2030 Messaging Gift گفٹ کارڈ by Tist is a highly esteemed winner of the very prestigious 2020 A' Design Award آہنی انعام in تحائف کا سامان ڈیزائن Competition Category.

لوہاتحائف کا سامان· 2020

2030 Messaging Gift گفٹ کارڈ

by Tist

Client: Tist

A' Design Award آہنی انعام Winner in تحائف کا سامان Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About 2030 Messaging Gift گفٹ کارڈ

2030 میسجنگ گفٹ گفٹ کارڈز کا ایک سلسلہ ہے جو بیس اور تیس کی دہائی کی عمر کے صارفین کے لیے ڈیزائن کیا گیا ہے۔ یہ کارڈز ایک عالمی لائف اسٹائل کمپنی کے تمام برانڈ اسٹورز پر استعمال کیے جا سکتے ہیں۔ ہر کارڈ پر حوصلہ افزائی، تعریف، تسلی یا مبارکباد کا ایک مختصر پیغام درج ہے، جو اس عمر کے گروہ کے مانوس الفاظ میں لکھا گیا ہے۔ اس کی دس اقسام تیار کی گئیں، جن میں سے ہر ایک کی پیمائش 50 ضرب 90 ملی میٹر ہے۔ کارڈ کی سطح پر سہ جہتی تاثر پیدا کرنے کے لیے مختلف رنگوں اور مٹیریلز کو تہہ در تہہ استعمال کیا گیا۔ یہ کارڈز لوگوں کو یہ سہولت دیتے ہیں کہ وہ کسی کو پیغام بھیجیں اور اسے اپنی یادگار کے طور پر محفوظ بھی رکھ سکیں۔

The Recognition

About the A' Design Award آہنی انعام

2030 Messaging Gift گفٹ کارڈ A' Design Award آہنی انعام کا فاتح ہے، جو ان اچھے ڈیزائنز کو دیا جانے والا باوقار اعتراف ہے جو اچھی طرح ڈیزائن کی گئی تخلیقات سے متوقع پیشہ ورانہ اور صنعتی تقاضوں کو پورا کرتے ہیں۔ آہنی انعام کے فاتحین اپنے تخلیق کاروں کی عظیم مہارت، اعلیٰ تخصص، ماہرانہ فہم اور تخلیقی صلاحیت کو ظاہر کرتے ہیں۔ 2030 Messaging Gift گفٹ کارڈ سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز تخلیق ہوگا جو عملی اور جدید ہے۔ A' Design Award آہنی انعام جیتنے والا یہ ڈیزائن صنعت کے بہترین طریقوں کو یکجا کرتا ہے اور مہارت اور ہنر سے جڑی ہوئی قابل تکنیکی خصوصیات رکھتا ہے۔ 2030 Messaging Gift گفٹ کارڈ اپنی باریک بینی کی وجہ سے قابل احترام ہے اور معیار زندگی کی ایسی بہتری فراہم کرنے کے لیے ڈیزائن کیا گیا ہے جو دنیا کو ایک بہتر جگہ بنانے میں مدد دیتی ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Dimensions & Packaging: 50mm*90mm0.03mm / 10 types
Tags: Card, Message
Production Technology: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Design Challenge: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Research: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Inspiration: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Project Duration: May ~ December, 2018, All brand stores of CJ Group in Korea
Operation Flow: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Team Members: TIST, Client : CJ