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Spatial Illusion Виставковий Стенд by Viktor Bilak

Spatial Illusion Виставковий Стенд by Viktor Bilak is a highly esteemed winner of the very prestigious 2020 Залізна нагорода A' Design Award in Інтер'єр Competition Category.


ЗалізоІнтер'єр· 2020

Spatial Illusion Виставковий Стенд

by Viktor Bilak

Client: Design-Bureau EXPOLEVEL

Залізна нагорода A' Design Award Winner in Інтер'єр Category

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Verified Award Winner

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Colors

The Design

About Spatial Illusion Виставковий Стенд

Архітектурне завдання виставкового стенду полягало у створенні оглядового простору з елементами для презентації продукту компанії як шпалери. Для організації простору використані асиметричні арки зі зміщенням. Дві групи арок створюють ілюзію відкритих воріт, збільшуючи внутрішній простір трибуни.

The Recognition

About the Залізна нагорода A' Design Award

Spatial Illusion Виставковий Стенд є переможцем Залізної нагороди A' Design Award — престижного визнання, що присуджується добрим дизайнам, які відповідають професійним і промисловим вимогам, що очікуються від добре спроєктованих творінь. Переможці Залізної нагороди демонструють велику майстерність, високу спеціалізацію, експертне розуміння та творчу спроможність своїх творців. Очікується, що Spatial Illusion Виставковий Стенд буде високо цінованим, улюбленим і обожнюваним творінням, практичним та інноваційним. Цей дизайн-переможець Залізної нагороди A' Design Award інтегрує найкращі галузеві практики та має компетентні технічні характеристики, пов'язані з практичним знанням і талантом. Spatial Illusion Виставковий Стенд поважається за ретельність і розроблений для надання покращень якості життя, які допомагають зробити світ кращим.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The main architectural task was to create the space of the exhibition stand, which maximally viewed from all sides. This is due to the presentation of the main products of the exhibitor - wallpaper. The basis of the aesthetic concept of the stand was the idea of open gates. The space was organized by arches. If you come to the main entrance of the stand, the group of arches looks flat in perspective. If you go through arches inside the exhibition stand, the group of arches unfolds, three dimensions and rhythm appear.
Dimensions & Packaging
The ehxibition stand is 13000 mm x 10000 mm x 4000 mm.
Tags
spatial illusion, asymmetric arches with the displacement in space, exhibition stand, Slovyanski Wallpaper, linear and reverse perspective
Production Technology
The walls of the stand produced from plywood. The beams made from plywood and painted in white color. The arches made from plywood and decorated by wallpaper and wood panels with logos.
Design Challenge
The hardest part of design activity was to project the asymmetric arches considering linear and reverse perspectives for illusion of depth of the stand.
Research
The main architectural task was to create the viewed space for the exhibition stand. The illusion of space used for this goal. The illusion modeled by creating asymmetric arches with the displacement in space. From one point of spatial view, the group of arches looks flat, from another point they have three dimentions.
Inspiration
The inspiration for this project start from the idea of perception of space in special conditions. The main question was how to see three different figures from one point of spatial view as one shape? For this project in 3D program this object was modeled end this point was finded. It was about one meter from the left corner of the stand, high 1700 mm.
Project Duration
The project started in Septemer 2019 in Moscow, Russia and finished in December 2019 in Moscow, and was exhibited in Trade Fair Heimtextil 2020 in Frankfurt Am Main, Germany.
Operation Flow
This project is the exhibition stand for client Slovyanski Wallpaper. The main task of the stand during the Trade Fair to present the product of the company. For this aim in space of the stand created special interior elements such as arches, walls, panels with collections of wallpaper.
Patents
Copyrihts belong to Viktor Bilak, 2020.
Team Members
Designer: Viktor Bilak
Architect: Borut Kosir
Image Credits
Image #1: Photographer Viktor Bilak, Spatial Illusion, 2020.
Image #2: Photographer Viktor Bilak, Spatial Illusion, 2020.
Image #3: Photographer Viktor Bilak, Spatial Illusion, 2020.
Image #4: Photographer Viktor Bilak, Spatial Illusion, 2020.
Image #5: Photographer Viktor Bilak, Spatial Illusion, 2020.

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