Yanghe Personal Letters Baijiu شراب کی پیکیجنگ by Zhaoxin Zhu and Dongyan Ruan is a highly esteemed winner of the very prestigious 2021 A' Design Award کانسی انعام in پیکیجنگ ڈیزائن Competition Category.
کانسیپیکیجنگ· 2021
Yanghe Personal Letters Baijiu شراب کی پیکیجنگ
by Zhaoxin Zhu and Dongyan Ruan
Client: Jiangsu Yanghe Distillery Co., Ltd
A' Design Award کانسی انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #110714The Design
About Yanghe Personal Letters Baijiu شراب کی پیکیجنگ
یانگھے پرسنل لیٹرز بائی جیو ایک چینی شراب کی پیکیجنگ ہے جو صوبہ جیانگ سو کے شہر سُچیئن میں تیار کی جاتی ہے، یہ علاقہ اپنی شراب سازی کے لیے مشہور ہے۔ اس ڈیزائن میں چینی اہلِ ادب کی خطاطی کو ہاتھ سے لکھے گئے خطوط کی صورت میں پیش کیا گیا ہے، جبکہ ایک مقامی نقشہ اُن دریاؤں، جھیلوں اور آبی زمین کو دکھاتا ہے جو کشید گاہ کے گرد پھیلے ہوئے ہیں۔ بوتل سیرامک سے بنائی گئی ہے جس پر میٹ سفید روغن ہے، اور بوتل کا ڈھکن پینے کے پیالے کے طور پر استعمال کیا جا سکتا ہے۔ بیرونی ڈبہ ماحول دوست نالی دار کاغذ سے بنایا گیا ہے جس پر کاغذی غلاف لپیٹا گیا ہے، اور یہ ڈبہ نہایت آسانی سے کھل جاتا ہے۔
The Recognition
About the A' Design Award کانسی انعام
Yanghe Personal Letters Baijiu شراب کی پیکیجنگ A' Design Award کانسی انعام کا فاتح ہے، جو ان ممتاز ڈیزائنز کو دیا جانے والا انتہائی باوقار اعتراف ہے جو تخلیقی صلاحیت، چالاکی اور ذہانت سے پہچانے جاتے ہیں۔ کانسی کے فاتحین نہایت ماہرانہ اور حیرت انگیز طور پر تخلیقی نمونے ہیں جو اپنے ڈیزائنرز کے وسیع تجربے، تخیل اور ذہانت کی تصدیق کرتے ہیں۔ Yanghe Personal Letters Baijiu شراب کی پیکیجنگ سے توقع کی جاتی ہے کہ وہ ایک نہایت قدر کی جانے والی، سراہی جانے والی اور عزیز شے ہوگا جو قابل ذکر حد تک پیشہ ورانہ اور جدید ہے۔ A' Design Award کانسی انعام جیتنے والا یہ ڈیزائن فن، سائنس، ڈیزائن اور ٹیکنالوجی میں بہترین طریقوں کو شامل کرتا ہے اور تفصیلات پر توجہ میں ممتاز ہے۔ Yanghe Personal Letters Baijiu شراب کی پیکیجنگ ضروریات کو خوبصورتی سے پورا کرتا، خواہشات کو چھوتا، جذبات کو مسحور کرتا اور تجسس کو اپیل کرتا ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
- Dimensions & Packaging
- 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
- Tags
- Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
- Production Technology
- 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover. - Design Challenge
- "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
- Research
- This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
- Inspiration
- The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
- Project Duration
- The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
- Operation Flow
- Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
- Team Members
- Designer: Dongyan Ruan
- Image Credits
- Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.
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