Butterfly Ⱪanat: Ayropilan Orunduⱪi by James Lee

Butterfly Ⱪanat: Ayropilan Orunduⱪi by James Lee is a highly esteemed winner of the very prestigious 2020 A' Design Award كۈمۈش مۇكاپاتى in ماشىنا، يۆتكىلىشچانلىق ۋە نەقلىيات لايىھەلەش Competition Category.

كۈمۈشماشىنا· 2020

Butterfly Ⱪanat: Ayropilan Orunduⱪi

by James Lee

Client: Butterfly Flexible Seating Solutions Limited

A' Design Award كۈمۈش مۇكاپاتى Winner in ماشىنا Category

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Colors

The Design

About Butterfly Ⱪanat: Ayropilan Orunduⱪi

Butterfly bolsa aliy dǝrijilik adǝttiki orunduⱪlar bilǝn biznes klass yataⱪ suitliri arisida ɵzgirixkǝ imkan beridiƣan jiddiy ayropilan olturux sistemisidur. Ⱨǝrbir Butterfly suiti bir-birigǝ nisbǝtǝn profil xǝkilidǝ jaylaxⱪan ikki yamxⱪanidiƣan orunduⱪni ɵz iqigǝ alidu, wǝ ⱨǝr ikki orunduⱪ billǝ aliy dǝrijilik adǝttiki orun süpitidǝ setilidu. Kabina hizmǝtqiliri deriza yenidiki orunduⱪni ɵrüp yan diwan ⱨasil ⱪilalaydu, xuning bilǝn bir yolⱪuqi üqün biznes klass suiti pǝyda bolidu. Yolaⱪ yenidiki orunduⱪnimu ɵrüsǝ, uhlax üqün qong tegixlik tǝkxi yüzǝ ⱨasil bolidu. Bu sistema ixlǝtküqilǝrgǝ kabinini ɵzgirip turidiƣan eⱨtiyajƣa ⱪarap tǝngxǝx wǝ ⱨoyla-arilⱪni ünümlük ixlitix imkanini beridu.

The Recognition

About the A' Design Award كۈمۈش مۇكاپاتى

Butterfly Ⱪanat: Ayropilan Orunduⱪi A' Design Award كۈمۈش مۇكاپاتىنىڭ غالىبى، بۇ گۈزەل، ئۇلۇغۋار ۋە تەسىرلىك ئەڭ يۇقىرى دەرىجىلىك لايىھىلەرگە بېرىلىدىغان ئالاھىدە ئابرويلۇق ئېتىراپتۇر. كۈمۈش غالىبلىرى لايىھىلىگۈچىلىرىنىڭ ئالاھىدە ماھارىتى، ئىستېدادى ۋە ئۆتكۈرلۈكىنى كۆرسىتىدىغان ناھايىتى پارلاق ۋە ئىنتايىن ئىجادىي ئەسەرلەردۇر. Butterfly Ⱪanat: Ayropilan Orunduⱪi ئاجايىپ، ئۈلگىلىك، ئالاھىدە كەسپىي ۋە چوڭقۇر يېڭىلىقچان ئەسەر بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award كۈمۈش مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىنىڭ چېگرالىرىنى كېڭەيتىدىغان ناھايىتى دىققەتكە سازاۋەر، ھەيرانلىق بىلەن كۆرۈلىدىغان ئىختىرا. Butterfly Ⱪanat: Ayropilan Orunduⱪi كۆپچىلىك ھەۋەس قىلىدىغان، ئارزۇ-ئىستەكلەرنى قوزغايدىغان، ئىجابىي ھېسسىياتلارنى ئېلىپ كېلىدىغان ھەمدە ھەيرانلىق ۋە قايىللىق پەيدا قىلىدىغان ئىجادىيەت.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
Tags: Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
Inspiration: Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
Project Duration: The project started in 2014 in Hong Kong and is still ongoing.
Operation Flow: Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
Patents: Patented
Team Members: James Lee
Vincent Tam
Lars Rinne