Yan Natural Juice بوتۇلكا ئورالمىسى by Backbone Branding is a highly esteemed winner of the very prestigious 2020 A' Design Award پلاتىنا مۇكاپاتى in ئورالما لايىھەلەش Competition Category.
پلاتىنائورالما· 2020
Yan Natural Juice بوتۇلكا ئورالمىسى
Client: Backbone Branding
A' Design Award پلاتىنا مۇكاپاتى Winner in ئورالما Category
Verified Award Winner
Verify Award Status for #86906The Design
About Yan Natural Juice بوتۇلكا ئورالمىسى
بوتۇلكىنىڭ لايىھىلىنىشى تەبىئەتنىڭ ئىلھامىدىن كەلگەن بولۇپ ، بىئولوگىيەلىك خىمىيىلىك پرىنسىپلار چىشلىگەن ئالمىنىڭ شەكلى. بۇ مەھسۇلاتنىڭ ئورگانىك سۈپىتىنى كۆرسىتىش ئۈچۈن مەقسەت قىلىنغان. بۇ ئاناتومىيىلىك تولۇقلىما شەكىللەرنى ھاسىل قىلىدۇ ، يەنى تەكشىلىكتە ياكى توشۇش جەريانىدا بىر-بىرىنىڭ يېنىغا قويغاندا ، بوشلۇق تېجەپ قالالايدۇ. بۇ ماركىنىڭ ئىسمى ماركىغا ئۇسلۇبتىكى ھۆسنخەت يېزىلغان. بۇ ھۆسنخەت نېپىز ئوت-چۆپلەرنىڭ رەڭگى ۋە كۆرۈنۈشىنى تەبىئەتكە باش لىڭشىتىدۇ.
The Recognition
About the A' Design Award پلاتىنا مۇكاپاتى
Yan Natural Juice بوتۇلكا ئورالمىسى A' Design Award پلاتىنا مۇكاپاتىنىڭ غالىبى، بۇ ھەقىقىي ئىستىسنالىق، نەپىس ۋە ھەيۋەتلىك لايىھىلەرگە بېرىلىدىغان ئىنتايىن ئابرويلۇق ئېتىراپتۇر. پلاتىنا غالىبلىرى ياراتقۇچىلىقنىڭ مۆجىزىلىرى، ئەقلىي ئىجادىيەتنىڭ چەكلىرىگە ئىسپات بولۇپ، لايىھىلىگۈچىلىرىنىڭ تەڭدىشى يوق كەسپىي ماھارىتى ۋە ئىستېداتىنى نامايان قىلىدۇ. بۇ لايىھىلەرنىڭ بىر دەۋرنىڭ ئېستېتىكىسىنى بەلگىلەيدىغان، جەمئىيەت پاراۋانلىقىغا ھەسسە قوشىدىغان ھەمدە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىنىڭ چېگرالىرىنى ئىلگىرى سۈرىدىغان ئەڭ داڭلىق ئەسەرلەر بولۇشى ئۈمىد قىلىنىدۇ. Yan Natural Juice بوتۇلكا ئورالمىسى يۇقىرى دەرىجىلىك مۇكەممەللىكنى نامايان قىلىدۇ ۋە ئۆزىنىڭ پايدىلىق، قىممەتلىك ئالاھىدىلىكلىرى بىلەن دۇنيانى شەكسىز تېخىمۇ ياخشى ئورۇنغا ئايلاندۇرىدۇ. Yan Natural Juice بوتۇلكا ئورالمىسى ئارزۇ-ئىستەكلەرنى قوزغايدىغان، ئىلھاملاندۇرىدىغان، ھاياجانلاندۇرىدىغان، خۇشال قىلىدىغان ۋە زور خۇشاللىق پەيدا قىلىدىغان A' Design Award پلاتىنا مۇكاپاتىنى يەڭگەن ئەسەر.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
- Dimensions & Packaging
- Width 70mm x Depth 85mm x Height 265 mm
- Tags
- natural juice, packaging design, biomimicry, organic,
- Production Technology
- A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
- Design Challenge
- Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.
The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand. - Research
- Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
- Inspiration
- The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
- Project Duration
- January to May 2017 in Yerevan Armenia
- Operation Flow
- We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
- Team Members
- Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan - Image Credits
- All photo credits to Backbone Branding
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