Culture Generation Japan نىڭ Craftal Ashkana Buyumlirigha Obuna Bolush Xizmiti ئەسىرى مەدەنىي مىراس ۋە مەدەنىيەت سانائىتى لايىھەلەش مۇسابىقە تۈرىدە ناھايىتى ئابرويلۇق 2022 A' Design Award برونزا مۇكاپاتى نىڭ يۇقىرى قەدىرلىك غالىبى.
برونزامەدەنىي مىراس· 2022
Craftal Ashkana Buyumlirigha Obuna Bolush Xizmiti
لايىھەلىگۈچىسى Culture Generation Japan
خېرىدار: Craftal
مەدەنىي مىراس تۈرىدىكى A' Design Award برونزا مۇكاپاتى غالىبى
دەلىللەنگەن مۇكاپات غالىبى
#139328 نومۇرلۇق مۇكاپات ھالىتىنى دەلىللەشلايىھە
Craftal Ashkana Buyumlirigha Obuna Bolush Xizmiti ھەققىدە
Craftal - restoran we aililerge yapon qolyasilirining ashkana buyumlirini yetküzüp béridighan obuna xizmitidur. Ishletküchiler eyni gallereyidin yaki tordiki katalogtin ottuz parche buyumni tallaydu, buningda bir kurator tallashqa yardem béreleydu. Ashkana buyumliri andin üch aylik sinaq mudditige yetküzülidu. Üch ay ötkendin kéyin, buyumlarni almashturush yaki qayturush mumkin. Qayturulghan buyumlar bashqa ishletküchige ewetilishtin ilgiri tarqitish merkizide tehrirlinidu. Bu xizmet hünerwenlerni ularning eserlirini ishletküchiler bilen baghlaydu, shunga bivasite pikir-teklip mehsulat tereqqiyatigha yétekchilik qilalaydu.
ئېتىراپ
A' Design Award برونزا مۇكاپاتى ھەققىدە
Craftal Ashkana Buyumlirigha Obuna Bolush Xizmiti A' Design Award برونزا مۇكاپاتىنىڭ غالىبى، بۇ ئىجادىيەت، ئىختىراچىلىق ۋە زېرەكلىك بىلەن ئاجرىلىپ تۇرىدىغان ئوتتۇرىغا چىققان لايىھىلەرگە بېرىلىدىغان ئىنتايىن ئابرويلۇق ئېتىراپتۇر. برونزا غالىبلىرى لايىھىلىگۈچىلىرىنىڭ كەڭ تەجرىبىسى، تەسەۋۋۇرى ۋە ئىختىراچىلىقىنى ئىسپاتلايدىغان ناھايىتى ماھىر ۋە ھەيران قالارلىق ئىجادىي بۇيۇملاردۇر. Craftal Ashkana Buyumlirigha Obuna Bolush Xizmiti ناھايىتى قەدىرلىنىدىغان، ھەيرانلىق بىلەن كۆرۈلىدىغان ۋە سۆيۈلىدىغان، ئالاھىدە كەسپىي ھەم يېڭىلىقچان بۇيۇم بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award برونزا مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىدىكى ئەڭ ياخشى ئەمەلىيەتلەرنى ئۆز ئىچىگە ئالىدۇ ھەمدە تەپسىلاتقا بولغان دىققىتى بىلەن ئەلا. Craftal Ashkana Buyumlirigha Obuna Bolush Xizmiti ئېھتىياجلارنى چىرايلىق قاندۇرىدۇ، ئارزۇ-ئىستەكلەرگە تەگدۈرىدۇ، ھېسسىياتنى مەپتۇن قىلىدۇ ۋە قىزىقىشنى قوزغايدۇ.
لايىھەنىڭ ئارقا يۈزى
ئاخبارات توپلىمى
لايىھەلىگۈچى تەمىنلىگەن ئىناۋەتلەر، گۇرۇپپا ئەزالىرى ۋە تېخنىكىلىق تەپسىلاتلار.
- ئۆزگىچە ئالاھىدىلىكلەر
- Craftal is a subscription service that provides Japanese craft tableware to restaurants and households, fostering a new environment where people can meet a wide variety of traditional crafts from all over Japan. This platform to solve these issues faced by both the restaurant side and the craftsmen, and we have now we started working directly with chefs to develop highly usable tableware products by incorporating their feedback and experiences.
- ئۆلچەم ۋە ئورالما
- The current scale of the business is as follows: 1) More than 300 products available, 2) Over 30 restaurants, 3) Over 50 end-users, 4) Over 50 craftsmen and artisans, 5) Over 500 people participating in trial events.
- خەتكۈچلەر
- Japanese traditional craft industry, Japanese tableware, subscription service, craftsmanship, Japanese craft, circular economy, sustainability, craftal
- ئىشلەپچىقىرىش تېخنىكىسى
- Craftal’s business model was designed to solve problems faced by both craftsmen who make tableware and the restaurants who use them. For craftsmen, it is difficult for them to sell expensive products, but it is difficult for them to expand their craft if they only make pieces that can be sold cheaply. For restauranteurs, buying a wide variety of tableware is expensive, especially because they have to rotate it seasonally to pair with changing dishes depending on the time of year.
- لايىھە قىيىنچىلىقى
- When Craftal was first launched, COVID-19 infections began to spread around the world in early 2020. Since our initial target, which consisted of restaurants that were negatively impacted by this, we had a difficult time promoting the service. Our response was to start a B2C service targeting individual households and we were able to increase awareness of the service this way. Also, we tried to appeal to a larger group of customers, and realised there was a need from restaurants specialising in Western cuisine, which we did not foresee as our initial focus on just Japanese restaurants.
- تەتقىقات
- We conducted interviews with numerous hotels and restaurants and found that for restauranteurs, they wanted to purchase a wide variety of tableware to pair with seasonal menus, but there were three main barriers to this: 1) price, 2) storage, 3) opportunity cost (ie. time spent researching and purchasing).
Also, we learned that there are many levels of middlemen, which means that craftsmen cannot directly get feedback from the restauranteurs, affecting standards for product development. - ئىلھام
- The Japanese traditional craft industry is facing problems such as declining sales, labor shortage, product development, and lack of ability to develop sales channels in each process from production to sales due to the division of labor.
On the other hand, although there is a need for restaurants to use traditional crafts, there are not many opportunities to purchase them because of the time and cost involved.
This service was created in the process of thinking of ways to solve such problems. - تۈر داۋاملىشىش ۋاقتى
- The service was first established in June 2019 in Tokyo as a B2B platform connecting restauranteurs and craftsmen in Japan and is still continuing to this day.
Targeting individual households, the B2C service was launched in May 2020 to address people spending more time at home due to the spread of COVID-19 infection. - مەشغۇلات جەريانى
- 1. Users select 30 tableware pieces from the physical gallery or online catalog. Specially tailor-fit selections based on consultations by a curator is also available.
2. Once inventory is confirmed at the distribution center, the tableware will be sent to the restaurant for an initial trial period of three months.
3. After three months, the customer will either exchange or return the tableware pieces, and those returned will undergo maintenance at the distribution center before being sent to use at another restaurant. - گۇرۇپپا ئەزالىرى
- Producer: Takuya Hotta
Director: Hideya Izawa
Designer: Shugo Urata
Curator: Aki Yasuda
Planner: Takahiro Tsuchida
Planner: Yumi Takahashi
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