Chengdu Gift سېتىش بوشلۇقى by Hong Li is a highly esteemed winner of the very prestigious 2020 A' Design Award ئالتۇن مۇكاپاتى in ئىچكى بوشلۇق ۋە كۆرگەزمە لايىھەلەش Competition Category.

ئالتۇنئىچكى بېزەك· 2020

Chengdu Gift سېتىش بوشلۇقى

by Hong Li

Client: Li Hong Design Studio

A' Design Award ئالتۇن مۇكاپاتى Winner in ئىچكى بېزەك Category

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Colors

The Design

About Chengdu Gift سېتىش بوشلۇقى

چېڭدۇ سوۋغىسى يەرلىك سوۋغات مەھسۇلاتلىرىنى كۆرسىتىش ۋە سېتىش ئۈچۈن لايىھىلەنگەن سېتىش بوشلۇقىدۇر. ئىچكى بوشلۇق 137 كۋادرات مېتىر بولۇپ، ئېچىلىش ئالدىدا تۇرغان سوۋغات قۇتىسى ئىدىيىسى ئاساسىدا شەكىللەندۈرۈلگەن. ئاساسىي رامكا چېڭدۇ شەھىرى بىلەن زىچ باغلانغان ئۆسۈملۈك بولغان گىنكو يوپۇرمىقى شەكلىدە كېسىلگەن 320 پارچە ئاق مېتال تاختايدىن شەكىللەنگەن گۈمبەز شەكىللىك قۇرۇلمىدۇر. مېتال تاختايلار ئەگمە پولات تۇرۇبىلارغا يىغىلغان بولۇپ، بۇ ئۇسۇل قىسقا قۇرۇلۇش مۇددىتىگە ماس كېلىدىغانلىقى ئۈچۈن تاللانغان. سۈزۈك ئەينەك تاختايلار كۆرسىتىلگەن سوۋغاتلارنىڭ كۆتۈرگۈچىسى بولۇپ خىزمەت قىلىدۇ.

The Recognition

About the A' Design Award ئالتۇن مۇكاپاتى

Chengdu Gift سېتىش بوشلۇقى A' Design Award ئالتۇن مۇكاپاتىنىڭ غالىبى، بۇ بىرىنچى دەرىجىلىك، ئاجايىپ ۋە ئوتتۇرىغا چىققان لايىھىلەرگە بېرىلىدىغان ئىنتايىن ئابرويلۇق ئېتىراپتۇر. ئالتۇن غالىبلىرى لايىھىلىگۈچىلىرىنىڭ ئىستېداتى، ھېكمىتى ۋە ماھارىتىنى ئەكس ئەتتۈرىدىغان ناھايىتى يېڭىلىقچان، يېراقنى كۆرەر ۋە كۆزنى چاقنىتىدىغان ئىجادىيەتلەردۇر. Chengdu Gift سېتىش بوشلۇقى ئىلگىرى كۆرۈلمىگەن قىممەت يارىتىدىغان، ناھايىتى ماختالغان، يۈزلىنىش بەلگىلىگۈچى ۋە ئابىدە خاراكتېرلىك ئىختىرا بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award ئالتۇن مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىنىڭ چېگرالىرىنى زور پايدا بىلەن كېڭەيتىدىغان كۆزنى قاماشتۇرىدىغان، ئىززەتلىك تۈر. Chengdu Gift سېتىش بوشلۇقى كۈچلۈك ئارزۇ ھېسسىياتى پەيدا قىلىدۇ، قىزغىنلىقنى قوزغايدۇ، ئىجادىيەتنى رىغبەتلەندۈرىدۇ ۋە بىزنى مەپتۇن قىلىدۇ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At present, many designs attach importance to the presentation of wall, ground and top surface, but in this case, the designer subverts the tradition, uses a kind of assembly technology to shape the pattern and form, and tries to explain different emotions through the spatial relationship. The ginkgo leaf element runs through the whole indoor exhibition hall, and is combined with Chengdu symbols to form the city's business card.
Dimensions & Packaging: The project covers a total of 137 square meters. The large frame of the exhibition hall is a dome space composed of white metal sheets shaped by ginkgo leaves, which not only is full of Chengdu's urban cultural characteristics, but also gives more imaginative space to customers who come here.
Tags: Interior, Commercial, Shop, Chengdu, Gift, Box, Natural, Elegant, Cultural, Ginkgo Leaf
Production Technology: Basically only two kinds of materials are used in the whole interior, one is the stainless steel plate of ginkgo leaf shape, which is mainly used for space stitching to create the exhibition space of Chengdu culture. The second is the glass transparent plate, which mainly appears as the carrier of all gifts, making the product more prominent and high-grade.
Design Challenge: The biggest difficulty of this case is that the construction period is short, and Party A requires that it must be completed within 28 days. Therefore, the designer adopts the assembly method to fix 320 pieces of metal pieces in the shape of Ginkgo leaves on the arch shaped steel pipe, and create a hole shaped exhibition hall of Ginkgo leaves.
Research: Faced with such a propositional project as "Chengdu Gift", the designer needs to find some outstanding elements of this city, and refine them to represent it. Through the transformation of the prototype of the ordinary gift box, and the integration of Ginkgo and other local cultural elements, finally, such a special design came into being in this case.
Inspiration: The gift itself may be light as a goose feather, but sent from afar, it conveys deep feeling. Designers hope to present the expression of this emotion through the architectural space. The building of the independent pavilion is designed around the concept of box, which is about to be opened. It seems to bring mystery and surprise to people. Ginkgo leaf is an indispensable part of feelings for people who live in Chengdu. So this element runs through the whole interior exhibition space.
Project Duration: The project started in May 1, 2019 in Chengdu and finished in May 30, 2019 in Chengdu.
Operation Flow: For this project, in order to let the design be completed as soon as possible, the project team carries out a lot of lofting and comparison between the surface layer and the curve on the construction site, so as to ensure that the visual reduction degree of the work from the effect map to the real picture can basically reach more than 95%.
Patents: Copyrights belong to Hong Li, 2019.
Team Members: Hong Li
Image Credits: Image #1: Photographer Qiang Dou, Display Area, 2019.
Image #2: Photographer Qiang Dou, Corridor, 2019.
Image #3: Photographer Qiang Dou, Reception Hall, 2019.
Image #4: Photographer Qiang Dou, Resting Area, 2019.
Image #5: Photographer Qiang Dou, Entrance, 2019.