Orla 55 ماركا كىملىكى by Jesmynny Morais

Orla 55 ماركا كىملىكى by Jesmynny Morais is a highly esteemed winner of the very prestigious 2026 A' Design Award كۈمۈش مۇكاپاتى in ئېلان، سودا ئالاقەسى ۋە تەشۋىقات لايىھەلەش Competition Category.

كۈمۈشئېلان· 2026

Orla 55 ماركا كىملىكى

by Jesmynny Morais

Client: Dinamize Empreendimentos

A' Design Award كۈمۈش مۇكاپاتى Winner in ئېلان Category

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Colors

The Design

About Orla 55 ماركا كىملىكى

Orla 55 ماركىسى ئارخىتېكتۇرا فىرمىسى بىلەن يېقىندىن ھەمكارلىشىش ئارقىلىق تەرەققىي قىلدۇرۇلغان بولۇپ، 1950-يىللاردىكى بىرازىلىيە مودېرنىزمىدىن ئىلھام ئالغان. ئۇنىڭ كۆرۈنۈش كىملىكى پاكىز سىزىقلار، گېئومېتىرىيەلىك تەڭپۇڭلۇق ۋە شۇ دەۋرگە بولغان نازۇك ئىشارەتلەرنى ئۆز ئىچىگە ئالىدۇ، بىنا، ئۇنىڭ ئارخىتېكتۇرا تىلى ۋە ماركىنىڭ ئۆزى ئوتتۇرىسىدا ئېنىق باغلىنىش پەيدا قىلىدۇ. بۇ بىرلىككە كەلگەن ئۇسۇل تۈرنىڭ تارىخى ۋە زامانىۋى خاراكتېرىنى تەڭ ئەكس ئەتتۈرىدىغان ئۇيۇشقان ۋە مەڭگۈلۈك لايىھەنى كاپالەتكە ئىگە قىلىدۇ.

The Recognition

About the A' Design Award كۈمۈش مۇكاپاتى

Orla 55 ماركا كىملىكى A' Design Award كۈمۈش مۇكاپاتىنىڭ غالىبى، بۇ گۈزەل، ئۇلۇغۋار ۋە تەسىرلىك ئەڭ يۇقىرى دەرىجىلىك لايىھىلەرگە بېرىلىدىغان ئالاھىدە ئابرويلۇق ئېتىراپتۇر. كۈمۈش غالىبلىرى لايىھىلىگۈچىلىرىنىڭ ئالاھىدە ماھارىتى، ئىستېدادى ۋە ئۆتكۈرلۈكىنى كۆرسىتىدىغان ناھايىتى پارلاق ۋە ئىنتايىن ئىجادىي ئەسەرلەردۇر. Orla 55 ماركا كىملىكى ئاجايىپ، ئۈلگىلىك، ئالاھىدە كەسپىي ۋە چوڭقۇر يېڭىلىقچان ئەسەر بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award كۈمۈش مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىنىڭ چېگرالىرىنى كېڭەيتىدىغان ناھايىتى دىققەتكە سازاۋەر، ھەيرانلىق بىلەن كۆرۈلىدىغان ئىختىرا. Orla 55 ماركا كىملىكى كۆپچىلىك ھەۋەس قىلىدىغان، ئارزۇ-ئىستەكلەرنى قوزغايدىغان، ئىجابىي ھېسسىياتلارنى ئېلىپ كېلىدىغان ھەمدە ھەيرانلىق ۋە قايىللىق پەيدا قىلىدىغان ئىجادىيەت.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Orla 55 brand translates Brazilian modernist principles into a contemporary visual identity system based on geometry, proportion and typographic precision. The scalable design system ensures consistency across editorial, digital and architectural applications. The project contributed to a 25 percent increase in perceived market value and sales price per square meter through strategic brand positioning and visual coherence.
Dimensions & Packaging: Developed within ISO compliant digital workflows, the visual system is scalable and versatile, optimized for high resolution print production as well as digital applications. Font families and color codes were defined with precise parameters to maintain visual consistency across all brand touchpoints.
Tags: Brazilian modernism, coastal lifestyle, real estate branding, timeless design, visual identity, architectural integration, brand strategy, contemporary refinement, residential experience
Production Technology: The development of the brand identity followed a collaborative and iterative process, combining historical research, architectural references, and principles of modern design. Detailed design development ensured visual precision, while carefully selected typography and color palettes established a balanced and scalable system adaptable to multiple platforms and formats.
Design Challenge: The main challenge was interpreting Brazilian modernist architecture from the 1950s without creating a nostalgic identity. The project required translating historical principles into a contemporary visual language aligned with coastal lifestyle and architectural coherence. Balancing heritage and innovation while maintaining clarity, consistency and market relevance was essential to create a timeless and adaptable brand system.
Research: The project combines historical research, cultural analysis and strategic positioning to create a brand identity rooted in Brazilian modernism and adapted to the coastal context. As part of the Tropicos framework, the system integrates architectural references from the 1950s with contemporary design principles, resulting in a cohesive visual language that reinforces differentiation, perceived value and consistency across brand applications.
Inspiration: Inspired by Brazilian modernist architecture from the 1950s, Orla 55 was developed as part of the Tropicos conceptual framework created for coastal developments. The project combines architectural research, modernist principles and contemporary design methodology to create a coherent visual identity system aligned with architecture, cultural context and lifestyle, reinforcing consistency between brand language and built environment.
Project Duration: The project started in February 2024 in Itajai, Santa Catarina, and was finalized in February 2025. It is currently in the final stage of preparation for the official launch.
Operation Flow: Every brand touchpoint, from physical signage to digital platforms, was designed to provide a seamless and intuitive experience. The identity and aesthetic, aligned with the coastal lifestyle, ensure consistency, recognition, and a sense of belonging for residents and visitors. From sales materials to on site applications, Orla 55 extends the promise of design quality into a tangible and aspirational living experience.
Image Credits: Vídeo: Jesmynny Morais