HEMA Alliance کارپوریٹ شناخت by Pedro Panetto

HEMA Alliance کارپوریٹ شناخت by Pedro Panetto is a highly esteemed winner of the very prestigious 2020 A' Design Award کانسی انعام in گرافکس، عکاشی اور بصری ابلاغ ڈیزائن Competition Category.

کانسیگرافک· 2020

HEMA Alliance کارپوریٹ شناخت

by Pedro Panetto

Client: Pedro Panetto

A' Design Award کانسی انعام Winner in گرافک Category

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Verified Award Winner
Verify Award Status for #100934

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Colors

The Design

About HEMA Alliance کارپوریٹ شناخت

HEMA Alliance ایک کارپوریٹ شناخت ہے جو تاریخی یورپی مارشل آرٹس کے ماہرین کی معاونت کرنے والی ایک ایسوسی ایشن کے لیے تخلیق کی گئی ہے۔ اس شناخت میں علامت کی 160 مختلف صورتیں شامل ہیں، جو چار بصری ترتیبوں میں دکھائی گئی 40 تلوار کی ڈیزائنوں سے تشکیل پاتی ہیں۔ ہر تلوار کسی حقیقی تاریخی ماڈل کے تناسب کی پیروی کرتی ہے۔ حروف، فاصلہ بندی اور علامتی خاکہ گولڈن ریشو پر مبنی ہیں، جو ہر صورت میں یکسانیت برقرار رکھتا ہے۔ ہر ماہر اپنی پسندیدہ تربیتی طرز اور ہتھیار سے مطابقت رکھنے والی صورت کا انتخاب کر سکتا ہے۔

The Recognition

About the A' Design Award کانسی انعام

HEMA Alliance کارپوریٹ شناخت A' Design Award کانسی انعام کا فاتح ہے، جو ان ممتاز ڈیزائنز کو دیا جانے والا انتہائی باوقار اعتراف ہے جو تخلیقی صلاحیت، چالاکی اور ذہانت سے پہچانے جاتے ہیں۔ کانسی کے فاتحین نہایت ماہرانہ اور حیرت انگیز طور پر تخلیقی نمونے ہیں جو اپنے ڈیزائنرز کے وسیع تجربے، تخیل اور ذہانت کی تصدیق کرتے ہیں۔ HEMA Alliance کارپوریٹ شناخت سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز شے ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور جدید ہے۔ A' Design Award کانسی انعام جیتنے والا یہ ڈیزائن فن، سائنس، ڈیزائن اور ٹیکنالوجی میں بہترین طریقوں کو شامل کرتا ہے اور تفصیلات پر توجہ میں ممتاز ہے۔ HEMA Alliance کارپوریٹ شناخت ضروریات کو خوبصورتی سے پورا کرتا، خواہشات کو چھوتا، جذبات کو مسحور کرتا اور تجسس کو اپیل کرتا ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A brand with 160 variations. The HEMA Alliance is an US association that provides support for the practitioners of Historical European Martial Arts (HEMA) and acts as an international meeting point for the community. The brand has a global reach; the 160 variations represent the diversity of the community and enable each practitioner choosing the symbol that best suits their preferences. The project connects with the historical heritage of the martial arts, it revives traditions.
Dimensions & Packaging: Each letter was designed for this brand in accordance with the Golden Ratio. Spacing between letters and between elements of the Visual Identity also follows the proportional laws of the Golden Ratio. The symbol’s diagram, in all its variations, uses the same proportional relations of the Golden Number. Thus the use of the Golden Number, 1.61803398875…, is the main technical parameter for this Project and provides proportional consistence.
Tags: Golden Ratio, Logo, Brand, HEMA, Sport, Martial Arts, History
Production Technology: The production of this Project was very complex, the biggest challenge was related to proportions.Every sword and weapon design needed to follow exact ratios of real historical models. The symbol varied 40 times, and each individual symbol has 4 visual arrangements, totalizing 160 variations. A complex diagram was developed for the project, in accordance with the Golden Ratio, so the consistence in and between all variations could be measured and achieved.
Design Challenge: The main challenge was offering a symbol representing a great number of historical weapons. For
each individual practitioner, its training weapon is the best in their eyes. To please such a large and
passionate community was the main creative and research challenge. The challenge was overcome
by a variable symbol, so all practitioners felt represented. As a result of this new, all-embracing
representation, the association quickly increased its membership after the launch of the new brand.
Research: It was necessary to convey a historical aspect to a martial-looking symbol. The research led to the blending of historical context to the tactical aspect of the current martial arts. The brand should be attractive, strong and at the same time convey the revival of a tradition. This blending was the guideline of the complete research process and design.
Inspiration: The Historical European Martial Arts are deeply connected to their heritage and have strong cultural bonds. The research comprised concepts from the medieval European culture, passing though the Renaissance and reaching as far as the Victorian era. Proportions of several historical sword models were investigated during this process. Within the HEMA context, it was investigated what kind of symbol could embrace every practitioner from this really diverse community.
Operation Flow: Each HEMA practitioner can choose the symbol variation that best suits their training style and sword preference, then embroider on their fencing jacket. The flexibility of this brand is big but still keeps the identity so each and every variation can be clearly identified as the HEMA Alliance symbol.
Team Members: Pedro Panetto.
Francesco Brugnera Teixeira.