Graceful Ode هاراق ئورالمىسى by Chengdu Stone Design Co., Ltd is a highly esteemed winner of the very prestigious 2025 A' Design Award كۈمۈش مۇكاپاتى in ئورالما لايىھەلەش Competition Category.
كۈمۈشئورالما· 2025
Graceful Ode هاراق ئورالمىسى
by Chengdu Stone Design Co., Ltd
Client: Jiangsu King’luck Brewery Joint-Stock Co. Ltd
A' Design Award كۈمۈش مۇكاپاتى Winner in ئورالما Category
Verified Award Winner
Verify Award Status for #164157The Design
About Graceful Ode هاراق ئورالمىسى
«نەپىس مەدھىيە» جۇڭگو شېئىرىيىتى ۋە خەتتاتلىقىدىن ئىلھام ئالغان ھاراق ئورالما يۈرۈشلۈكىدۇر. ئۈچ تېما جۇڭگو شېئىرىيىتىنىڭ ئۈچ تۈرى بولغان «فېڭ»، «يا» ۋە «سوڭ» دەپ ئاتالغان. ھەر بىر بوتۇلكىدا ئۆزىگە ئائىت خەنزۇچە خەت ئۈچ ئۆلچەملىك شەكىلدە ئىپادىلەنگەن بولۇپ، شال قەغىزىدىكى خەتتاتلىقنى ئەسلىتىدىغان توغرىسىغا سوزۇلغان تېكىستۇرالار بىلەن بىرلەشتۈرۈلۈپ، تۇتۇش ھېسسىياتىغا چوڭقۇرلۇق قوشقان. بوتۇلكا قاپقىقى دولقۇنسىمان تاغلار شەكلىدە لايىھىلەنگەن بولۇپ، ئۈستى ھەرىدەك تىشلىق شەكىلدە ئىشلەنگەن. رەڭ ھەر بىر تېمىنىڭ ئۇسلۇبىنى بەلگىلەيدۇ: دەرىجىلىك ئۆزگىرىدىغان ياقۇت يېشىل، ئىللىق سۇس سېرىق ۋە قېنىق سېرىق. بۇ يۈرۈشلۈك ئائىلە جەم بولۇشلىرى، سودا زىياپەتلىرى ۋە رەسمىي تەبرىكلەش پائالىيەتلىرىگە ماس كېلىدۇ.
The Recognition
About the A' Design Award كۈمۈش مۇكاپاتى
Graceful Ode هاراق ئورالمىسى A' Design Award كۈمۈش مۇكاپاتىنىڭ غالىبى، بۇ گۈزەل، ئۇلۇغۋار ۋە تەسىرلىك ئەڭ يۇقىرى دەرىجىلىك لايىھىلەرگە بېرىلىدىغان ئالاھىدە ئابرويلۇق ئېتىراپتۇر. كۈمۈش غالىبلىرى لايىھىلىگۈچىلىرىنىڭ ئالاھىدە ماھارىتى، ئىستېدادى ۋە ئۆتكۈرلۈكىنى كۆرسىتىدىغان ناھايىتى پارلاق ۋە ئىنتايىن ئىجادىي ئەسەرلەردۇر. Graceful Ode هاراق ئورالمىسى ئاجايىپ، ئۈلگىلىك، ئالاھىدە كەسپىي ۋە چوڭقۇر يېڭىلىقچان ئەسەر بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award كۈمۈش مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىنىڭ چېگرالىرىنى كېڭەيتىدىغان ناھايىتى دىققەتكە سازاۋەر، ھەيرانلىق بىلەن كۆرۈلىدىغان ئىختىرا. Graceful Ode هاراق ئورالمىسى كۆپچىلىك ھەۋەس قىلىدىغان، ئارزۇ-ئىستەكلەرنى قوزغايدىغان، ئىجابىي ھېسسىياتلارنى ئېلىپ كېلىدىغان ھەمدە ھەيرانلىق ۋە قايىللىق پەيدا قىلىدىغان ئىجادىيەت.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The liquor packaging series, with its themes named after three typical classifications of Chinese poetry, namely feng, ya and song, innovatively integrates the three Chinese characters, ancient calligraphy and modern craftsmanship. It stands as a pioneer in its kind, seamlessly blending practicality and traditional culture, whereby users can deeply experience the charm of Chinese poetry and calligraphy when they are drinking the liquor.
- Dimensions & Packaging
- product dimensions, 104 mm x 110 mm x 310 mm, 310 mm x 120 mm x 310 mm
- Tags
- traditional culture, Chinese poetry, cultural spread, shape of rolling hills, Chinese poetry classifications
- Production Technology
- The bottle cap inspired by rolling hills boasts serrations on the top, which symbolize the beautiful rhythm of poetry and echo the passion of ancient literati for climbing high and composing poems, expressing respect for and thinking on traditional culture. The themed bottle body takes the corresponding Chinese character as the core. 3D characters paired with horizontal textures, reminiscent of Chinese calligraphy on rice paper, offer a unique tactile experience and a sense of visual depth.
- Design Challenge
- The challenge was to capture Chinese traditional cultural essence while catering to modern aesthetic preferences. The design team has integrates three typical classifications of Chinese poetry into its design, and introduced ancient calligraphy to the three Chinese characters, while also adopting horizontal textures. Such fusion of traditional elements and modern craftsmanship makes the packaging series a piece of art that embodies traditional culture and showcases distinctive visual appeal.
- Research
- Through in-depth study of six principles in the Shijing and Chinese calligraphy, the packaging series innovatively integrates three typical classifications of Chinese poetry and ancient calligraphy with modern aesthetic trends and craftsmanship, striking a balance between cultural significance and artistic allure. It not only expresses respect for Chinese traditional poetry and calligraphy, but also brings something new to modern drinking culture.
- Inspiration
- The packaging series, inspired by ancient literati gatherings centred around liquor drinking and poem composing, subtly integrates three typical classifications of Chinese poetry into its design, which introduces ancient calligraphy to the three Chinese characters, creating a unique visual symbol that marries powerful Chinese calligraphy and elegant Chinese painting. In this way, it is not merely a container of fine liquor, but a piece of art with the unique charm of Chinese traditional culture.
- Project Duration
- The product was designed in January, 2024 in Chengdu, and launched in August, 2024 in China.
- Operation Flow
- The packaging series uses various colors to highlight a unique tone of different themed packaging, adaptable to diverse scenarios. The feng utilizes the gradient turquoise green that exudes freedom and inclusiveness, suitable for friend gatherings or family reunions. The ya designed with the warm and calm beige is an ideal choice for business banquets or gifts. The dark yellow song creates a noble, solemn atmosphere, which is applicable to major events such as festivals and weddings.
- Team Members
- Yang Shi, Ying Zhang, Shuyu You, Rui Jiang, Tingting Fei, Xiaodie Zhou
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