Pony Pack Tea Primary Function: چاي سوۋغا قۇتىسى قاچىلاش by Xiang Qian, Deng Zhehao and Yao Wenliang

Pony Pack Tea Primary Function: چاي سوۋغا قۇتىسى قاچىلاش by Xiang Qian, Deng Zhehao and Yao Wenliang is a highly esteemed winner of the very prestigious 2020 A' Design Award كۈمۈش مۇكاپاتى in ئورالما لايىھەلەش Competition Category.

كۈمۈشئورالما· 2020

Pony Pack Tea Primary Function: چاي سوۋغا قۇتىسى قاچىلاش

by Xiang Qian, Deng Zhehao and Yao Wenliang

Client: Rufy Design

A' Design Award كۈمۈش مۇكاپاتى Winner in ئورالما Category

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Verified Award Winner

Verify Award Status for #87642

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pony Pack Tea Primary Function: چاي سوۋغا قۇتىسى قاچىلاش

Book Text: Pony Pack Tea يۇقىرى سۈپەتلىك چاي ئۈچۈن لايىھىلەنگەن سوۋغا قاچىلاش لايىھىسى. بۇ ئۇقۇم چاي ياساشنىڭ ئۇزۇن تارىخىغا ئەگىشىدۇ، بۇنىڭدا ئەنئەنىۋى ئۇسۇللار ساقلىنىپ، زامانىۋى ئىشلەپچىقىرىش باشقۇرۇشى بىلەن بىرلەشتۈرۈلگەن. ئوخشىمىغان دەۋرلەرنىڭ ئۇسلۇبىدا يېزىلغان خەنزۇچە خەتلەر يۈزىگە قەۋەت-قەۋەت ئورۇنلاشتۇرۇلۇپ، ۋاقىت ئارقىلىق يەتكۈزۈلگەن سۈپەتنى ئىپادىلەيدۇ. بۇ توپلامدا بىر قۇتا ۋە تارتىش ئارغامچا تۈگۈنى بىلەن ئېتىلىدىغان كاناۋا خالتا بار. ئاددىي غەلۋىرلىك قەغەز ئىشلىتىلگەن بولۇپ، تور بېسىش، بىرونزىلاش ۋە قاپارتما ئىشلىتىلگەن. بۇ شەكىللەر چاي تۈۋرۈكلىرى ۋە چاي توقاچلىرىنى ئەسلىتىدۇ.

The Recognition

About the A' Design Award كۈمۈش مۇكاپاتى

Pony Pack Tea Primary Function: چاي سوۋغا قۇتىسى قاچىلاش A' Design Award كۈمۈش مۇكاپاتىنىڭ غالىبى، بۇ گۈزەل، ئۇلۇغۋار ۋە تەسىرلىك ئەڭ يۇقىرى دەرىجىلىك لايىھىلەرگە بېرىلىدىغان ئالاھىدە ئابرويلۇق ئېتىراپتۇر. كۈمۈش غالىبلىرى لايىھىلىگۈچىلىرىنىڭ ئالاھىدە ماھارىتى، ئىستېدادى ۋە ئۆتكۈرلۈكىنى كۆرسىتىدىغان ناھايىتى پارلاق ۋە ئىنتايىن ئىجادىي ئەسەرلەردۇر. Pony Pack Tea Primary Function: چاي سوۋغا قۇتىسى قاچىلاش ئاجايىپ، ئۈلگىلىك، ئالاھىدە كەسپىي ۋە چوڭقۇر يېڭىلىقچان ئەسەر بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award كۈمۈش مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىنىڭ چېگرالىرىنى كېڭەيتىدىغان ناھايىتى دىققەتكە سازاۋەر، ھەيرانلىق بىلەن كۆرۈلىدىغان ئىختىرا. Pony Pack Tea Primary Function: چاي سوۋغا قۇتىسى قاچىلاش كۆپچىلىك ھەۋەس قىلىدىغان، ئارزۇ-ئىستەكلەرنى قوزغايدىغان، ئىجابىي ھېسسىياتلارنى ئېلىپ كېلىدىغان ھەمدە ھەيرانلىق ۋە قايىللىق پەيدا قىلىدىغان ئىجادىيەت.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
Dimensions & Packaging: Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
Tags: Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
Production Technology: Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
Design Challenge: The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
Research: 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return.
Inspiration: The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
Project Duration: 2017-2017.9 changsha, hunan province, China
Operation Flow: The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
Team Members: Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang
Image Credits: Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。