Milk Easy Plus Asasiy Wezipe: Süt Köpükligüch by Florian Seidl

Milk Easy Plus Asasiy Wezipe: Süt Köpükligüch by Florian Seidl is a highly esteemed winner of the very prestigious 2026 A' Design Award كۈمۈش مۇكاپاتى in ئۆي ئىشلەتمىسى لايىھەلەش Competition Category.

كۈمۈشئۆي ئىشلەتمىسى· 2026

Milk Easy Plus Asasiy Wezipe: Süt Köpükligüch

by Florian Seidl

Client: Lavazza

A' Design Award كۈمۈش مۇكاپاتى Winner in ئۆي ئىشلەتمىسى Category

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The Design

About Milk Easy Plus Asasiy Wezipe: Süt Köpükligüch

Book Text: Milk Easy Plus bolsa Lavazza teripidin öyde heqiqiy Italiye kapuchinosini teminlesh üchün layihilengen aliy derijilik bir köpükligüch bolup, ixcham, konus shekilde we Tabli mashinisidin ilham alghan ishletküchige qolayliq kömüshköründin ibaret. U issiq we soghuq köpüklesh ikkilisini teminleydu, jeryanni közitish we asan tazilash üchün sheppaf qapaq bilen teminlengen. Bu mehsulat addiy mejburiyiti, jasaretlik layihisi we istémal qilin'ghandin kéyinki qayta ishlen'gen plastik ishlitishi bilen alahide körünüp turidu, shu bilen bir waqitta yuqiri derijidiki güzellik we sۈpەt ölchemini saqlaydu.

The Recognition

About the A' Design Award كۈمۈش مۇكاپاتى

Milk Easy Plus Asasiy Wezipe: Süt Köpükligüch A' Design Award كۈمۈش مۇكاپاتىنىڭ غالىبى، بۇ گۈزەل، ئۇلۇغۋار ۋە تەسىرلىك ئەڭ يۇقىرى دەرىجىلىك لايىھىلەرگە بېرىلىدىغان ئالاھىدە ئابرويلۇق ئېتىراپتۇر. كۈمۈش غالىبلىرى لايىھىلىگۈچىلىرىنىڭ ئالاھىدە ماھارىتى، ئىستېدادى ۋە ئۆتكۈرلۈكىنى كۆرسىتىدىغان ناھايىتى پارلاق ۋە ئىنتايىن ئىجادىي ئەسەرلەردۇر. Milk Easy Plus Asasiy Wezipe: Süt Köpükligüch ئاجايىپ، ئۈلگىلىك، ئالاھىدە كەسپىي ۋە چوڭقۇر يېڭىلىقچان ئەسەر بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award كۈمۈش مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىنىڭ چېگرالىرىنى كېڭەيتىدىغان ناھايىتى دىققەتكە سازاۋەر، ھەيرانلىق بىلەن كۆرۈلىدىغان ئىختىرا. Milk Easy Plus Asasiy Wezipe: Süt Köpükligüch كۆپچىلىك ھەۋەس قىلىدىغان، ئارزۇ-ئىستەكلەرنى قوزغايدىغان، ئىجابىي ھېسسىياتلارنى ئېلىپ كېلىدىغان ھەمدە ھەيرانلىق ۋە قايىللىق پەيدا قىلىدىغان ئىجادىيەت.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This elegant frother was specifically designed to complete the Lavazza product range. It is both practical and simple to use. A few simple gestures to prepare a wide range of milk based beverages and it also works perfectly with plant based milk. With the touch of a button, you can switch between the different preparations. Hot milk, foamed milk, hot and cold cappuccino. The magnetic whisk is easy to remove and wash. The coated vessel can be rinsed and cleaned easily too.
Dimensions & Packaging: Dimensions: 110mm / 110mm / 210 mm
Weight: 1kg
Power 460W, Voltage 220-240, Frequency 50-60 Hz
Minimum milk capacity 90 ml, Maximum milk capacity 180 ml
Removable parts are dishwasher safe.
It comes nicely boxed in a recycled cardboard box along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, coffee, espresso, cappuccino, latte, milk, frother, recycled plastic
Production Technology: main shell: injection moulded plastic (ABS)
coated milk container,
logo: pad printed
feet, UI, lid gasket: silicone rubber
Design Challenge: Milk Easy Plus has just been launched and is replacing a very successful product. The biggest challenges were a tight development process and conflicting requirements with regards to the volume of the internal milk container and the overall diameter.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: The product was designed inhouse and is the second generation of the successful Milk Easy frother. The design of the compact, elegant shape is a natural evolution of Lavazzas form language and makes sure the product is in line with other important new products like the new Tabli product range. The Design is characterized by its classical appearance and simple operability.
Project Duration: The project was designed in Turin, Italy. The complete product development from initial concept to final product took about 18 months.
Operation Flow: Milk Easy Plus has a small footprint and will fit almost everywhere. The product is incredibly easy and intuitive to use. Just insert the magnetic whisk and add milk to the desired level. Place the frother on its base, close the transparent lid to avoid splashes. By pressing the button, you can switch between the different preparations. After a quick frothing cycle, the frother will beep twice and you can simply pour the frothed milk to enjoy a delicious cappuccino or latte. Enjoy!
Patents: Design patent/registered design
Image Credits: Lavazza