Amplifying Identity Primary Function: ئىشخانا ئىچكى دىزاينى by DB and B Pte Ltd

Amplifying Identity Primary Function: ئىشخانا ئىچكى دىزاينى by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award كۈمۈش مۇكاپاتى in ئىچكى بوشلۇق ۋە كۆرگەزمە لايىھەلەش Competition Category.

كۈمۈشئىچكى بېزەك· 2022

Amplifying Identity Primary Function: ئىشخانا ئىچكى دىزاينى

by DB and B Pte Ltd

Client: DB&B Pte Ltd

A' Design Award كۈمۈش مۇكاپاتى Winner in ئىچكى بېزەك Category

16,220

Verified Award Winner

Verify Award Status for #137777

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Amplifying Identity Primary Function: ئىشخانا ئىچكى دىزاينى

Book Text: Amplifying Identity سىنگاپوردىكى ئاسىيا مەيدانىدا (Asia Square) جايلاشقان بىر ئىشخانا ئىچكى دىزاينى بولۇپ، ئۇ ئۈچ قەۋەتنى ئۆز ئىچىگە ئالىدۇ ۋە ئومۇمىي 9,300 كۋادرات مېتىر مەيداننى قاپلايدۇ. جانلىق ۋە ئارىلاش ئىش ئۇسۇلىنى قوللاش ئۈچۈن، قەۋەتلەرگە ئەللىك ھەمكارلىق نۇقتىسى ۋە بەش چوڭ يىغىن ئۆيى تەقسىملەنگەن. كارىدور ۋە تام بوشلۇقلىرىغا كومپانىيە مەدەنىيىتى، رەھبەرلىك پرىنسىپلىرى ۋە تارىخىنى نامايان قىلىش ئۈچۈن ئالاھىدە لايىھىلەنگەن مۇھىت گرافىكلىرى قوللىنىلغان. ئەتراپ-مۇھىتقا كۆرسىتىدىغان تەسىرنى چەكلەش ئۈچۈن، داۋاملىشىشچان ماتېرىياللاردىن ياسالغان گىلەملەر، تۆۋەن ئۇچما ئورگانىك بىرىكمىلىك بوياق ۋە زوناغا ئايرىلغان يورۇقلۇق سىستېمىسى ئىشلىتىلگەن.

The Recognition

About the A' Design Award كۈمۈش مۇكاپاتى

Amplifying Identity Primary Function: ئىشخانا ئىچكى دىزاينى A' Design Award كۈمۈش مۇكاپاتىنىڭ غالىبى، بۇ گۈزەل، ئۇلۇغۋار ۋە تەسىرلىك ئەڭ يۇقىرى دەرىجىلىك لايىھىلەرگە بېرىلىدىغان ئالاھىدە ئابرويلۇق ئېتىراپتۇر. كۈمۈش غالىبلىرى لايىھىلىگۈچىلىرىنىڭ ئالاھىدە ماھارىتى، ئىستېدادى ۋە ئۆتكۈرلۈكىنى كۆرسىتىدىغان ناھايىتى پارلاق ۋە ئىنتايىن ئىجادىي ئەسەرلەردۇر. Amplifying Identity Primary Function: ئىشخانا ئىچكى دىزاينى ئاجايىپ، ئۈلگىلىك، ئالاھىدە كەسپىي ۋە چوڭقۇر يېڭىلىقچان ئەسەر بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award كۈمۈش مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىنىڭ چېگرالىرىنى كېڭەيتىدىغان ناھايىتى دىققەتكە سازاۋەر، ھەيرانلىق بىلەن كۆرۈلىدىغان ئىختىرا. Amplifying Identity Primary Function: ئىشخانا ئىچكى دىزاينى كۆپچىلىك ھەۋەس قىلىدىغان، ئارزۇ-ئىستەكلەرنى قوزغايدىغان، ئىجابىي ھېسسىياتلارنى ئېلىپ كېلىدىغان ھەمدە ھەيرانلىق ۋە قايىللىق پەيدا قىلىدىغان ئىجادىيەت.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Dimensions & Packaging: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Tags: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Production Technology: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Design Challenge: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Research: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Inspiration: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Project Duration: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Team Members: Ricardo Celis
Victor Wong
Image Credits: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/