MAU Vegas 2019 پائالىيەت by Shreya Gulati

MAU Vegas 2019 پائالىيەت by Shreya Gulati is a highly esteemed winner of the very prestigious 2020 A' Design Award تۆمۈر مۇكاپاتى in ئېلان، سودا ئالاقەسى ۋە تەشۋىقات لايىھەلەش Competition Category.

تۆمۈرئېلان· 2020

MAU Vegas 2019 پائالىيەت

by Shreya Gulati

Client: Houndstooth

A' Design Award تۆمۈر مۇكاپاتى Winner in ئېلان Category

12,806

Verified Award Winner

Verify Award Status for #88163

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About MAU Vegas 2019 پائالىيەت

كۆچمە ئەپلەر قۇلۇپلانغان ياكى MAU Vegas دۇنيادىكى ئالدىنقى قاتاردىكى كۆچمە ئەپلەر پائالىيىتى. ئۇ كىرىمنىي جىلغىسىدىكى Spotify ، Tinder ، Lyft ، Bumble ۋە MailChimp قاتارلىق ئەڭ چوڭ ماركىلارنى جەلپ قىلدى. Houndstooth غا 2019-يىلدىكى پۈتكۈل پائالىيەتنىڭ كۆرۈنۈش شەكلى ۋە رەقەملىك مەۋجۇتلۇقىنى ئۇقۇملاشتۇرۇش ، لايىھىلەش ۋە ئىجرا قىلىش ۋەزىپىسى يۈكلەنگەن. تەجرىبىگە بىر پۈتۈن.

The Recognition

About the A' Design Award تۆمۈر مۇكاپاتى

MAU Vegas 2019 پائالىيەت A' Design Award تۆمۈر مۇكاپاتىنىڭ غالىبى، بۇ ياخشى لايىھىلەنگەن ئىجادىيەتلەردىن ساقلىنىدىغان كەسپىي ۋە سانائەت تەلەپلىرىنى قاندۇرىدىغان ياخشى لايىھىلەرگە بېرىلىدىغان ئابرويلۇق ئېتىراپتۇر. تۆمۈر غالىبلىرى ياراتقۇچىلىرىنىڭ زور ماھارىتى، يۇقىرى ئالاھىدە كەسپىلىكى، مۇتەخەسسىسلەرچە چۈشەنچىسى ۋە ئىجادىي قابىلىيىتىنى نامايان قىلىدۇ. MAU Vegas 2019 پائالىيەت ناھايىتى قەدىرلىنىدىغان، ھەيرانلىق بىلەن كۆرۈلىدىغان ۋە سۆيۈلىدىغان، ئەمەلىي ھەم يېڭىلىقچان ئىجادىيەت بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award تۆمۈر مۇكاپاتىنى يەڭگەن بۇ لايىھە كەسىپنىڭ ئەڭ ياخشى ئەمەلىيەتلىرىنى بىرلەشتۈرىدۇ ھەمدە بىلىم ۋە ئىستېدات بىلەن باغلانغان لاياقەتلىك تېخنىكىلىق ئالاھىدىلىكلەرگە ئىگە. MAU Vegas 2019 پائالىيەت ئەستايىدىللىقى بىلەن ھۆرمەتكە سازاۋەر بولۇپ، دۇنيانى تېخىمۇ ياخشى ئورۇنغا ئايلاندۇرۇشقا ياردەم بېرىدىغان تۇرمۇش سۈپىتىنى ياخشىلاشنى تەمىنلەش ئۈچۈن لايىھىلەنگەن.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tags: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Production Technology: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Design Challenge: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Research: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiration: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Project Duration: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Operation Flow: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Team Members: Shyamlee Jagtap