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Lucky Bread يېمەكلىك قاپلاش by Antonia Skaraki

Lucky Bread يېمەكلىك قاپلاش by Antonia Skaraki is a highly esteemed winner of the very prestigious 2025 A' Design Award تۆمۈر مۇكاپاتى in ئورالما لايىھەلەش Competition Category.


تۆمۈرئورالما· 2025

Lucky Bread يېمەكلىك قاپلاش

by Antonia Skaraki

Client: A|S Strategy, Branding & Communication

A' Design Award تۆمۈر مۇكاپاتى Winner in ئورالما Category

13,344

Verified Award Winner

Verify Award Status for #163794

Colors

The Design

About Lucky Bread يېمەكلىك قاپلاش

بۇ شىركەت سوۋغىتى يېڭى يىلغا تىلەك بىلدۈرىدىغان سوۋغا بولۇپ، ئەنئەنە بىلەن زامانىۋىلىكنى بىرلەشتۈرىدۇ. ئۇنىڭدا كرېت ئارىلىنىڭ ماراتوس رايونىدىكى سانئەتكار شومپلىياسترېس تەرىپىدىن ياسالغان، رەمىزلىك نۇسخىلار بىلەن بېزەلگەن قولدا ئىشلەنگەن نان بار. ھەر بىر بېزەك ئۆزگىرىش، قوغداش ۋە قايتىدىن تۇغۇلۇش قاتارلىق چوڭقۇر ئارزۇلارنى ئىپادىلەيدۇ. بۇ دىزايىن يوقىلىپ كېتىۋاتقان بىر سەنئەت شەكلىگە ھۆرمەت بىلدۈرۈش بولۇپ، مەدەنىيەت مىراسى ۋە ئومۇمىي ئۈمىدلەرنى ئۆزىدە جەملىگەن، ئۇنىكال ۋە نەپىس بېزەلگەن ناننى ئويلىنىپ رەسىملەنگەن قۇتىنىڭ ئىچىگە سالىدۇ. بۇ سوۋغا سانئەتنى تەبرىكلەش ۋە بايلىق-مۇۋەپپەقىيەت تىلەشنىڭ ۋاسىتىسى بولىدۇ.

The Recognition

About the A' Design Award تۆمۈر مۇكاپاتى

Lucky Bread يېمەكلىك قاپلاش A' Design Award تۆمۈر مۇكاپاتىنىڭ غالىبى، بۇ ياخشى لايىھىلەنگەن ئىجادىيەتلەردىن ساقلىنىدىغان كەسپىي ۋە سانائەت تەلەپلىرىنى قاندۇرىدىغان ياخشى لايىھىلەرگە بېرىلىدىغان ئابرويلۇق ئېتىراپتۇر. تۆمۈر غالىبلىرى ياراتقۇچىلىرىنىڭ زور ماھارىتى، يۇقىرى ئالاھىدە كەسپىلىكى، مۇتەخەسسىسلەرچە چۈشەنچىسى ۋە ئىجادىي قابىلىيىتىنى نامايان قىلىدۇ. Lucky Bread يېمەكلىك قاپلاش ناھايىتى قەدىرلىنىدىغان، ھەيرانلىق بىلەن كۆرۈلىدىغان ۋە سۆيۈلىدىغان، ئەمەلىي ھەم يېڭىلىقچان ئىجادىيەت بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award تۆمۈر مۇكاپاتىنى يەڭگەن بۇ لايىھە كەسىپنىڭ ئەڭ ياخشى ئەمەلىيەتلىرىنى بىرلەشتۈرىدۇ ھەمدە بىلىم ۋە ئىستېدات بىلەن باغلانغان لاياقەتلىك تېخنىكىلىق ئالاھىدىلىكلەرگە ئىگە. Lucky Bread يېمەكلىك قاپلاش ئەستايىدىللىقى بىلەن ھۆرمەتكە سازاۋەر بولۇپ، دۇنيانى تېخىمۇ ياخشى ئورۇنغا ئايلاندۇرۇشقا ياردەم بېرىدىغان تۇرمۇش سۈپىتىنى ياخشىلاشنى تەمىنلەش ئۈچۈن لايىھىلەنگەن.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Lucky Bread is a unique, handcrafted gift inspired by traditional Cretan wedding bagels, where each bread is adorned with intricate symbols that convey messages of fortune and new beginnings. The design stands out by combining ancient artistry with modern personalization, using symbols such as the lotus, dragonfly, and tree of life to reflect optimism, protection, and transformation. The bread is presented in a beautifully illustrated box, further enhancing its uniqueness and cultural significance.
Dimensions & Packaging
Diameter: 330mm x height: 80mm. Product technology: Offcet, Cmyck and Varnish. Material: Paper Velvet 150g. We used varnish, paper lamination and handcrafted skills.
Tags
Lucky Bread, traditional Cretan wedding bread, artisan craftsmanship, symbolic bread design, wedding bagels, prosperity symbols, handcrafted bread, corporate gift, Cretan traditions
Production Technology
The Lucky Bread project involved collaborating with traditional Cretan artisans, known as "xompliastres," who meticulously hand-shaped and decorated each bread with meaningful symbols. The bread was made using traditional dough and carefully molded into intricate designs, reflecting ancient craftsmanship techniques. The packaging features detailed illustrations of the symbols used, creating a cohesive visual narrative. The process required close collaboration with artisans to ensure the symbolic intricacies and cultural integrity were preserved.
Design Challenge
The hardest part of baking a custom bread such as this is to create new and unique symbols our of dough. The artisans had to change their kneading habit of the ordinary symbols and turn to something new, more intricate.
Research
Based on the team's different places of origin, we researched the local customs and we selected the most interesting one. A special bread ornamented by women and offered usually at weddings. This bread-ring is first shaped out of dough and then each woman crafts an ornament. We gave the women our own symbols to craft and place on the main body. Stamatakis Cretan bakery baked and placed them in the box we had manufactured. In this form, fresh and cased it was delivered to our clients.
Inspiration
The inspiration for the Lucky Bread project came from a desire to preserve and celebrate the vanishing art form of traditional wedding bagels crafted by the artisans of Marathos, Crete. This project reflects a deeper cultural homage, where symbolism, craftsmanship, and personalization converge to create a unique product. Each ornamented bread piece conveys messages of prosperity and success, bringing together ancient symbolism with modern gifting traditions.
Project Duration
This project started in March and finished in October in Athens and Crete. It was sent to 150 clients.
Operation Flow
This is a box full of symbolisms. When the user opens this box and finds a ring made of bread with the same symbolisms that exist on the box. Inside also one finds a leaflet which explains every symbolism. All the symbolisms are for good luck.
Team Members
14

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