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Alharir Salon بیوٹی سیلون برانڈنگ by Satie Eljack

Alharir Salon بیوٹی سیلون برانڈنگ by Satie Eljack is a highly esteemed winner of the very prestigious 2020 A' Design Award نقرئی انعام in گرافکس، عکاشی اور بصری ابلاغ ڈیزائن Competition Category.


چاندیگرافک· 2020

Alharir Salon بیوٹی سیلون برانڈنگ

by Satie Eljack

Client: Satie

A' Design Award نقرئی انعام Winner in گرافک Category

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Verified Award Winner

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Colors

The Design

About Alharir Salon بیوٹی سیلون برانڈنگ

برانڈنگ کے عمل کا مقصد یہ ہے کہ میک اپ اور جلد کی دیکھ بھال میں عالمی رجحانات کو ڈھالنے کے ل and ایک نظر ڈال کر اور برانڈ کو اعلی کے آخر میں زمرے میں رکھنا ہے۔ اس کے اندرونی اور بیرونی حص Eے میں خوبصورت ، موکلوں کو اپنی دیکھ بھال کے لئے پیچھے ہٹنے کے لئے ایک عیش و آرام کی پیش کش کی تجدید چھوڑنے سے۔ صارفین کو تجربہ کامیابی کے ساتھ بتانا ڈیزائن کے عمل میں شامل کیا گیا تھا۔ لہذا ، الہیر سیلون تیار کیا گیا ہے ، جس میں نسائی ، بصری عنصر ، خوش رنگ اور رنگین ساخت کا اظہار کیا گیا ہے تاکہ زیادہ سے زیادہ اعتماد اور راحت کو مل سکے۔

The Recognition

About the A' Design Award نقرئی انعام

Alharir Salon بیوٹی سیلون برانڈنگ A' Design Award نقرئی انعام کا فاتح ہے، جو دلکش، عالی شان اور متاثر کن اعلیٰ ترین درجے کے ڈیزائنز کو دیا جانے والا غیر معمولی طور پر باوقار اعتراف ہے۔ نقرئی انعام کے فاتحین نہایت درخشاں اور بے حد تخلیقی کام ہیں جو اپنے ڈیزائنرز کی نمایاں مہارت، ہنر اور بصیرت کو ظاہر کرتے ہیں۔ Alharir Salon بیوٹی سیلون برانڈنگ سے توقع کی جاتی ہے کہ وہ ایک شاندار، نمونہ بننے والا کام ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور گہرائی سے جدید ہے۔ A' Design Award نقرئی انعام جیتنے والا یہ ڈیزائن ایک انتہائی قابل توجہ اور سراہی جانے والی ایجاد ہے جو فائدہ پہنچاتی اور فن، سائنس، ڈیزائن اور ٹیکنالوجی کی حدود کو آگے بڑھاتی ہے۔ Alharir Salon بیوٹی سیلون برانڈنگ وہ تخلیق ہے جس پر بے حد رشک کیا جاتا ہے، جو خواہشات کو ابھارتی، مثبت احساسات لاتی اور حیرت اور تحیر کو جنم دیتی ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The objective of the branding process was to place the brand in the high-end category by taking a look and a feel of adapting to the global trends in makeup and skin care. In the design process, Satie realized the importance of creating a brand that can successfully communicate to the consumers. Therefore, a custom brand has been developed that is identified with characteristics such as femininity, unique visual elements, opulent colors and textures and attention to the fine details to add more confidence and comfort.
Dimensions & Packaging
The product's design used vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The logo could be used separately by the Client to identify themselves by engraving it on different materials.
Tags
Identity, Branding, theme, Packaging, Logo, Charity, Logo Design ,Fashion, Woman, Makeup
Production Technology
The Arabic alphabet was an inspiration to use Typography and Pattern design as the technique in the branding idea, and it was implemented using vectors to reach the highest quality of print on silk, cardboard, wood, and luxury retail paper material.
Design Challenge
Saudi Arabia has a wide range of diversity in cultures as well as varying history of arts in many different regions of this large country. The main challenge in the creative process was to come up with the theme and patterns in that connect and unify these regions in attempt to represent the Saudi Arabian multiple cultures.
Research
Luxury in the kingdom of Saudi Arabia, is one of the main themes in fashion, styling, and beauty. Due to the big response to the field of beauty shops and salon, this design presents luxury using colors and styles such as the Arabian alphabet vectors and the light-salmon color to be impactful and draw customers attention to the business.
Inspiration
The design takes on the character of luxury and elegance represented in the light-salmon color, the general shape of the emblem symbolizes the letter ( ح ) in the Arabic alphabet , the first letter of the salon name studded with the crown to identify it more luxuriously. The figure below the logo expresses the quality care found inside the salon led by professionals.
Project Duration
The project started in July 2018 and was successfully completed in October 2018 in Saudi Arabia and Riyadh. Since October 2018, the brand is being used by the designer and many other materials have been made available to support sales and brand awareness campaigns.
Operation Flow
Alharir Salon has the sole purpose of identifying customers in a distinct and exclusive context that is in line with the brand's characteristics. All details regarding customer experience when developing the brand have been carefully planned and designed to improve their satisfaction and comfort. Every aspect of the brand that generates its overall identity from interior design to reception, massage and skin care seats, from the way customers interact with employees, to the quality of the products used in body and skin care, all have one purpose: to make customers feel privacy, comfort, and excellence.

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