CoDe لايىھە مۇزېيى by Tihany Design and Matteo Vercelloni

CoDe لايىھە مۇزېيى by Tihany Design and Matteo Vercelloni is a highly esteemed winner of the very prestigious 2020 A' Design Award ئالتۇن مۇكاپاتى in مەدەنىي مىراس ۋە مەدەنىيەت سانائىتى لايىھەلەش Competition Category.

ئالتۇنمەدەنىي مىراس· 2020

CoDe لايىھە مۇزېيى

by Tihany Design and Matteo Vercelloni

Client: Tihany Design; Matteo Vercelloni

A' Design Award ئالتۇن مۇكاپاتى Winner in مەدەنىي مىراس Category

49,580

Verified Award Winner

Verify Award Status for #98383

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About CoDe لايىھە مۇزېيى

CoDe بولسا كرۇزىر پاراخوتىغا جايلاشقان لايىھە مۇزېيىدۇر. مۇزېيدا 1930-يىللاردىن ھازىرغىچە بولغان ئىتالىيە لايىھىسىنىڭ 470 كۆرگەزمە بۇيۇمى نامايان قىلىنغان بولۇپ، ئۇلارنىڭ ئىچىدە ئۆي جاھازلىرى، مودا بۇيۇملىرى ۋە كۈندىلىك تۇرمۇش بۇيۇملىرى بار. CoDe ئىككى كۆڭۈل ئېچىش سورۇنى ئارىسىدىكى ئادەم قاتنىشى كۆپ رايوندا 400 كۋادرات مېترلىق مەيداننى ئىگىلەيدۇ. ئورۇنلاشتۇرۇش لايىھىسى ئىچىدىن يورۇتۇلغان بىر قاتار داتلاشمايدىغان پولات كەمەرلەردىن شەكىللەنگەن مېڭىش يولى بوسۇغىسى ئەتراپىغا قۇرۇلغان. مېھمانلار بۇ بوشلۇقتىن كارىدور سۈپىتىدە ئۆتەلەيدۇ ياكى بىر چەتكە ئۆتۈپ ھەر ئىككى تەرەپتىكى كۆرگەزمىلەرنى كۆرەلەيدۇ، بۇ قايتا-قايتا زىيارەت قىلىشقا ئىلھام بېرىدۇ.

The Recognition

About the A' Design Award ئالتۇن مۇكاپاتى

CoDe لايىھە مۇزېيى A' Design Award ئالتۇن مۇكاپاتىنىڭ غالىبى، بۇ بىرىنچى دەرىجىلىك، ئاجايىپ ۋە ئوتتۇرىغا چىققان لايىھىلەرگە بېرىلىدىغان ئىنتايىن ئابرويلۇق ئېتىراپتۇر. ئالتۇن غالىبلىرى لايىھىلىگۈچىلىرىنىڭ ئىستېداتى، ھېكمىتى ۋە ماھارىتىنى ئەكس ئەتتۈرىدىغان ناھايىتى يېڭىلىقچان، يېراقنى كۆرەر ۋە كۆزنى چاقنىتىدىغان ئىجادىيەتلەردۇر. CoDe لايىھە مۇزېيى ئىلگىرى كۆرۈلمىگەن قىممەت يارىتىدىغان، ناھايىتى ماختالغان، يۈزلىنىش بەلگىلىگۈچى ۋە ئابىدە خاراكتېرلىك ئىختىرا بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award ئالتۇن مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىنىڭ چېگرالىرىنى زور پايدا بىلەن كېڭەيتىدىغان كۆزنى قاماشتۇرىدىغان، ئىززەتلىك تۈر. CoDe لايىھە مۇزېيى كۈچلۈك ئارزۇ ھېسسىياتى پەيدا قىلىدۇ، قىزغىنلىقنى قوزغايدۇ، ئىجادىيەتنى رىغبەتلەندۈرىدۇ ۋە بىزنى مەپتۇن قىلىدۇ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the first design museum on a cruise ship, CoDe showcases the broad and renowned creative Italian talents that transformed the world with innovation, design and style. The collection's 470 exhibits connect to the history of Made in Italy, making these design objects true points of reference for Italy's global influence from the 1930s to the present. CoDe's highly contemporary stainless steel portal meets the challenges of the high traffic space with a series of arches lit from the inside. As the rings of the tunnel separate, guests can veer off the pathway to explore the exhibits.
Dimensions & Packaging: 400 sq/m
Tags: Museum, Italy, Italian, Cruise, Ship, Costa, Design Museum, Costa Smeralda, Culture
Production Technology: CoDe is located in a high traffic area onboard Costa Smeralda, along the pathway between two major entertainment venues. In order to allow for flow of movement in this space, the museum was designed around a walking path portal made up of a series of stainless steel arches. Guests have the freedom to move through the museum as a corridor space as well as the invitation to discover the various displays by veering off into the exhibits on each side of the portal. This design encourages guests to return to the museum many times throughout their trip, discovering more of the CoDe collection of iconic Italian design and culture at each visit.
Design Challenge: CoDe aims to present through a selection of artifacts, most of which are still produced today, the vitality of objects and furnishings that remain the classics of Italian design from the 1930s to the present. The museum is a multifaceted self-portrait of Italy over time, an intricate mosaic made up of many stories.
Research: Curator Matteo Vercelloni contributed his expertise in Italian architecture and design as well as extensive research on Italian design from the 1930s to the present. The CoDe collection of 470 exhibits was meticulously researched and selected for its storyline and representation of iconic Italian design, its global impact and its connection to the ship's theme Italy's Finest. Designer Adam Tihany served as Creative Director of Costa Smeralda, creating the theme Italy's Finest and the overall interior vision of the ship. CoDe is the only space onboard that he designed directly.
Inspiration: CoDe, or Costa Design Museum, was conceived as a unique and unifying feature of the new cruise ship, Costa Smeralda. Just as every major international city has a proud display of cultural heritage in its museums, CoDe was created to serve as the metropolitan epicenter of ship and a concentrated summary of the ship's theme, Italy's Finest. CoDe crowns the 3,300-cabin ship with a direct celebration of modern Italian design, from fashion and film to transportation and household objects. CoDe's interactive and engaging experience invites guest to step into the Bel Paese through the most iconic Italian designs.
Project Duration: CoDe was introduced December 2019 onboard the new cruise ship, Costa Smeralda, as a permanent feature of the ship.
Operation Flow: The cruise guest is part of what we refer to as a 'captive audience,' because they are fully engaged with ship activities during the time spent at sea. CoDe is an innovative and high design concept that provides Costa Smeralda guests with a meaningful and fun cultural experience- and one they can continue to interact with and learn from during the duration of their time onboard.
Team Members: Museum Design: Tihany Design
Design of Exhibitions: Matteo Vercelloni
Curator: Matteo Vercelloni with Paola Gallo
Graphic Design: Cristina Menotti
Movie selection: Roberto Dassoni
Fashion Research and selection: Augusta Grecchi
Image Credits: Image #1 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, CoDe Portal, 2019
Image #2 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Transportation Exhibit, 2019
Image #3 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Iconic Italian Design Exhibit, 2019
Image #4 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Memorabilia, 2019
Image #5 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Furniture Design Exhibit, 2019