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Yongxi قوش خىلمۇرلۇق خۇشبۇي تۇتاتقۇ ساقلىغۇچ by En Ke

Yongxi قوش خىلمۇرلۇق خۇشبۇي تۇتاتقۇ ساقلىغۇچ by En Ke is a highly esteemed winner of the very prestigious 2021 A' Design Award ئالتۇن مۇكاپاتى in ئورالما لايىھەلەش Competition Category.


ئالتۇنئورالما· 2021

Yongxi قوش خىلمۇرلۇق خۇشبۇي تۇتاتقۇ ساقلىغۇچ

by En Ke

Client: Shanghai Yongxi Gold Phoebe Culture Communication Co., Ltd

A' Design Award ئالتۇن مۇكاپاتى Winner in ئورالما Category

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Verified Award Winner

Verify Award Status for #114021

Colors

The Design

About Yongxi قوش خىلمۇرلۇق خۇشبۇي تۇتاتقۇ ساقلىغۇچ

بۇ ئەسەر جەنابلار ئېن كې تەرىپىدىن جۇڭگونىڭ قەدىمكى ئورلاق مەدەنىيىتىگە ئاساسەن لايىھەلەنگەن. قاپلاش ئارا ئوردىسىدىكى بۇلۇت شەكىللىك ئېلېمېنتلار بىلەن قايتا لايىھەلەنگەن، پۈتۈن سەنئەت ئەسىرى پىل چىشىدەك بولۇپ، شەرق گۈزەللىكىنى تولۇق ئىپادىلەيدۇ. ئۈستى قاپقىقىنى ئېچىۋېتىلسە، ئەتراپ مۇھىتىنى قوغدايدىغان قەغەزگە ئورالغان ئالتۇن رەڭلىك فوبې ياغىچىدىن ياسالغان خۇشبۇي تۇتاتقۇ ساقلىغۇچ كۆرۈنىدۇ. بۇ لايىھە ئەنئەنىگە قارشى چىقىپ، ئىككى خىل كۆيدۈرۈش ۋە ساقلاش ئىقتىدارىنى بىر مەھسۇلات لايىھىسىگە بىرلەشتۈرۈپ، شۇنىڭ بىلەن جۇڭگودا پاتېنت ئالغان. بۇ ئەسەر خەلقئارا لايىھە مۇكاپاتىنى قولغا كەلتۈرگەن ھەمدە بازاردىن ياخشى ئىلتىپات تاپقان!

The Recognition

About the A' Design Award ئالتۇن مۇكاپاتى

Yongxi قوش خىلمۇرلۇق خۇشبۇي تۇتاتقۇ ساقلىغۇچ A' Design Award ئالتۇن مۇكاپاتىنىڭ غالىبى، بۇ بىرىنچى دەرىجىلىك، ئاجايىپ ۋە ئوتتۇرىغا چىققان لايىھىلەرگە بېرىلىدىغان ئىنتايىن ئابرويلۇق ئېتىراپتۇر. ئالتۇن غالىبلىرى لايىھىلىگۈچىلىرىنىڭ ئىستېداتى، ھېكمىتى ۋە ماھارىتىنى ئەكس ئەتتۈرىدىغان ناھايىتى يېڭىلىقچان، يېراقنى كۆرەر ۋە كۆزنى چاقنىتىدىغان ئىجادىيەتلەردۇر. Yongxi قوش خىلمۇرلۇق خۇشبۇي تۇتاتقۇ ساقلىغۇچ ئىلگىرى كۆرۈلمىگەن قىممەت يارىتىدىغان، ناھايىتى ماختالغان، يۈزلىنىش بەلگىلىگۈچى ۋە ئابىدە خاراكتېرلىك ئىختىرا بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award ئالتۇن مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىنىڭ چېگرالىرىنى زور پايدا بىلەن كېڭەيتىدىغان كۆزنى قاماشتۇرىدىغان، ئىززەتلىك تۈر. Yongxi قوش خىلمۇرلۇق خۇشبۇي تۇتاتقۇ ساقلىغۇچ كۈچلۈك ئارزۇ ھېسسىياتى پەيدا قىلىدۇ، قىزغىنلىقنى قوزغايدۇ، ئىجادىيەتنى رىغبەتلەندۈرىدۇ ۋە بىزنى مەپتۇن قىلىدۇ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In Eastern culture, the storage and burning of incense are two independent tools. This design work combines the above two functions. Its design structure is through the re-creation of the "dovetail" structure of the traditional process, combined with the structural design of the West Pull firearms.

The outer packaging of the product is redesigned with cloud pattern elements on the double dragon wall of the Forbidden City. the whole body as if an Oriental ivory carving works of art to show the beauty of the Orient.
Dimensions & Packaging
1. Outer packaging: length 29cm, diameter 3.4cm (cylindrical); 2. Lining: environmentally friendly paper spot color printing, unfolded size 28cmX9.5cm, rolled into place, isolation and shock protection; 3. Inner packaging: wood Incense sticks, length 27.5cm, diameter 2.7cm (cylindrical)
Tags
Incense set, Oriental culture, Combining two into one, Imperial Palace culture
Production Technology
Outer packaging: fine molds, imitation tooth carving injection products; inner packaging (containers): 3 grades, 1. Golden phoebe, 2. Lobular red sandalwood, 3. Rosewood.
Others: environmentally friendly paper and spot color printing.
Process: wood selection, wood drying treatment, wood anti-deformation treatment, industrial machine cutting, laser engraving of details, product forming combination, batch polishing.
Design Challenge
Difficulty 1: In Eastern culture, the storage and burning of incense are two independent tools. Modern life advocates practical minimalism. How to break the tradition and combine two tools into one?

Difficulty 2: The performance and reshaping of historical culture requires innovation, but also needs to ensure that the original brand culture and product experience will not be separated from the original historical and cultural soil?
Research
1. Research on the royal culture and brand culture of China during the Ming and Qing dynasties.
2. Research on people's prefereRnce for aroma supplies in modern home life.
3. Research on the combination of traditional craftsmanship of wooden incense and modern craftsmanship that can be mass-produced.
Inspiration
In ancient China, golden phoebe was used exclusively by the royal family and the people would be guilty of using it. Today, we are committed to breaking down barriers of tradition and modernity, therefore, the royal cultural elements of the Forbidden City, as a creative inspiration.
Project Duration
Started in Beijing, China in July 2018; completed in Shanghai, China in August 2019; obtained Chinese innovation invention patents in December 2019; and exhibited in Frankfurt, Germany in February 2020.
Operation Flow
1. Pull out the top cover of the white outer packaging,
2. Pinch the opening of the black paper inner packaging, and then pull out the product as a whole.
3. Take out the cylindrical product from the black paper inner packaging.
4. The cylindrical product is a combination of the upper part and the lower part, which can be separated into an burner and an holder by pushing back and forth by hand.
5. Remove the incense from the holder and insert the burner to light it.
Patents
The product design and packaging design of this product have obtained China's national innovation invention patent, patent number: ZL 2019 2 0111503.4;Patent authorization announcement date: December 24, 2019; inventor: KE, EN

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