkizi A' Design Award كۈمۈش مۇكاپاتىنىڭ غالىبى، بۇ گۈزەل، ئۇلۇغۋار ۋە تەسىرلىك ئەڭ يۇقىرى دەرىجىلىك لايىھىلەرگە بېرىلىدىغان ئالاھىدە ئابرويلۇق ئېتىراپتۇر. كۈمۈش غالىبلىرى لايىھىلىگۈچىلىرىنىڭ ئالاھىدە ماھارىتى، ئىستېدادى ۋە ئۆتكۈرلۈكىنى كۆرسىتىدىغان ناھايىتى پارلاق ۋە ئىنتايىن ئىجادىي ئەسەرلەردۇر. Exhibition Center of Nam Kwong Building Asosiy Wezipisi: Kۆrgezme Merkizi ئاجايىپ، ئۈلگىلىك، ئالاھىدە كەسپىي ۋە چوڭقۇر يېڭىلىقچان ئەسەر بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award كۈمۈش مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىنىڭ چېگرالىرىنى كېڭەيتىدىغان ناھايىتى دىققەتكە سازاۋەر، ھەيرانلىق بىلەن كۆرۈلىدىغان ئىختىرا. Exhibition Center of Nam Kwong Building Asosiy Wezipisi: Kۆrgezme Merkizi كۆپچىلىك ھەۋەس قىلىدىغان، ئارزۇ-ئىستەكلەرنى قوزغايدىغان، ئىجابىي ھېسسىياتلارنى ئېلىپ كېلىدىغان ھەمدە ھەيرانلىق ۋە قايىللىق پەيدا قىلىدىغان ئىجادىيەت.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design tries to explore culture and aesthetics through the exhibition center of Hengqin Nam Kwong building in Zhuhai, and pursues the beauty of green aesthetics while pursuing the business experience of modern complex urban. Interior style, based on the experience of culture and memory’s nature atmosphere, connect personality with dynamic decoration and set up interesting space with proactive quality.
Dimensions & Packaging: About 950 square meter.
Tags: Vertical forest, Vitality, Environmentally-friendly
Production Technology: Blue grey, grey oak pattern veneer and bronze metallic color interweave with different textures and materials. A number of forest plants intersperse with black stainless steel lines, and the materials and colors are transitional and connected with each other. Through different textures and colors, the memory is gradually implanted between conflict and softness.
Design Challenge: Through the design of continuous thinking hotel residence and repeated deliberation, it responds to the memory with the color inspiration brought by the nature and the texture brought by the bronze metal, and intersperses it into every detail of the 'cultural memory of vertical forest'. Memory is the continuation of color, the extension of texture and the bond of heart. It is only for the purpose of creating the impressive 'cultural memory of vertical forest'.
Research: Relaxed and comfortable negotiation area is built for business negotiation, and also for the quiet place in the hustle and bustle urban city. Blue grey, grey oak pattern veneer and bronze metallic color interweave with different textures and materials. A number of forest plants intersperse with black stainless steel lines, and the materials and colors are transitional and connected with each other. Through different textures and colors, the memory is gradually implanted between conflict and softness. Metal texture runs through every corner of the space, just like 'forest cultural memory' around.
Inspiration: At the beginning, exhibition center fully considers the cultural and historical precipitation and the memory of the vertical forest, presenting an elegant indifference metropolitan style. The atmosphere is dominated by bronze metallic color and cold tones. The different levels tranquility, which is embellished by art dynamics, to be meticulously designed to implement the overall space with an atmosphere of modern urban and environmentally-friendly aesthetics.
Project Duration: The project started in August 2018 and finished in September 2019 in Zhuhai
Operation Flow: When customers come to the exhibition center, they can follow the sales staff to check the Nam Kwong project in the sand table, or they can enjoy it in the negotiation area or VIP reception.
Patents: Copyrights belong to Vantree Design
Team Members: Muchuan Xu
Guanbao Ye
Qijun Lu
Xiaofeng Li
Weicong Lei
Zebiao Lin
Guanghui Chen
Image Credits: Photographer:Zhouxi Lin