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Secret Tarts بھنگ سے متاثرہ گولیاں by GarryVeda Design Bureau

Secret Tarts بھنگ سے متاثرہ گولیاں by GarryVeda Design Bureau is a highly esteemed winner of the very prestigious 2020 A' Design Award سنہری انعام in پیکیجنگ ڈیزائن Competition Category.


سوناپیکیجنگ· 2020

Secret Tarts بھنگ سے متاثرہ گولیاں

by GarryVeda Design Bureau

Client: Green Revolution

A' Design Award سنہری انعام Winner in پیکیجنگ Category

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The Design

About Secret Tarts بھنگ سے متاثرہ گولیاں

سیکرٹ ٹارپس پیکیجنگ نام نہاد جدید ریٹرو / ونٹیج اسٹائل میں پرانے اسکول کے نوٹوں کے احساس کے ساتھ بنائی گئی ہے لہذا ماسٹر فارماسسٹ ٹچ پراسکاسٹ نے پہلی نظر سے گاہک کو اپنی گرفت میں لے لیا اور بعد میں جبکہ پرنسپل ڈیزائن عناصر کا تفصیلی مشاہدہ ان میں کیا گیا۔ مرکزی مارکیٹنگ پوائنٹ کی منتقلی کا ایک مکمل جامع ڈھانچہ: یہ مصنوع ایک فارماسسٹ کرافٹ پروفیشنل کمپنی نے تیار کیا ہے اور اس میں اندر سے تیار کردہ فارماسسٹ خفیہ نسخہ ہے۔

The Recognition

About the A' Design Award سنہری انعام

Secret Tarts بھنگ سے متاثرہ گولیاں A' Design Award سنہری انعام کا فاتح ہے، جو اول درجے کے شاندار اور ممتاز ڈیزائنز کو دیا جانے والا انتہائی باوقار اعتراف ہے۔ سنہری انعام کے فاتحین انتہائی جدید، دور اندیش اور چکاچوند کر دینے والی تخلیقات ہیں جو اپنے ڈیزائنرز کی ذہانت، حکمت اور مہارت کی عکاسی کرتی ہیں۔ Secret Tarts بھنگ سے متاثرہ گولیاں سے توقع کی جاتی ہے کہ وہ ایک انتہائی سراہی جانے والی، رجحان ساز اور یادگار ایجاد ہوگا جو بے مثال قدر فراہم کرتی ہے۔ A' Design Award سنہری انعام جیتنے والا یہ ڈیزائن ایک شاندار، معزز منصوبہ ہے جو بے حد فائدہ مند ہے اور فن، سائنس، ڈیزائن اور ٹیکنالوجی کی حدود کو آگے بڑھاتا ہے۔ Secret Tarts بھنگ سے متاثرہ گولیاں خواہش کے شدید احساسات پیدا کرتا ہے، جذبہ ابھارتا ہے، تخلیقی صلاحیت کی حوصلہ افزائی کرتا ہے اور ہمیں فریفتہ کرتا ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Secret Tarts design was developed as part of the new cannabis-infused products range for GreenRevolution Co. USA.

This product is the aluminum can packed in the carton box with hangtag and contained cannabis-infused chewing pills for medication and relaxation purposes.

The design solution was achieved by layout visual structure hierarchy for the texts and illustrative elements to be linked flawlessly together and transfer the main marketing point: these pills are developed by a pharmacist craft-professional company and contain a really hand-made recipe inside.
Dimensions & Packaging
Round sticker is 65 mm in diameter and the carton box is 123 mm height (including 50 mm of hanging tag) x 72 mm width
Tags
cannabis, can, box, pills, medication, relax, US
Production Technology
Packaging design here consists of two separate pieces: a round label being stuck to aluminum can and the carton box layout.
For all the tasks, Adobe software was used for compiling raster and vector elements together for correct layouts printing on coated and non-coated materials using CMYK + 2 PANTONE color set and appropriate US color profiles.
Design Challenge
Cannabis-infused products market is young but quite competitive in the US so the main challenge was to create a really outstanding packaging to jump out of competitors massive.
Research
This design was developed according to team-framework named "AntHill" when all 5 team members were working at the same time over each layout and image on parallel threads. After sequential iterations and detailed client feedback, the most successful version among 20 initially developed was chosen and polished for all the frame-holder PDPs being holistic and understandable from the first glance.
Inspiration
The design was inspired by old-school packaging retro-imaginary and vintage solutions produced for decorative and architectural tasks by previous generations of artists in Western Europe. All the layout key-elements, engraved fruits images and fonts selection were consolidated into the holistic structure being a retro-styled but easily recognizable as a modern product at the same time.
Project Duration
The project was started in July 2019 and consisted of several parts with over 2 months overall duration as there were also a lot of additional SKUs developed on further stages.
Operation Flow
The carton box could be easily opened from the upper flap using a special cut window. There is the aluminum can inside and it could be opened by rotating the lid. Pills are colored and have appropriate fruit taste. All the instructions, dosage, etc. are clearly presented on all packaging pieces and flaps.
Patents
Image #1 contains stocks: Illustrator Lubov Chipurko, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 1328741300 / Illustrator Morphart Creation, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 218939749

Optional Image #1 contains stocks: Illustrator Epine, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 417029866 / Illustrator MoreVector, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 615192938 / Illustrator Morphart Creation, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 218939749 / Illustrator Helena-art, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID408745348

Optional Image #2 contains stocks: Illustrator ArtColibris, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 192464291 / Illustrator NataLima, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 790059625 / Illustrator Morphart Creation, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 218939749

Optional Image #3 contains stocks: Illustrator Val_Iva, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 579872116 / Illustrator Slonomysh, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 712908319

Optional Image #4 contains stocks: Illustrator Val_Iva, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 579872116 / Illustrator Slonomysh, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 712908319
Team Members
GarryVeda design Bureau (c)

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