Songhua River Rice گۈرۈچ ئورالمىسى ئورالمىنىڭ by 33 and Branding Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award كۈمۈش مۇكاپاتى in ئورالما لايىھەلەش Competition Category.
كۈمۈشئورالما· 2020
Songhua River Rice گۈرۈچ ئورالمىسى ئورالمىنىڭ
Client: Sourceage
A' Design Award كۈمۈش مۇكاپاتى Winner in ئورالما Category
Verified Award Winner
Verify Award Status for #89941The Design
About Songhua River Rice گۈرۈچ ئورالمىسى ئورالمىنىڭ
سۇڭخۇا دەرياسى گۈرۈچ ، SOURCEAGE يېمەكلىك گۇرۇھى قارمىقىدىكى ئالىي دەرىجىلىك گۈرۈچ مەھسۇلاتى. جۇڭگونىڭ ئەنئەنىۋى بايرىمى - باھار بايرىمىنىڭ يېقىنلاپ كېلىشىگە ئەگىشىپ ، ئۇلار چىرايلىق ئورالغان گۈرۈچ مەھسۇلاتلىرىنى باھار بايرىمىلىق سوۋغات خېرىدارلىرىغا سوۋغا سۈپىتىدە لايىھىلەپ چىقتى ، شۇڭا ئومۇمىي لايىھە باھار بايرىمىنىڭ بايرام كەيپىياتىنى ياڭرىتىپ ، جۇڭگونىڭ ئەنئەنىۋى مەدەنىيەت ئامىللىرىنى گەۋدىلەندۈردى. ۋە ياخشى مەنىگە ئىگە.
The Recognition
About the A' Design Award كۈمۈش مۇكاپاتى
Songhua River Rice گۈرۈچ ئورالمىسى ئورالمىنىڭ A' Design Award كۈمۈش مۇكاپاتىنىڭ غالىبى، بۇ گۈزەل، ئۇلۇغۋار ۋە تەسىرلىك ئەڭ يۇقىرى دەرىجىلىك لايىھىلەرگە بېرىلىدىغان ئالاھىدە ئابرويلۇق ئېتىراپتۇر. كۈمۈش غالىبلىرى لايىھىلىگۈچىلىرىنىڭ ئالاھىدە ماھارىتى، ئىستېدادى ۋە ئۆتكۈرلۈكىنى كۆرسىتىدىغان ناھايىتى پارلاق ۋە ئىنتايىن ئىجادىي ئەسەرلەردۇر. Songhua River Rice گۈرۈچ ئورالمىسى ئورالمىنىڭ ئاجايىپ، ئۈلگىلىك، ئالاھىدە كەسپىي ۋە چوڭقۇر يېڭىلىقچان ئەسەر بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award كۈمۈش مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىنىڭ چېگرالىرىنى كېڭەيتىدىغان ناھايىتى دىققەتكە سازاۋەر، ھەيرانلىق بىلەن كۆرۈلىدىغان ئىختىرا. Songhua River Rice گۈرۈچ ئورالمىسى ئورالمىنىڭ كۆپچىلىك ھەۋەس قىلىدىغان، ئارزۇ-ئىستەكلەرنى قوزغايدىغان، ئىجابىي ھېسسىياتلارنى ئېلىپ كېلىدىغان ھەمدە ھەيرانلىق ۋە قايىللىق پەيدا قىلىدىغان ئىجادىيەت.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
- Dimensions & Packaging
- Width 210mm x Depth 40mm x Height 160mm
- Tags
- Package，China，Rice，Food，Festival，Cultural
- Production Technology
- The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
- Design Challenge
- Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
- Research
- This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
- Inspiration
- Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
- Project Duration
- The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
- Operation Flow
- By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
- Patents
- Copyrights belong to 33 and branding, 2019.
- Team Members
- Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li - Image Credits
- Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.
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