Audemars Piguet مۇزېي ئىچكى بېزەك لايىھىسى by Atelier Brueckner is a highly esteemed winner of the very prestigious 2022 A' Design Award ئالتۇن مۇكاپاتى in ئىچكى بوشلۇق ۋە كۆرگەزمە لايىھەلەش Competition Category.
ئالتۇنئىچكى بېزەك· 2022
Audemars Piguet مۇزېي ئىچكى بېزەك لايىھىسى
Client: Audemars Piguets
A' Design Award ئالتۇن مۇكاپاتى Winner in ئىچكى بېزەك Category
Verified Award Winner
Verify Award Status for #138641The Design
About Audemars Piguet مۇزېي ئىچكى بېزەك لايىھىسى
Musee Atelier Audemars Piguet شىۋىتسارىيەلىك سائەت ئىشلەپچىقارغۇچى ئۈچۈن يارىتىلغان مۇزېي ئىچكى بېزىكىدۇر. كۆرگەزمە 1100 كۋادرات مېتىر مەيداننى ئىگىلەيدۇ ھەمدە شىركەت قۇرۇلغان يېزا بولغان شىۋىتسارىيەنىڭ Le Brassus شەھىرىگە جايلاشقان. زىيارەتچىلەر رەتلىك بايان قىلىنغان ئېقىش شەكىللىك سپىرال يول بويىچە ماڭىدۇ، ھەر بىر بابنىڭ ئۆزىگە خاس لايىھە تىلى بار. ھەيكەللەر، ئاپتوماتىك قوغۇرچاقلار ۋە ھەرىكەتلىك ئورنىتىلمىلار كۆرگەزمىگە رېتىم بېغىشلايدۇ، كۆرگەزمە كۆرۈنۈش جەھەتتىن ئەتراپتىكى تەبىئىي مەنزىرە بىلەن باغلانغان. ئەكس نۇرلار ۋە سايىلەر كۈن ۋاقتى ۋە پەسىل بىلەن ئۆزگىرىپ تۇرىدۇ.
The Recognition
About the A' Design Award ئالتۇن مۇكاپاتى
Audemars Piguet مۇزېي ئىچكى بېزەك لايىھىسى A' Design Award ئالتۇن مۇكاپاتىنىڭ غالىبى، بۇ بىرىنچى دەرىجىلىك، ئاجايىپ ۋە ئوتتۇرىغا چىققان لايىھىلەرگە بېرىلىدىغان ئىنتايىن ئابرويلۇق ئېتىراپتۇر. ئالتۇن غالىبلىرى لايىھىلىگۈچىلىرىنىڭ ئىستېداتى، ھېكمىتى ۋە ماھارىتىنى ئەكس ئەتتۈرىدىغان ناھايىتى يېڭىلىقچان، يېراقنى كۆرەر ۋە كۆزنى چاقنىتىدىغان ئىجادىيەتلەردۇر. Audemars Piguet مۇزېي ئىچكى بېزەك لايىھىسى ئىلگىرى كۆرۈلمىگەن قىممەت يارىتىدىغان، ناھايىتى ماختالغان، يۈزلىنىش بەلگىلىگۈچى ۋە ئابىدە خاراكتېرلىك ئىختىرا بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award ئالتۇن مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىنىڭ چېگرالىرىنى زور پايدا بىلەن كېڭەيتىدىغان كۆزنى قاماشتۇرىدىغان، ئىززەتلىك تۈر. Audemars Piguet مۇزېي ئىچكى بېزەك لايىھىسى كۈچلۈك ئارزۇ ھېسسىياتى پەيدا قىلىدۇ، قىزغىنلىقنى قوزغايدۇ، ئىجادىيەتنى رىغبەتلەندۈرىدۇ ۋە بىزنى مەپتۇن قىلىدۇ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
- Dimensions & Packaging
- The exhibition area is 1,100 sqm.
- Tags
- Watch, Audemars, Piguets, craftmanship, luxury
- Production Technology
- Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
- Design Challenge
- Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
- Research
- The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
- Inspiration
- The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
- Project Duration
- The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
- Operation Flow
- The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created. - Team Members
- Wassim Melki
Sungha Kim - Image Credits
- General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER
Light Planning with: LDE Belzner Holmes
Media Planning with: medienprojekt p2
Architecture: BIG Bjarke Ingels Group
Photography: Giovanni Emilio Galanello
Illustrator: Benjamin Guschlbauer
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