Kang Yoonsung کتابی ڈیزائن by Sunghoon Kim

Kang Yoonsung کتابی ڈیزائن by Sunghoon Kim is a highly esteemed winner of the very prestigious 2021 A' Design Award کانسی انعام in پرنٹ اور شائع شدہ میڈیا ڈیزائن Competition Category.

کانسیپرنٹ· 2021

Kang Yoonsung کتابی ڈیزائن

by Sunghoon Kim

Client: Kang Yoonsung

A' Design Award کانسی انعام Winner in پرنٹ Category

15,776

Verified Award Winner

Verify Award Status for #108272

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kang Yoonsung کتابی ڈیزائن

یہ کتاب کینگ یونسنگ، ایک گرافک ڈیزائنر اور یونیورسٹی پروفیسر کی ریٹائرمنٹ کی یادگار ہے۔ قدیم زمانے سے کوریا میں خوشگوار مواقع جیسے کہ سو دن، پہلی سالگرہ، شادی اور ساٹھویں سالگرہ پر رینبو رائس کیک بنانے کی روایت رہی ہے۔ انہوں نے امید کی کہ ریٹائرمنٹ ایک افسوسناک دن کی بجائے جشن کا دن ہو، اس لیے کتاب کا تصور رینبو رائس کیک بن گیا۔ کتاب میں کوریا، چین اور جاپان کے ساٹھ ساتھیوں اور شاگردوں کے خطوط اور کینگ یونسنگ کے ڈیزائن کام شامل ہیں۔ کتاب کو رینبو رائس کیک کے اظہار کے لیے رنگین کاغذ استعمال کرتے ہوئے ڈیزائن کیا گیا تھا۔

The Recognition

About the A' Design Award کانسی انعام

Kang Yoonsung کتابی ڈیزائن A' Design Award کانسی انعام کا فاتح ہے، جو ان ممتاز ڈیزائنز کو دیا جانے والا انتہائی باوقار اعتراف ہے جو تخلیقی صلاحیت، چالاکی اور ذہانت سے پہچانے جاتے ہیں۔ کانسی کے فاتحین نہایت ماہرانہ اور حیرت انگیز طور پر تخلیقی نمونے ہیں جو اپنے ڈیزائنرز کے وسیع تجربے، تخیل اور ذہانت کی تصدیق کرتے ہیں۔ Kang Yoonsung کتابی ڈیزائن سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز شے ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور جدید ہے۔ A' Design Award کانسی انعام جیتنے والا یہ ڈیزائن فن، سائنس، ڈیزائن اور ٹیکنالوجی میں بہترین طریقوں کو شامل کرتا ہے اور تفصیلات پر توجہ میں ممتاز ہے۔ Kang Yoonsung کتابی ڈیزائن ضروریات کو خوبصورتی سے پورا کرتا، خواہشات کو چھوتا، جذبات کو مسحور کرتا اور تجسس کو اپیل کرتا ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kang Yoonsung is a graphic designer and university professor representing South Korea. He retired as a professor in February 2020. We decided to make a book to celebrate Kang Yoonsung's retirement. Since ancient times, there has been a custom in Korea to make rainbow rice cakes and share them on a feast day. Koreans shared rice cakes on auspicious days such as 100 days, 1st birthday, marriages, and 60th birthdays. We hoped that retirement would be a feast day, not a sad day, so the concept of the book became rainbow rice cake. The book consists of letters from 60 colleagues and students from Korea, China and Japan and design work by Kang Yoonsung. The book means a comma for a new beginning, not the end of Kang's design journey.
Dimensions & Packaging: 170mm x 250mm x 55mm, 648page, Soft nude bookbinding, Hot foil stamping processing on cover, The corrugated cardboard is glued to the cover
Tags: graphic, graphic design, design, editorial, typography, book, book design, brand design, branding, poster, poster design
Production Technology: The page proceeded with offset printing. The binding was made with soft nude binding and then glued white corrugated cardboard to the first and last pages. Black Hot foil stamping processing on white corrugated cardboard, which is 2mm thick. Five colored papers of pink, light green, yellow, mint and purple were sequentially listed to form a book by mixing them with printed white paper.
Design Challenge: The biggest difficulty was the proper allocation of 60 letters, 200 works of images and 500 photographs. To realize the shape of rainbow rice cake, the four-sided color of the border of the book must look like a rainbow. Therefore, the distribution of letters, images, and photographs became an important challenge because the design had to be uniformly done with a certain amount of page allocation. Book spine had to be exposed to embody the shape of rainbow rice cake, and the choice of paper was too important for the color representation of the rainbow. The page tried a combination of white paper and colored paper, and the cover wanted to use white corrugated paper to form a rainbow rice cake. Through this type of rainbow rice cake, He wanted to make the retirement ceremony feel an exciting feast.
Research: He felt the need to look back on the life of a person who has lived 65 years through 60 letters and the life of a graphic designer through about 200 design works. The book consists of 12 chapters. Through 60 letters from Korean, Chinese, and Japanese colleagues and disciples and a book designed by designer Kang Yoonsung's poster design, book design, and brand design, we intend to introduce readers' life to Kang Yoonsung. Also, He wanted to make Korea feel the feast culture through the form of rainbow rice cake.
Inspiration: In Korea, the meaning of a rainbow is 'the door of water.' The shape of a round oval rainbow was regarded as a door that went up from the ground to the sky. As a result, rainbow was interpreted as an auspicious meaning, and since ancient times, it has been common practice in Korea to make and share rainbow rice cakes on a feast days. Inspired by this traditional element, He wanted to design a book in the form of rainbow rice cake so that He could share the joy like sharing rice cakes on an exciting feast day.
Project Duration: The project started in Seoul, Korea in September 2019, Beijing, China, and Tokyo, Japan, and was completed in Seoul in February 2020.
Operation Flow: Retirement in a person's life is experienced once. The feelings you feel about retirement will vary from person to person. But you never have to be sad just because you retire. Retirement is not the last in life, but a comma for the beginning of a new journey. The book consists of letters written to Kang Yoonsung by 60 people, including colleagues and students from Korea, China and Japan. Hopefully, readers will feel indirectly the life of Kang Yoonsung as a designer and individual preparing for a new journey through this book.
Team Members: Creative Director: Sunghoon Kim
Designer: Sunghoon Kim
Designer: Wook Kim
Designer: Min-hee Jeon
Image Credits: Sunghoon Kim