AS Women Empowerement Asasiy Wezipisi: Korporatip Sowghat by Antonia Skaraki

AS Women Empowerement Asasiy Wezipisi: Korporatip Sowghat by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award تۆمۈر مۇكاپاتى in سوۋغات لايىھەلەش Competition Category.

تۆمۈرسوۋغات· 2024

AS Women Empowerement Asasiy Wezipisi: Korporatip Sowghat

by Antonia Skaraki

Client: As

A' Design Award تۆمۈر مۇكاپاتى Winner in سوۋغات Category

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Colors

The Design

About AS Women Empowerement Asasiy Wezipisi: Korporatip Sowghat

Kitab Tékisti: A|S her qaysi étnik, din yaki ijtimaiy orundiki ayallarni küchlendürüsh éhtiyajidin ilham élip, bir bayanat we herikettiki chaqiriq süpitide xizmet qilidighan yilliq korporatip sowghat layihileshni qarar qildi. Krit Tsikoudiasi, en'eniwiy grék ichimliki bolup, oxshimighan ayallarni semboldashturidighan shekildiki butulkilargha toldurulghan, herbirining qediymiy Kiklad heykelchiliridin uslubiy ilham alghan, tiqin süpitide ishlitilgen alahide layliq yüzi bar. Ular Erkinlik, Özgirish, Tengrik, Adalet, Maarip, Tallash we Küch témilirini yetküzdi. Herbir butulka bediiy grafikiliq ipadiler we tam plakatigha ége alahide qutigha qoyuldi.

The Recognition

About the A' Design Award تۆمۈر مۇكاپاتى

AS Women Empowerement Asasiy Wezipisi: Korporatip Sowghat A' Design Award تۆمۈر مۇكاپاتىنىڭ غالىبى، بۇ ياخشى لايىھىلەنگەن ئىجادىيەتلەردىن ساقلىنىدىغان كەسپىي ۋە سانائەت تەلەپلىرىنى قاندۇرىدىغان ياخشى لايىھىلەرگە بېرىلىدىغان ئابرويلۇق ئېتىراپتۇر. تۆمۈر غالىبلىرى ياراتقۇچىلىرىنىڭ زور ماھارىتى، يۇقىرى ئالاھىدە كەسپىلىكى، مۇتەخەسسىسلەرچە چۈشەنچىسى ۋە ئىجادىي قابىلىيىتىنى نامايان قىلىدۇ. AS Women Empowerement Asasiy Wezipisi: Korporatip Sowghat ناھايىتى قەدىرلىنىدىغان، ھەيرانلىق بىلەن كۆرۈلىدىغان ۋە سۆيۈلىدىغان، ئەمەلىي ھەم يېڭىلىقچان ئىجادىيەت بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award تۆمۈر مۇكاپاتىنى يەڭگەن بۇ لايىھە كەسىپنىڭ ئەڭ ياخشى ئەمەلىيەتلىرىنى بىرلەشتۈرىدۇ ھەمدە بىلىم ۋە ئىستېدات بىلەن باغلانغان لاياقەتلىك تېخنىكىلىق ئالاھىدىلىكلەرگە ئىگە. AS Women Empowerement Asasiy Wezipisi: Korporatip Sowghat ئەستايىدىللىقى بىلەن ھۆرمەتكە سازاۋەر بولۇپ، دۇنيانى تېخىمۇ ياخشى ئورۇنغا ئايلاندۇرۇشقا ياردەم بېرىدىغان تۇرمۇش سۈپىتىنى ياخشىلاشنى تەمىنلەش ئۈچۈن لايىھىلەنگەن.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi