Hangzhou Scenery Asasliq Wezipisi: Mineral Su Qaplash Dizayni by Peng Guozhi

Hangzhou Scenery Asasliq Wezipisi: Mineral Su Qaplash Dizayni by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 A' Design Award برونزا مۇكاپاتى in ئورالما لايىھەلەش Competition Category.

برونزائورالما· 2024

Hangzhou Scenery Asasliq Wezipisi: Mineral Su Qaplash Dizayni

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

A' Design Award برونزا مۇكاپاتى Winner in ئورالما Category

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Verified Award Winner

Verify Award Status for #159134

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hangzhou Scenery Asasliq Wezipisi: Mineral Su Qaplash Dizayni

Kitab Teksti: Hangjo Menzirisi shishe shishige asaslan'ghan mineral su qaplash seriyisidur. Shishining kengliki 60 mm, qélinliqi 60 mm we égizliki 210 mm bolup, 318 millilitr suyuqluqni saqliyalaydu. Ingichke shekli qolgha qulay tutuwélishni teminleydu. Plastik ornigha shishe ishlitilgen bolup, bu arqiliq shishini qayta ishlitish mumkin bolidu we ashqazan-chiqindilarni azaytidu. Étikétlar issiqliq arqiliq öткüzüsh basma usuli bilen ishlep chiqirilghan bolup, shishining chong bir qismini qaplaydu. Süretlerde Xitayning Hangjo shehiridiki meshhur jayلар, jümlidin Ghǔrbiy köl (West Lake), Chong Kanal we Xixi Milliy Sazliq Baghchisi körsitilgen.

The Recognition

About the A' Design Award برونزا مۇكاپاتى

Hangzhou Scenery Asasliq Wezipisi: Mineral Su Qaplash Dizayni A' Design Award برونزا مۇكاپاتىنىڭ غالىبى، بۇ ئىجادىيەت، ئىختىراچىلىق ۋە زېرەكلىك بىلەن ئاجرىلىپ تۇرىدىغان ئوتتۇرىغا چىققان لايىھىلەرگە بېرىلىدىغان ئىنتايىن ئابرويلۇق ئېتىراپتۇر. برونزا غالىبلىرى لايىھىلىگۈچىلىرىنىڭ كەڭ تەجرىبىسى، تەسەۋۋۇرى ۋە ئىختىراچىلىقىنى ئىسپاتلايدىغان ناھايىتى ماھىر ۋە ھەيران قالارلىق ئىجادىي بۇيۇملاردۇر. Hangzhou Scenery Asasliq Wezipisi: Mineral Su Qaplash Dizayni ناھايىتى قەدىرلىنىدىغان، ھەيرانلىق بىلەن كۆرۈلىدىغان ۋە سۆيۈلىدىغان، ئالاھىدە كەسپىي ھەم يېڭىلىقچان بۇيۇم بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award برونزا مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىدىكى ئەڭ ياخشى ئەمەلىيەتلەرنى ئۆز ئىچىگە ئالىدۇ ھەمدە تەپسىلاتقا بولغان دىققىتى بىلەن ئەلا. Hangzhou Scenery Asasliq Wezipisi: Mineral Su Qaplash Dizayni ئېھتىياجلارنى چىرايلىق قاندۇرىدۇ، ئارزۇ-ئىستەكلەرگە تەگدۈرىدۇ، ھېسسىياتنى مەپتۇن قىلىدۇ ۋە قىزىقىشنى قوزغايدۇ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging: Width 60mm x depth 60mm x height 210mm
Tags: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology: Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration: December 2023,launched in Hangzhou, China.
Operation Flow: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members: Peng GuoZhi