Massaya Asasiy Funktsiye: Sharab Qaplimisi by BRANDiT.

Massaya Asasiy Funktsiye: Sharab Qaplimisi by BRANDiT. is a highly esteemed winner of the very prestigious 2014 A' Design Award تۆمۈر مۇكاپاتى in ئورالما لايىھەلەش Competition Category.

تۆمۈرئورالما· 2014

Massaya Asasiy Funktsiye: Sharab Qaplimisi

by BRANDiT.

Client: BRANDiT.

A' Design Award تۆمۈر مۇكاپاتى Winner in ئورالما Category

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Colors

The Design

About Massaya Asasiy Funktsiye: Sharab Qaplimisi

Kitab Teksti: Massaya - ikki sharab shishisini saqlash üchün loyihilen’gen bézelgüchi qaplima. Köp sharab qaplimiliri tik halda körsitish üchün yasilidu we shishiler élip chiqiwétilgendin kéyin tashliwétilidu. Massaya qayta ishlitishke bolidighan alahide bir tallanma teklip qilidu. Qaplima gorizontal shekilde bolup, chünki sharab shu halette saqlashqa eng muwapiq kélidu, shundaqla u kona zamandiki bir kitabqa oxshaydu. Ikki shishige mas kélidighan ichki oyulghan shekil ularni bixeter turghuzup turidu. Yépish sistémisida ikki yan qanat we ikki kichik qanat ishlitilidu, shunga héchqandaq stiker ishlitishning hajiti yoq. Qutini qaytidin toldurghili bolidu yaki takchida bézek buyumi süpitide ishlitishke bolidu.

The Recognition

About the A' Design Award تۆمۈر مۇكاپاتى

Massaya Asasiy Funktsiye: Sharab Qaplimisi A' Design Award تۆمۈر مۇكاپاتىنىڭ غالىبى، بۇ ياخشى لايىھىلەنگەن ئىجادىيەتلەردىن ساقلىنىدىغان كەسپىي ۋە سانائەت تەلەپلىرىنى قاندۇرىدىغان ياخشى لايىھىلەرگە بېرىلىدىغان ئابرويلۇق ئېتىراپتۇر. تۆمۈر غالىبلىرى ياراتقۇچىلىرىنىڭ زور ماھارىتى، يۇقىرى ئالاھىدە كەسپىلىكى، مۇتەخەسسىسلەرچە چۈشەنچىسى ۋە ئىجادىي قابىلىيىتىنى نامايان قىلىدۇ. Massaya Asasiy Funktsiye: Sharab Qaplimisi ناھايىتى قەدىرلىنىدىغان، ھەيرانلىق بىلەن كۆرۈلىدىغان ۋە سۆيۈلىدىغان، ئەمەلىي ھەم يېڭىلىقچان ئىجادىيەت بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award تۆمۈر مۇكاپاتىنى يەڭگەن بۇ لايىھە كەسىپنىڭ ئەڭ ياخشى ئەمەلىيەتلىرىنى بىرلەشتۈرىدۇ ھەمدە بىلىم ۋە ئىستېدات بىلەن باغلانغان لاياقەتلىك تېخنىكىلىق ئالاھىدىلىكلەرگە ئىگە. Massaya Asasiy Funktsiye: Sharab Qaplimisi ئەستايىدىللىقى بىلەن ھۆرمەتكە سازاۋەر بولۇپ، دۇنيانى تېخىمۇ ياخشى ئورۇنغا ئايلاندۇرۇشقا ياردەم بېرىدىغان تۇرمۇش سۈپىتىنى ياخشىلاشنى تەمىنلەش ئۈچۈن لايىھىلەنگەن.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Dimensions & Packaging: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Tags: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Production Technology: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Design Challenge: The biggest challenge was to transform the concept into a functional design.
Research: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Inspiration: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Project Duration: Winter 2013
Operation Flow: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Team Members: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Image Credits: Vicken Demirdjian