Science as an Emotional Trend Вітальний екран by Liubov Maximenkova is a highly esteemed winner of the very prestigious 2022 Бронзова нагорода A' Design Award in Мобільний Competition Category.
БронзаМобільний· 2022
Science as an Emotional Trend Вітальний екран
Client: Sber
Бронзова нагорода A' Design Award Winner in Мобільний Category
Verified Award Winner
Verify Award Status for #134986The Design
About Science as an Emotional Trend Вітальний екран
Наука як емоційний тренд — це серія вітальних екранів, створених у 2021 році для мобільного застосунку Sberbank Online. Серія присвячена Року науки і технологій у Росії. До неї входять три теми: «Підводний світ», «Крізь мікроскоп» та «Нейронна мережа». «Підводний світ» представляє фотографії, зроблені морськими біологами. «Крізь мікроскоп» демонструє знайомі об'єкти, зняті за допомогою мікро- та макрофотографії. «Нейронна мережа» показує зображення, згенеровані штучним інтелектом. Мета проєкту — поєднати емоції зі знаннями.
The Recognition
About the Бронзова нагорода A' Design Award
Science as an Emotional Trend Вітальний екран є переможцем Бронзової нагороди A' Design Award — надзвичайно престижного визнання, що присуджується видатним дизайнам, які вирізняються креативністю, винахідливістю та кмітливістю. Переможці Бронзової нагороди — це вкрай вправні та вражаюче креативні артефакти, що засвідчують великий досвід, уяву та знахідливість своїх дизайнерів. Очікується, що Science as an Emotional Trend Вітальний екран буде високо цінованим, улюбленим і обожнюваним об'єктом, помітно професійним та інноваційним. Цей дизайн-переможець Бронзової нагороди A' Design Award втілює найкращі практики в мистецтві, науці, дизайні й технологіях і чудовий своєю увагою до деталей. Science as an Emotional Trend Вітальний екран чудово задовольняє потреби, торкається бажань, зачаровує почуття та привертає цікавість.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
- Dimensions & Packaging
- Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app. - Tags
- #Digital Banking, #Personalization, #Emotional Design, #app.
- Production Technology
- Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
- Research
- — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.
— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.
— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world. - Inspiration
- The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI. - Project Duration
- In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
- Operation Flow
- There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
- Team Members
- SberBank Online team
- Image Credits
- Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.
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