Kuniichi فوڈ پیکیج by Katsunari Shishido

Kuniichi فوڈ پیکیج by Katsunari Shishido is a highly esteemed winner of the very prestigious 2020 A' Design Award سنہری انعام in پیکیجنگ ڈیزائن Competition Category.

سوناپیکیجنگ· 2020

Kuniichi فوڈ پیکیج

by Katsunari Shishido

Client: Cocodoru

A' Design Award سنہری انعام Winner in پیکیجنگ Category

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Colors

The Design

About Kuniichi فوڈ پیکیج

روایتی جاپانی محفوظ کھانا سوکوڈانی دنیا میں مشہور نہیں ہے۔ ایک سویا ساس پر مبنی اسٹیوڈ ڈش جس میں مختلف سمندری غذا اور زمین کے اجزاء کو ملایا گیا ہو۔ نئے پیکیج میں نو لیبل شامل ہیں جو روایتی جاپانی نمونوں کو جدید بنانے اور اجزاء کی خصوصیات کو ظاہر کرنے کے لئے بنائے گئے ہیں۔ نیا برانڈ لوگو اگلے 100 سال تک اس روایت کو جاری رکھنے کی توقع کے ساتھ ڈیزائن کیا گیا ہے۔

The Recognition

About the A' Design Award سنہری انعام

Kuniichi فوڈ پیکیج A' Design Award سنہری انعام کا فاتح ہے، جو اول درجے کے شاندار اور ممتاز ڈیزائنز کو دیا جانے والا انتہائی باوقار اعتراف ہے۔ سنہری انعام کے فاتحین انتہائی جدید، دور اندیش اور چکاچوند کر دینے والی تخلیقات ہیں جو اپنے ڈیزائنرز کی ذہانت، حکمت اور مہارت کی عکاسی کرتی ہیں۔ Kuniichi فوڈ پیکیج سے توقع کی جاتی ہے کہ وہ ایک انتہائی سراہی جانے والی، رجحان ساز اور یادگار ایجاد ہوگا جو بے مثال قدر فراہم کرتی ہے۔ A' Design Award سنہری انعام جیتنے والا یہ ڈیزائن ایک شاندار، معزز منصوبہ ہے جو بے حد فائدہ مند ہے اور فن، سائنس، ڈیزائن اور ٹیکنالوجی کی حدود کو آگے بڑھاتا ہے۔ Kuniichi فوڈ پیکیج خواہش کے شدید احساسات پیدا کرتا ہے، جذبہ ابھارتا ہے، تخلیقی صلاحیت کی حوصلہ افزائی کرتا ہے اور ہمیں فریفتہ کرتا ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
Dimensions & Packaging: Size: High 75 x Wide75 x Depth75mm / Print: CMYK(350dpi) / Color variations: 9 variations
Tags: japanese, food, package, graphic, textile, pattern, illustration, colorful
Production Technology: Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
Design Challenge: In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
Research: We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
Inspiration: Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
Project Duration: Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
Operation Flow: The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.