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Apollee زەيتۇن يېغى قاپلىشى by Antonia Skaraki

Apollee زەيتۇن يېغى قاپلىشى by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award ئالتۇن مۇكاپاتى in ئورالما لايىھەلەش Competition Category.


ئالتۇنئورالما· 2021

Apollee زەيتۇن يېغى قاپلىشى

by Antonia Skaraki

Client: Manoli Canoli

A' Design Award ئالتۇن مۇكاپاتى Winner in ئورالما Category

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Verified Award Winner

Verify Award Status for #94658

Colors

The Design

About Apollee زەيتۇن يېغى قاپلىشى

Apollee - ئالىي دەرىجىلىك زەيتۇن يېغى. بۇ مەھسۇلات بارلىق ئىستېمالچىلارنى ئۇلۇغ سەزگۈ سەپىرىگە تەكلىپ قىلىدۇ. زەيتۇن دەرەخ كۆتەكلىرى ۋە گرېتسىيە زەيتۇن باغلىرىنىڭ كۈچىدىن ئىلھامالنغان بۇ لايىھە تەبىئىيەت ئانا بىلەن ئۇنىڭ پەرزەنتلىرى ئارىسىدىكى باغلىنىشنى ئىپادىلەيدۇ، يۇقىرى سۈپەتلىك ماتېرىياللار ئۆزگىچە سەزگۈر تەسىر ئاتا قىلىدۇ. مانا شۇنداق قىلىپ، ئالاھىدە تائام تەييارلاش ۋە ماركا تەجرىبىسى ئۈچۈن نەپىسلىك ۋە مەڭگۈلۈك تەسىر يارىتىلىدۇ!

The Recognition

About the A' Design Award ئالتۇن مۇكاپاتى

Apollee زەيتۇن يېغى قاپلىشى A' Design Award ئالتۇن مۇكاپاتىنىڭ غالىبى، بۇ بىرىنچى دەرىجىلىك، ئاجايىپ ۋە ئوتتۇرىغا چىققان لايىھىلەرگە بېرىلىدىغان ئىنتايىن ئابرويلۇق ئېتىراپتۇر. ئالتۇن غالىبلىرى لايىھىلىگۈچىلىرىنىڭ ئىستېداتى، ھېكمىتى ۋە ماھارىتىنى ئەكس ئەتتۈرىدىغان ناھايىتى يېڭىلىقچان، يېراقنى كۆرەر ۋە كۆزنى چاقنىتىدىغان ئىجادىيەتلەردۇر. Apollee زەيتۇن يېغى قاپلىشى ئىلگىرى كۆرۈلمىگەن قىممەت يارىتىدىغان، ناھايىتى ماختالغان، يۈزلىنىش بەلگىلىگۈچى ۋە ئابىدە خاراكتېرلىك ئىختىرا بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award ئالتۇن مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىنىڭ چېگرالىرىنى زور پايدا بىلەن كېڭەيتىدىغان كۆزنى قاماشتۇرىدىغان، ئىززەتلىك تۈر. Apollee زەيتۇن يېغى قاپلىشى كۈچلۈك ئارزۇ ھېسسىياتى پەيدا قىلىدۇ، قىزغىنلىقنى قوزغايدۇ، ئىجادىيەتنى رىغبەتلەندۈرىدۇ ۋە بىزنى مەپتۇن قىلىدۇ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Welcome to an adventurous journey towards the sense of the sublime. Feel the mystique surrounding a strictly limited production. Experience the extraordinary. Unusual shapes and materials in packaging design always grab our attention. So, inspired by olive tree trunks, this design nods to the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression.
Dimensions & Packaging
Bottle (by Bruni Glass): capacity 515, total height 222, body diameter 88.3, glass weight 500
Box: 244 x 95
Tags
Apollee, Olive oil, Packaging, Design, Storytelling, Special Edition, Manoli Canoli
Production Technology
Glass & Paper. Environmentally friendly.
Design Challenge
The brief was to create unique artisanal packaging for an Extra Premium Product. A brand mark that would feel fresh and sophisticated at the same time! The elements and the gold-and-earthy color palette that was used successfully convey the exceptional quality of this unique olive oil, placing sophistication at the forefront, while paying homage to the Greek heritage.
Research
Competition mapping and analysis: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
Inspiration
The inspiration for creating the brand identity for the Apollee, the Manoli Canoli Premium Olive Oil, came from the origins of the founders, their birth land, the place where Apollo, the god of light, was born, the place where the olives which offer us a supreme extra virgin olive oil are born. Greece. Immerse yourself in the soul of Apollee. This packaging design invites the contemporary connoisseur to experience the boundary pushing flavor and aroma of a premium olive oil.
Project Duration
The project began and finished in 2019 in Athens, Greece.
Operation Flow
The packaging managed to turn consumers into adventurous travelers to the magic land of olive oil. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, thus inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Team Members
Creative Director: Antonia Skaraki
Designers: Evri Makridis, Andreas Deskas, Valia Alousi
Copywriter: Sotiria Theodorou
Image Credits
A.S. Advertising, 2019

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