China International Import Expo 2024 كۆرگەزمە پاۋىلىيونى by Hktdc Creative Department

China International Import Expo 2024 كۆرگەزمە پاۋىلىيونى by Hktdc Creative Department is a highly esteemed winner of the very prestigious 2025 A' Design Award برونزا مۇكاپاتى in پائالىيەت ۋە ۋەقە لايىھەلەش Competition Category.

برونزاپائالىيەت· 2025

China International Import Expo 2024 كۆرگەزمە پاۋىلىيونى

by Hktdc Creative Department

Client: Hong Kong Trade Development Council

A' Design Award برونزا مۇكاپاتى Winner in پائالىيەت Category

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Colors

The Design

About China International Import Expo 2024 كۆرگەزمە پاۋىلىيونى

2024-يىلقى جۇڭگو خەلقئارا كىرگۈزۈش يارمانكىسى ھەرقايسى گونگكوڭ شىركەتلىرىنىڭ قۇرۇقلۇق جۇڭگو بازىرىدا سېتىشنى كېڭەيتىشىگە ياردەم بېرىدىغان ئىككى پاۋىلىيوندىن تەشكىل تاپقان كۆرگەزمە بوشلۇقى لايىھىسى. مەھسۇلاتلار پاۋىلىيونى تەخمىنەن 1000 كۋادرات مېتىر يەرنى ئىگىلەيدۇ ھەمدە يېمەكلىك ۋە ساغلاملىق مەھسۇلاتلىرىغا مۇناسىۋەتلىك 44 كۆرگەزمىگە قاتناشقۇچىنى قوبۇل قىلىدۇ. مۇلازىمەت پاۋىلىيونى تەخمىنەن 500 كۋادرات مېتىر يەرنى ئىگىلەيدۇ ھەمدە كەسپىي مۇلازىمەت ۋە لوگىستىكا ساھەسىدىكى 18 كۆرگەزمىگە قاتناشقۇچىنى قوبۇل قىلىدۇ. ئىككى قەۋەتلىك مېتال مۇنار، توختىماي يانفۇرلىنىدىغان LED ئېكرانلار ۋە ئېگىز ئېگىلگەن ئوچۇق تام يىراقتىن كۆرۈنۈشچانلىقنى ئاشۇرىدۇ. قايتا ئىشلىتىلىدىغان رامكا سىستېمىسى بولسا ئورۇندا پەيدا بولىدىغان چىقىندىلارنى ئازايتىدۇ.

The Recognition

About the A' Design Award برونزا مۇكاپاتى

China International Import Expo 2024 كۆرگەزمە پاۋىلىيونى A' Design Award برونزا مۇكاپاتىنىڭ غالىبى، بۇ ئىجادىيەت، ئىختىراچىلىق ۋە زېرەكلىك بىلەن ئاجرىلىپ تۇرىدىغان ئوتتۇرىغا چىققان لايىھىلەرگە بېرىلىدىغان ئىنتايىن ئابرويلۇق ئېتىراپتۇر. برونزا غالىبلىرى لايىھىلىگۈچىلىرىنىڭ كەڭ تەجرىبىسى، تەسەۋۋۇرى ۋە ئىختىراچىلىقىنى ئىسپاتلايدىغان ناھايىتى ماھىر ۋە ھەيران قالارلىق ئىجادىي بۇيۇملاردۇر. China International Import Expo 2024 كۆرگەزمە پاۋىلىيونى ناھايىتى قەدىرلىنىدىغان، ھەيرانلىق بىلەن كۆرۈلىدىغان ۋە سۆيۈلىدىغان، ئالاھىدە كەسپىي ھەم يېڭىلىقچان بۇيۇم بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award برونزا مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىدىكى ئەڭ ياخشى ئەمەلىيەتلەرنى ئۆز ئىچىگە ئالىدۇ ھەمدە تەپسىلاتقا بولغان دىققىتى بىلەن ئەلا. China International Import Expo 2024 كۆرگەزمە پاۋىلىيونى ئېھتىياجلارنى چىرايلىق قاندۇرىدۇ، ئارزۇ-ئىستەكلەرگە تەگدۈرىدۇ، ھېسسىياتنى مەپتۇن قىلىدۇ ۋە قىزىقىشنى قوزغايدۇ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To support Hong Kong companies in expanding their domestic sales in the mainland China market, two pavilions at CIIE 2024 were established: the Hong Kong products pavilion and the Hong Kong service industry pavilion. These pavilions served as vital platforms for Hong Kong enterprises promoting their branded services and products with ethnic cultural and regional features, such as foods, health, and household products.
Dimensions & Packaging: The Hong Kong Pavilions at CIIE 2024 featured two distinct areas. The Product Pavilion, measuring 34.5m W x 29.1m D x 6m H, covered approximately 1000 sqm and hosted 44 exhibitors showcasing Food and Health-related products. The Service Pavilion, at 24.2m W x 20.7m D x 6m H, spanned around 500 sqm and accommodated 18 exhibitors from professional services and logistics sectors, enabling direct engagement with buyers for new business and partnership opportunities.
Tags: CIIE, HKTDC, Exhibition Design, Green Booth Design Award(Gold)
Production Technology: We emphasized an eco-friendly approach with a reusable framing system and LED technology to enhance both physical and digital experiences while reducing onsite wastage. In the Product Pavilion, we introduced a two-layer champagne gold metal structure with transparent accent panels, marble-patterned wall finishes, and an LED scrolling display board, creating a warm, modern, and sustainable design.
Design Challenge: The project required managing tight move-in schedules, site access limitations, and logistics with the event organizer. The design incorporated effective modular planning to expedite installation and minimize on-site complexity. By exploring creative booth design details, logistics solutions, and installation methods, we enhanced efficiency and reduced delays. Additionally, sustainable design was a key requirement, integrating eco-friendly materials and practices to meet the organizer's specification, and we proudly won the Gold Booth Design Award this year.
Research: The Hong Kong Products Pavilion, themed "Food Gallery," seamlessly integrated Hong Kong design elements with open spaces and vibrant colors. LED displays and interactive cooking demos created a lively atmosphere, while cultural elements enhanced the experience, engaging buyers in Hong Kong's culinary richness.

The Hong Kong Services Pavilion featured a vibrant, arched structure with dynamic lines and colors, reflecting the city's energy. Utilizing sustainable materials and interactive elements, it enhanced visitor engagement while showcasing 18 exhibitors and promoting global connection.
Inspiration: The food service pavilion design seamlessly integrated Hong Kong's rich cultural heritage, featuring traditional architectural elements. The two-layer overhead tower, complemented by scrolling LED signage, captured the essence of Hong Kong as a dynamic and vibrant international city. Embracing the theme of energetic rhythm, the Hong Kong service pavilion showcased a visually captivating curved open wall design, creating a harmonious sense of movement and dynamic flow. The colorful patterns vividly reflected the liveliness of the city's bustling streets.
Project Duration: The project, held from November 5 to 10, 2024, at the Shanghai National Exhibition and Convention Center, highlighted innovative and sustainable design. As each pavilion had its own business focus and program requirements, we allowed total of six months from design kick-off to project completion.
Operation Flow: Located at the Shanghai National Convention & Exhibition Center, the largest exhibition complex in China, it was essential to have a strategic layout and distinctive design to improve visibility and attract traffic from afar. By enhancing the overhead tower design with striking elements, impactful lighting effects, and LED treatments, it stood out effectively while providing personal space for individual exhibitors from Hong Kong to showcase their services and latest developments.
Team Members: HKTDC Creative Department
Image Credits: Hong Kong Trade Development Council