Yonghe Дизайн бренд-ідентики by Jan Creation Boutique Co.Ltd is a highly esteemed winner of the very prestigious 2024 Бронзова нагорода A' Design Award in Графіка Competition Category.
БронзаГрафіка· 2024
Yonghe Дизайн бренд-ідентики
by Jan Creation Boutique Co.Ltd
Client: Yonghe Medical
Бронзова нагорода A' Design Award Winner in Графіка Category
Verified Award Winner
Verify Award Status for #157156The Design
About Yonghe Дизайн бренд-ідентики
Yonghe — це дизайн бренд-ідентики, створений для медичного бренду з догляду за волоссям. Логотип базується на китайському ієрогліфі Хе (He) з назви бренду, форма якого символізує зростання вгору. Символ складається з трьох синіх стрілок із фокальною точкою та кольоровим градієнтом, що виражає безперервні інновації. Глибокий медичний синій колір пов'язує бренд із медициною, технологіями та майбутнім. Візуальна система є динамічною та може адаптуватися до багатьох контекстів застосування. Метою було оновити давно існуючий бренд і зробити його впізнаваним для молодшої аудиторії та жіночої клієнтури.
The Recognition
About the Бронзова нагорода A' Design Award
Yonghe Дизайн бренд-ідентики є переможцем Бронзової нагороди A' Design Award — надзвичайно престижного визнання, що присуджується видатним дизайнам, які вирізняються креативністю, винахідливістю та кмітливістю. Переможці Бронзової нагороди — це вкрай вправні та вражаюче креативні артефакти, що засвідчують великий досвід, уяву та знахідливість своїх дизайнерів. Очікується, що Yonghe Дизайн бренд-ідентики буде високо цінованим, улюбленим і обожнюваним об'єктом, помітно професійним та інноваційним. Цей дизайн-переможець Бронзової нагороди A' Design Award втілює найкращі практики в мистецтві, науці, дизайні й технологіях і чудовий своєю увагою до деталей. Yonghe Дизайн бренд-ідентики чудово задовольняє потреби, торкається бажань, зачаровує почуття та привертає цікавість.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yonghe, a brand with a long history in hair medical field, aimed to break the stereotype of the public by remodelling its visual identity, forming a youthful and highly grouped brand style with special visual memory points. In light of this, the logo design centred around the Chinese character He from the brand name. As a result, a logo with the sense of technology was created through font interpretation and colour selection, expressing the concept and vision of the brand.
- Dimensions & Packaging
- The saturation of the colour blue has come to symbolize the future of medicine and represents an interpretation of the philosophy of the brand. The choice of a more intense shade of blue, known as medical blue, further distinguishes the visual experience for users. At the same time, upgrading this colour reflects the concept of returning to the essence of medical care, which is the goal of Yonghe.
- Tags
- Brand identity design, VI design, logo design, brand identification, hair medical brand
- Production Technology
- The brand super symbol of Yonghe is modelled after the Chinese character He. It is constructed using three blue arrows with a focus and colour gradient. This design gives consumers the impression of perpetual innovation and breakthroughs. The VI visual is dynamic in various settings, reflecting the sense of growth, technology, and the future of Yonghe.
- Design Challenge
- The challenge was the remodeling of the visual identity of the brand, aimed at creating a unique and recognizable design. The design team recognized the fundamental strength of the brand in breaking industry standards and exploring technological advancements. As a result, the design utilized the Chinese character He in the brand name, which was transformed into an arrow representing positivity, enhancing the visual identity of the brand with a sense of freshness and attraction.
- Research
- The typical visual representation of hair medical brands often employs a restricted format of the Chinese brand name with pinyin, resulting in monotony. As the market evolves, demand for hair implant services has expanded beyond the conventional older male group to include younger and female customers. Consequently, it has become necessary for brands to establish unique logos that align with the aesthetic preferences of their target audience to better reflect the pursuit of the brand.
- Inspiration
- The new logo of the brand stems from the brand name and its philosophy. The Chinese character He has inspired the logo, symbolizing upward growth. It conveys the idea of aiding customers in nurturing their hair growth like seedlings. Furthermore, the brand aims to establish a future medical lab that combines medicine and aesthetics. The design employs blue, known for its technological and symbolic significance in the medical field, to echo the futuristic orientation of the brand.
- Project Duration
- The project was developed in Beijing in October 2022 and officially released in April 2023.
- Operation Flow
- The new VI design utilizes the Chinese character He as the carrier of the memory of the brand. Through symbol changes and colour selections, it creates a visual hammer exclusive to the brand and unifies the first impression of customers towards the brand. Additionally, the design achieves a multiform, crossfield, and personalized extension, renewing the visual experience for customers. It strengthens the interaction between the brand and users, improving its core competitiveness.
- Team Members
- Creative Agency: JAN Creation
Strategy Director: Li Dongqi
Research&Strategy: Li Dongqi, Mou Lan, Chen Jueqian, Ji Zhaoye, Sun Shan
Design Director: Sun Shan
VI Design: Relative Design, Wang Zhiyun, Zhang Yuhang, Wu Yaming
Motion Design: Wen Zi
Relative Design: Kang Jingchen
Supporting Design: Zhang Yuhang, Mou Lan, Sun Shan, Midjourney
Account Management: Chen Jueqian
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