Chiang Hu Baijiu by Evan Chen and Ziming Guo is a highly esteemed winner of the very prestigious 2021 A' Design Award كۈمۈش مۇكاپاتى in ئورالما لايىھەلەش Competition Category.
كۈمۈشئورالما· 2021
Chiang Hu Baijiu
Client: Lascaux Design Institute Inc.
A' Design Award كۈمۈش مۇكاپاتى Winner in ئورالما Category
Verified Award Winner
Verify Award Status for #124513The Design
About Chiang Hu Baijiu
ئۇ جۇڭگونىڭ ئەنئەنىۋى ئۈزۈم ھارىقى (ئاق ھاراق ، گۈرۈچ ھارىقى ، سېرىق گۈرۈچ ھارىقى ، مېۋە ھارىقى قاتارلىقلار) بىلەن ھازىرقى زامان يۈزلىنىشىگە بىرلەشتۈرۈپ ، جۇڭگونىڭ يېڭى ئىپادىسىنى ، خەلقئارالىق ئىپادىسىنى نامايان قىلدى. بوتۇلكىنىڭ ئالدى تەرىپىدە قۇشلارنىڭ نەپىس ئويۇلغان ئويمىلىرى بار. بوتۇلكىنىڭ قارشى تەرىپىدە جۇڭگونىڭ فېنخې دەرياسىنىڭ مەنزىرىسى ، ھاراق زاۋۇتىنىڭ تۇغۇلغان يېرى. ئۈزۈم ھارىقى ئارقىلىق قۇشلار تاغ ۋە دەريالارنىڭ ئۈستىدە ئۇچۇپ ، ئۇلۇغۋار ئارزۇسىنى ئىپادىلەيدۇ.
The Recognition
About the A' Design Award كۈمۈش مۇكاپاتى
Chiang Hu Baijiu A' Design Award كۈمۈش مۇكاپاتىنىڭ غالىبى، بۇ گۈزەل، ئۇلۇغۋار ۋە تەسىرلىك ئەڭ يۇقىرى دەرىجىلىك لايىھىلەرگە بېرىلىدىغان ئالاھىدە ئابرويلۇق ئېتىراپتۇر. كۈمۈش غالىبلىرى لايىھىلىگۈچىلىرىنىڭ ئالاھىدە ماھارىتى، ئىستېدادى ۋە ئۆتكۈرلۈكىنى كۆرسىتىدىغان ناھايىتى پارلاق ۋە ئىنتايىن ئىجادىي ئەسەرلەردۇر. Chiang Hu Baijiu ئاجايىپ، ئۈلگىلىك، ئالاھىدە كەسپىي ۋە چوڭقۇر يېڭىلىقچان ئەسەر بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award كۈمۈش مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىنىڭ چېگرالىرىنى كېڭەيتىدىغان ناھايىتى دىققەتكە سازاۋەر، ھەيرانلىق بىلەن كۆرۈلىدىغان ئىختىرا. Chiang Hu Baijiu كۆپچىلىك ھەۋەس قىلىدىغان، ئارزۇ-ئىستەكلەرنى قوزغايدىغان، ئىجابىي ھېسسىياتلارنى ئېلىپ كېلىدىغان ھەمدە ھەيرانلىق ۋە قايىللىق پەيدا قىلىدىغان ئىجادىيەت.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Chianghu is a neo chinese-style single sorgum baijiu fremented and distilled with Daqu plus a touch of valencia orange peel for a light critus aroma, which is well balanced and owns a smooth, sweet finish.
It is committed to the Chinese traditional wine (white wine, rice wine, yellow rice wine, fruit wine, etc.) combined with the modern trend to make new Chinese expression, international expression. - Dimensions & Packaging
- The size of the single box is 240mm*125mm*100mm.
Structure, natural anti-collision design, internal fixed paper foil, express no longer need to use foam package. When you open the box, the lid is in close contact with the bottom, which will slowly slide down because of the air damping. - Tags
- logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu
- Production Technology
- Located in Luliang Distillery, one of the world's ten largest spirits producing areas, the Qinghu Distillery is located in Luliang Hill, Fenhe River, the second largest tributary of the Yellow River Valley.
Huzhou Brewing Technology: Using Lu Liang area's intangible cultural heritage brewing technology, it is awarded to Lu Liang's intangible cultural heritage brewing technology, which is1.5 years old,3 years old,5 years old, mixed in proportion. - Design Challenge
- Howl is a bird with lofty aspirations and the strength to fly high in Chinese ancient deepening legend. How to show the ambition under the limited bearing range of the picture (bottle shape, packaging box) is the difficulty of our creation; Finally, the positive expression of confidence, courage and strength of the birds, the reverse side of the vast mountains and rivers for the exquisite illustration as the main graphic creation. Slowly turn the bottle, through the bottle and wine, birds are flying in the sky. To express great foresight and ambition.
- Research
- The founder of the product appreciates our understanding of white wine, we all agree that food, water and wine is an important part of wine making, so we began to cooperate, at the same time expressing self-confidence in the wine packaging, expressing great ambition.
- Inspiration
- On the front of the bottle is an elaborate engraving of birds.
On the opposite side of the bottle is the landscape of China's Fenhe River, the birthplace of the winery. Through the wine, the birds fly above the mountains and rivers, expressing lofty aspirations. - Project Duration
- The project started in Suzhou on New Year's Day, 2021.
- Operation Flow
- When consumers get the wine, turn the bottle, will see a big bird flying in the vast landscape above the river, convey the meaning of lofty ambition.
- Team Members
- Evan Chen
Ziming Guo
Leti Liu
JiaYi Jiang
Fan Zhang
XiangNan Xu
Min Fang - Image Credits
- EvanChen
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