Pinna Olive Oils بەلگە by Giovanni Murgia is a highly esteemed winner of the very prestigious 2023 A' Design Award برونزا مۇكاپاتى in ئورالما لايىھەلەش Competition Category.
برونزائورالما· 2023
Pinna Olive Oils بەلگە
Client: Fratelli Pinna
A' Design Award برونزا مۇكاپاتى Winner in ئورالما Category
Verified Award Winner
Verify Award Status for #150744The Design
About Pinna Olive Oils بەلگە
بۇ زەيتۇن يېغى بوتۇلكىلىرىنىڭ لايىھىسى ئەڭ ئاز ۋە پاكىز تاشقى كۆرۈنۈشكە ئىگە بولۇپ ، پەقەت بوتۇلكىنىڭ ئاق رەڭ بىلەن بەلگە ئىچىدىكى ئېلېمېنتلارنىڭ تاللانغان رەڭلىرى ئوتتۇرىسىدىكى پەرق بىلەن ئىپادىلىنىدۇ. بۇ تۈر فراتېللى پىننانىڭ تەسەۋۋۇرىنى يەتكۈزۈش ئۈچۈن زامانىۋى ، ئەڭ ئاز ۋە جەلپ قىلارلىق لايىھە يارىتىشنى مەقسەت قىلىدۇ ، بۇ يېڭىلىق يارىتىش قىممىتى بىلەن تۇپراققا يىلتىز تارتىشنىڭ مۇھىملىقى ئوتتۇرىسىدىكى تەڭپۇڭلۇق. بۇ ئايرىلالمايدىغان بىرىكمە ساردىنىيە لايىھەلىگۈچىسى ۋە سەنئەتكار ئېۋگېنيو تاۋولارانىڭ ئەسىرىدىن ئىلھام ئالغان كۆرۈنۈش مېتافورا ئارقىلىق يەتكۈزۈلگەن.
The Recognition
About the A' Design Award برونزا مۇكاپاتى
Pinna Olive Oils بەلگە A' Design Award برونزا مۇكاپاتىنىڭ غالىبى، بۇ ئىجادىيەت، ئىختىراچىلىق ۋە زېرەكلىك بىلەن ئاجرىلىپ تۇرىدىغان ئوتتۇرىغا چىققان لايىھىلەرگە بېرىلىدىغان ئىنتايىن ئابرويلۇق ئېتىراپتۇر. برونزا غالىبلىرى لايىھىلىگۈچىلىرىنىڭ كەڭ تەجرىبىسى، تەسەۋۋۇرى ۋە ئىختىراچىلىقىنى ئىسپاتلايدىغان ناھايىتى ماھىر ۋە ھەيران قالارلىق ئىجادىي بۇيۇملاردۇر. Pinna Olive Oils بەلگە ناھايىتى قەدىرلىنىدىغان، ھەيرانلىق بىلەن كۆرۈلىدىغان ۋە سۆيۈلىدىغان، ئالاھىدە كەسپىي ھەم يېڭىلىقچان بۇيۇم بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award برونزا مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىدىكى ئەڭ ياخشى ئەمەلىيەتلەرنى ئۆز ئىچىگە ئالىدۇ ھەمدە تەپسىلاتقا بولغان دىققىتى بىلەن ئەلا. Pinna Olive Oils بەلگە ئېھتىياجلارنى چىرايلىق قاندۇرىدۇ، ئارزۇ-ئىستەكلەرگە تەگدۈرىدۇ، ھېسسىياتنى مەپتۇن قىلىدۇ ۋە قىزىقىشنى قوزغايدۇ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design has a minimal and clean appearance, being only characterized by the high contrast between the white of the bottle and the selected colors of the elements on the label.
- Dimensions & Packaging
- Label: 88,65 mm x 56,40 mm x 176,00 mm
The label belongs to the "sleeve" type, therefore its surface completely covers that of the "Moresca" type bottle, specific for bottling products such as oil and vinegar.
Moresca type bottle: 88,65 mm x 56,40 mm x 176,00 mm
It has a square shape and a glass-green color. - Tags
- oil, label, Sardinia, Italy, Tavolara, craftsmanship, territory
- Production Technology
- The bottle and label are a whole. This effect is due to the choice of the sleeve technology, which offers a wide design flexibility and high-quality prints that brings bright colors and sharp details.
- Design Challenge
- The most challenging aspect of the work was rejuvenating the image of Fratelli Pinna without betraying the company's core values, such as attachment to the family and the land. The challenge involved bringing the history of this agricultural company into new products by dressing it in a contemporary dress, suitable for the new visual codes of the market. The project had to combine the values of contemporaneity and minimalism with those of a concrete and strongly identity-driven design.
- Research
- The research of the works of the Sardinian designer Eugenio Tavolara was developed, particularly his approach to craftsmanship in relation to Sardinia identity. Several case studies from Tavolara's work were examined for their relevance to the values of the Fratelli Pinna brand. Illustrations were created depicting bucolic scenes of olive harvesting. The scenes, captured on the labels, are imagined as part of a single landscape, represented by a continuous line that extends from one label to the next. The bottles convey continuity and collectibility as a single set within the scene.
- Inspiration
- Family, territory, innovation. These virtues characterize the Fratelli Pinna brand, based in the village of Ittiri. The design communicates those values by taking as inspiration the work of the Sardinian designer Eugenio Tavolara. His philosophy and production has been considered revolutionary in Sardinia, as he introduced significant innovations in Sardinian handicrafts, creating an unique and distinctive style that influenced many other subsequent artists and artisans.
- Project Duration
- The project started in Sassari in October 2022 and finished in Sassari in February 2023.
- Operation Flow
- The project aims to create a contemporary, minimal and appealing design to transmit the Fratelli Pinna's vision, a balance between the values of innovation with the importance of being rooted to the land. This inseparable combination is conveyed through the visual metaphor inspired by the work of the Sardinian designer Eugenio Tavolara.
- Team Members
- Art direction: Giovanni Murgia
Graphic Design: Viola Orgiano
3D: Max Turrini - Image Credits
- Image #1: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #2: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #3: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #4: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Image #5: Redfish Adv - Illustration: Viola Orgiano - 3D Artist Max Turrini - 2023
Video credits: 3D Artist Max Turrini - 2023
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