Gaenyeomsuda دەرسلىك by Miraen Design Team

Gaenyeomsuda دەرسلىك by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award برونزا مۇكاپاتى in مائارىپ، ئوقۇتۇش يارلىقى ۋە تەربىيە مەزمۇنى لايىھەلەش Competition Category.

برونزامائارىپ· 2023

Gaenyeomsuda دەرسلىك

by Miraen Design Team

Client: Mirae-N

A' Design Award برونزا مۇكاپاتى Winner in مائارىپ Category

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Verified Award Winner

Verify Award Status for #148329

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Gaenyeomsuda دەرسلىك

گاەنيومسۇدا ياشلار ئۈچۈن لايىھىلەنگەن ماتېماتىكا دەرسلىكىدۇر. بۇ نام «ماتېماتىكىدا چۈشەنچە ھەممە نەرسىدۇر» دېگەن ئىبارىنىڭ قىسقارتىلما شەكلىدىن كېلىپ چىققان. لوگودا سۆزلىشىش بالونى ئېلېمېنتى ۋە قول بىلەن سىزىلغان ئۇسلۇب قوللىنىلغان بولۇپ، بۇ ياشلار مەدەنىيىتىدىكى قىسقارتىش ۋە ئۆزلەشتۈرۈش ئالاھىدىلىكىنى ئەكس ئەتتۈرىدۇ. مەقسەت، ماتېماتىكا ئۆگىنىشنى دوست بىلەن سۆزلەشكەندەك ھېس قىلدۇرۇش بولۇپ، بۇنىڭ بىلەن ئوقۇغۇچىلار كىتابنى ئېچىشتا ھېچقانداق خىجالەت تۇيغۇسى بولماسلىقى كۆزدە تۇتۇلغان. كىتابنىڭ ئۆلچىمى 210 بىلەن 260 مىللىمېتر. بارلىق بەتلەر تۇسسىز لاكلانغان بولۇپ، لوگو ۋە رەسىملەر سۈزۈك ئېپوكسى بىلەن قاپلانغان.

The Recognition

About the A' Design Award برونزا مۇكاپاتى

Gaenyeomsuda دەرسلىك A' Design Award برونزا مۇكاپاتىنىڭ غالىبى، بۇ ئىجادىيەت، ئىختىراچىلىق ۋە زېرەكلىك بىلەن ئاجرىلىپ تۇرىدىغان ئوتتۇرىغا چىققان لايىھىلەرگە بېرىلىدىغان ئىنتايىن ئابرويلۇق ئېتىراپتۇر. برونزا غالىبلىرى لايىھىلىگۈچىلىرىنىڭ كەڭ تەجرىبىسى، تەسەۋۋۇرى ۋە ئىختىراچىلىقىنى ئىسپاتلايدىغان ناھايىتى ماھىر ۋە ھەيران قالارلىق ئىجادىي بۇيۇملاردۇر. Gaenyeomsuda دەرسلىك ناھايىتى قەدىرلىنىدىغان، ھەيرانلىق بىلەن كۆرۈلىدىغان ۋە سۆيۈلىدىغان، ئالاھىدە كەسپىي ھەم يېڭىلىقچان بۇيۇم بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award برونزا مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىدىكى ئەڭ ياخشى ئەمەلىيەتلەرنى ئۆز ئىچىگە ئالىدۇ ھەمدە تەپسىلاتقا بولغان دىققىتى بىلەن ئەلا. Gaenyeomsuda دەرسلىك ئېھتىياجلارنى چىرايلىق قاندۇرىدۇ، ئارزۇ-ئىستەكلەرگە تەگدۈرىدۇ، ھېسسىياتنى مەپتۇن قىلىدۇ ۋە قىزىقىشنى قوزغايدۇ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
Dimensions & Packaging: 210mm x 260mm
The whole page was matte laminated and the logo and the pictures were coated with epoxy
Tags: Textbook,Education,Print,Design,Branding
Production Technology: The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing.
Happy memories will make it easier to start studying
Design Challenge: Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
Research: Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
Inspiration: Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing.
Communicate in their own language. - Abbreviation.
Speech balloon was selected as the motif inspired by the above.
Project Duration: The project was from August 2022 to November 2022 and it went on sale from December 2022
Operation Flow: Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
Team Members: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Wookhoon Kwon
Media Design Seyoung Hong