Colorful Zhangzhou ماركا مەھسۇلات ئوراش قېپى by Yangchao Wu

Colorful Zhangzhou ماركا مەھسۇلات ئوراش قېپى by Yangchao Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award كۈمۈش مۇكاپاتى in ئورالما لايىھەلەش Competition Category.

كۈمۈشئورالما· 2025

Colorful Zhangzhou ماركا مەھسۇلات ئوراش قېپى

by Yangchao Wu

Client: Yangchao Wu

A' Design Award كۈمۈش مۇكاپاتى Winner in ئورالما Category

23,653

Verified Award Winner

Verify Award Status for #164285

View at A' Design Award Press Release Award Badge

Colors

The Design

About Colorful Zhangzhou ماركا مەھسۇلات ئوراش قېپى

رەڭدار جاڭجۇ بىر شەھەر ماركىسى ئۈچۈن يارىتىلغان ئوراش قېپى ۋە كىملىك سىستېمىسىدۇر. لايىھە كۆرۈنمە كىملىك سىستېمىسى، سوۋغات ئوراش قېپى، توردىن سىرتقى تەجرىبە بوشلۇقى ۋە توردىكى تۇرمۇش مۇلازىمەت سۇپىسىنى ئۆز ئىچىگە ئالىدۇ. قىزىل رەڭ ۋە نەرگىس گۈلى ئاساسلىق تېما قىلىنىپ، يەرلىك تارىخ، ئۆرپ-ئادەت ۋە بىناكارلىق نەقىشلىرىدىن پايدىلىنىلغان. ئاي پوشكىسى، چاي ۋە خاتىرە بۇيۇملار قاتارلىق مەھسۇلاتلار ئۈچۈن ئايرىم تېمالار ئىشلەنگەن. ھەربىر قاپنىڭ كەڭلىكى 260 مىللىمېتىر، چوڭقۇرلۇقى 260 مىللىمېتىر ۋە ئېگىزلىكى 140 مىللىمېتىر. يېڭىلىق يارىتىلغان ئوراش قېپى قۇرۇلمىلىرى توشۇش جەريانىدىكى قوغداشنى ياخشىلايدۇ ھەمدە داۋاملىشىشچان ماتېرىياللار ئىشلىتىلگەن.

The Recognition

About the A' Design Award كۈمۈش مۇكاپاتى

Colorful Zhangzhou ماركا مەھسۇلات ئوراش قېپى A' Design Award كۈمۈش مۇكاپاتىنىڭ غالىبى، بۇ گۈزەل، ئۇلۇغۋار ۋە تەسىرلىك ئەڭ يۇقىرى دەرىجىلىك لايىھىلەرگە بېرىلىدىغان ئالاھىدە ئابرويلۇق ئېتىراپتۇر. كۈمۈش غالىبلىرى لايىھىلىگۈچىلىرىنىڭ ئالاھىدە ماھارىتى، ئىستېدادى ۋە ئۆتكۈرلۈكىنى كۆرسىتىدىغان ناھايىتى پارلاق ۋە ئىنتايىن ئىجادىي ئەسەرلەردۇر. Colorful Zhangzhou ماركا مەھسۇلات ئوراش قېپى ئاجايىپ، ئۈلگىلىك، ئالاھىدە كەسپىي ۋە چوڭقۇر يېڭىلىقچان ئەسەر بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award كۈمۈش مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىنىڭ چېگرالىرىنى كېڭەيتىدىغان ناھايىتى دىققەتكە سازاۋەر، ھەيرانلىق بىلەن كۆرۈلىدىغان ئىختىرا. Colorful Zhangzhou ماركا مەھسۇلات ئوراش قېپى كۆپچىلىك ھەۋەس قىلىدىغان، ئارزۇ-ئىستەكلەرنى قوزغايدىغان، ئىجابىي ھېسسىياتلارنى ئېلىپ كېلىدىغان ھەمدە ھەيرانلىق ۋە قايىللىق پەيدا قىلىدىغان ئىجادىيەت.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
Dimensions & Packaging: Width 260 mm x Depth 260 mm x Height 140 mm
Tags: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
Production Technology: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
Design Challenge: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
Research: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
Inspiration: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
Project Duration: The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
Operation Flow: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
Team Members: Chief Designer: Yangchao Wu
Image Credits: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.