Inside Out Дитячі меблі by Nao Fujimura is a highly esteemed winner of the very prestigious 2025 Бронзова нагорода A' Design Award in Дитячі товари Competition Category.

БронзаДитячі товари· 2025

Inside Out Дитячі меблі

by Nao Fujimura

Client: Nao Fujimura

Бронзова нагорода A' Design Award Winner in Дитячі товари Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Inside Out Дитячі меблі

Inside Out — це набір дитячих меблів, який також можна використовувати як іграшку. Набір поєднує білий ящик та світло-зелений триногий стільчик. Ящик може слугувати маленьким столиком для дитини або сидінням, тож батьки й дитина можуть сидіти разом. Стільчик можна вставляти в ящик з усіх чотирьох сторін, наче пазл. Жодне використання не є фіксованим, що спонукає до вільного експериментування та фантазії. Використано деревину білого ясена, покриту автомобільною фарбою та відшліфовану до гладкості, а всі кути заокруглені для безпечного поводження.

The Recognition

About the Бронзова нагорода A' Design Award

Inside Out Дитячі меблі є переможцем Бронзової нагороди A' Design Award — надзвичайно престижного визнання, що присуджується видатним дизайнам, які вирізняються креативністю, винахідливістю та кмітливістю. Переможці Бронзової нагороди — це вкрай вправні та вражаюче креативні артефакти, що засвідчують великий досвід, уяву та знахідливість своїх дизайнерів. Очікується, що Inside Out Дитячі меблі буде високо цінованим, улюбленим і обожнюваним об'єктом, помітно професійним та інноваційним. Цей дизайн-переможець Бронзової нагороди A' Design Award втілює найкращі практики в мистецтві, науці, дизайні й технологіях і чудовий своєю увагою до деталей. Inside Out Дитячі меблі чудово задовольняє потреби, торкається бажань, зачаровує почуття та привертає цікавість.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It can be used as a small stool and mini table set for children, or as a set of two stools for parents and children to use together.
The light green three-legged stool can be inserted from all four sides of the box and played with like a puzzle. There is no one right way to use it. The user can experiment with various ways of using the product in his or her own fun way, which brings out the pure imagination and intuition of the user.
Dimensions & Packaging: Width 300mm x Depth 300mm x Height 420mm
Tags: Toy, Colorful, Fun, Playfulness, Curiosity, Wonder, Adorable, Table, Stool, Kids
Production Technology: White ash wood was used as the material. In order to express the texture of a child's toy, it was solidly colored with car paint and given a fun and vibrant color scheme throughout.In order to eliminate the wood grain, the surface was polished many times with fine sandpaper to give it a fine and smooth texture.All corners are slightly rounded to make it safe for young children to handle.
Design Challenge: The biggest challenge in creating this product was to consider the dimensions so that one product could be used in various ways, such as as a table for children or a chair for adults. We considered the appropriate dimensions of the product based on ergonomics, and were conscious of not losing the overall cute, toy-like impression.
Research: We aimed to create a product that everyone, regardless of age or gender, could enjoy thinking about together and engage with with a sense of fun and freshness. We aimed for a mysterious shape that would not immediately reveal what the product is at first glance, and we were conscious of creating time for users to think about how to use it in their own fun way, just like playing with a toyThe outside of the box is simple white and the inside is bright green, making both children and adults want to take a peek inside.
Inspiration: This product was inspired by the shape of toys that children play with.
The older I get, the more I think that small furniture for children looks like cute toys.
We came up with a product that gives form to this lovely feeling.
Is this product furniture for children? Is it a big toy for adults to play with?
We aimed to create a flexible and unique product that both adult and children can think about and enjoy together, just as they would play with a toy.
Project Duration: The project started in June 2024 and ended in September 2024.
Operation Flow: This piece is an experimental product that is not only practical, but is also fun to use, as it explores how people feel and what actions they take when they see it. The unique, pop visuals will surprise and delight those who see it.
Appropriate dimensions have been considered, anticipating a variety of possible uses, and by deliberately not restricting it to a single use, it draws out the pure imagination of the person who will use it.
This product will further expand children's imaginations and stimulate the curiosity of adults as well.
Image Credits: [Image #1: Nao Fujimura, Inside Out, 2024]
[Image #2: Nao Fujimura, Inside Out, 2024]
[Image #3: Nao Fujimura, Inside Out, 2024]
[Image #4: Nao Fujimura, Inside Out, 2024]
[Image #5: Nao Fujimura, Inside Out, 2024]